We’re all human. We all make mistakes. However, when your mistake involves social media, it’s not that easy to make amends. Take, for example, the case of the (now) infamous KitchenAid tweet about President Obama’s dead grandmother. If you somehow missed it, it went a little something like this: During the first presidential debate between…
Hosted in 13 cities simultaneously, September’s SMW12 edition, powered by Nokia, almost doubled in size over the previous year, with 30,000 people in attendance at close to one thousand events over 5 days.
Björn Köcher flew from Hamburg to LA. Caroline Drucker introduced us to Ebba Åkerman and her homeless football world championship challenges. JuntoBox Films taught us how we can get ahead in the entertainment industry using a (better) pitch. Buzzfeed sent their team to Chicago and LA to create some game nights. Jeremy Singer got to try on…
This is a guest post by Kate Willer. There are an estimated 517 million Twitter accounts as of 1 July 2012 (with 140 million being active), with numerous online businesses seeing it as a golden opportunity to increase revenue and visibility. However, Twitter is still ostensibly a network for socialising with neat tools and apps…