WE'RE NOT ONLY THE BIGGEST, WE'RE THE BEST

AskMen is the greatest site known to men. We know that's a bold claim, but it's the truth. For over 11 years, AskMen has been the largest and most trusted source of men's lifestyle content on the web, earning the loyalty of 19 million readers each month.

AskMen's success is rooted in one simple mission: helping guys become Better Men. Our scope and breadth of content is unmatched, with an archive of over 100,000 timeless articles, on top of dozens of new features being penned weekly by esteemed contributors like Simon Majumdar (The Guardian and judge for The Next Iron Chef) and Benjamin Clymer (founder of Hodinkee and contributor for Forbes), Paul A. Eisenstein (Founder at TheDetroitBureau.com), Tom Julian (Oscar.com Style Expert), Simon Sinek (Creator of the "Start With Why" movement and TED member).

Think of us as the better site for men. For millions of guys, we offer highly relevant advice they trust and share as their own. For advertisers, we provide reach into the largest concentration of men ages 18-34 online, and possess the acumen required to ensure that an advertiser's connection with this audience is meaningful and engaging.

AUDIENCE - ASKMEN IS THE NO. 1 MEN'S LIFESTYLE SITE

Looking for men who are loyal, purchase-ready and highly influential among their peers? Check, check and check.

AskMen holds the No. 1 position for the male online lifestyle category - whether you're in the U.S., the UK or any English-speaking market in between - pulling in over 125 million page views per month. That makes for a lot of traffic, but our audience is surprisingly refined nonetheless. Over 25% of our influential readers boast an average HHI of $100,000 or more. source: comScore US, Oct 2011 What does that mean for you? Not only can we help you reach the most guys online, but we can also ensure that you're targeting the coveted spenders and influencers you're looking for.

Reach

Audience Chart

Let's be honest - size does matter. And that's just one of many reasons why AskMen matters to you.

We have the greatest reach in the men's online lifestyle category, with our audience totaling more than those of Maxim.com, Complex.com and GQ.com combined.

Our reach doesn't stop with the site. In fact, guys are connecting with AskMen through a variety of platforms, from the A. List Newsletter with its 2.5 million subscribers in over 18 international cities to our slick feature on the Flipboard app.

On top of this, AskMen is a part of IGN Entertainment , - whose original properties together capture 1 in 4 men ages 18-34 online - increasing the reach of both our brand and yours.

AskMen ranks No.1 in reach of: Men 21-49* and Men 25-34*

Advertising - "AskMen is the go-to site for single guys on the market."

AskMen can deliver more than just reach for your campaign - we can also ensure that your brand is engaging with the right type of guys. Our readers are the confident, successful and interesting men that brands seek to align with.

Whether he is sipping Scotch, installing a new entertainment system or buying his first car, the AskMen male seeks to become a Better Man in all aspects of his life. And, what's more, he also has a wide social network, across which he tends to share his interests and influence.

70.3% Male 30.9 Years Old $82,957 HHI Source: comScore, Oct 2011.

Combined, AskMen readers spend a total of:

2.8 times
more likely than the online average to purchase a tablet computer in the last year
2.4 times
more likely to stream movies from their computers
2.2 times
more likely to make an online purchase using their smart phones
2.0 times
more likely to provide frequent advice on electronics
2.0 times
more likely than the online average to purchase men's clothing, shoes and accessories online

Innovating in the Ad Space

We have 12 yearsof understanding guys and in helping advertisers like you do the same. Today, AskMen continues to lead the pack in pioneering new ways to connect brands with that highly sought-after male audience. Our creative team of brand builders is so good that folks from Advertising Age, Adweek and Time Magazine have talked about it too.

Some of our happy clients include: Fiat, IKEA, Porsche, Universal Pictures, Calvin Klein, Ubisoft, AT&T;, GM, Google, Microsoft, BMW, Chivas, The Glenlivet, Porsche, Lexus, Hugo Boss, Pepsi, Sony, T-Mobile, Yahoo!, HBO, Apple, Gillette, Macy’s, LG, Bayer, Pfizer, Levi’s, Lacoste, Castrol, Norelco, Chivas, ABSOLUT, Malibu Black, and many more.

Looking for more? Some of our recent work can be found below.

Products - AskMen Products

Over the past decade, we've solidified our position as the largest and most trusted men's lifestyle site in the world. The reason is simple: AskMen lives and breathes the mission of making guys' lives better.

We pride ourselves on having a relentless team, whose expertise lies in creating original content that speaks to, and ultimately shapes, the male identity.

Life is all about "firsts." From first dates to first jobs to first-borns, we've been there with our readers every step of the way, fostering a loyalty that rivals that of soccer clubs. Our 15 million readers aren't just daily visitors - they're lifelong ambassadors.

AskMen has expanded to ensure it connects with every critical touch point of our readers' lives. Whenever and wherever guys need us, AskMen is never more than a click away - we can work with you to make sure that your brand is right there for them too.

Video

Year over year, AskMen Video has seen its unique video-view counts skyrocket by close to 300%, making us the No. 1 video destination for men's lifestyle content. We've done this by delivering the content that guys want to watch and share, from simple how-tos to AM Originals with leading experts to a curated selection of the best entertainment across the web.

Off-channel, you can also find AskMen Video integrated alongside our 100,000 articles and through major partners like YouTube.

Mobile

24% of our readers access AskMen content through their phones. And now you can ensure that your brand is right alongside millions of guys while they're on the go. Outside of a mobile-optimized site, AskMen is also developing tap-worthy apps that complement and support the daily habits of our readers. If you want to be a part of that customized experience, just get in touch with us.

A.List City Guides

Every week, AskMen mails out its weekly National Newsletter as well as A. List City Guides. Currently in 18 international cities (and counting), we bring the latest news from the worlds of nightlife, fashion, dining, dating, and entertainment to over 2.5 million subscribers.

AskMen Franchise Features

Consisting of the Top 99 Most Desirable Women, the Top 29 Best Cities To Live In , the Great Male Survey and the Top 49 Most Influential Men, our annual tent-pole events are an opportunity to engage not only with our readers, but also with the media around us.

Collectively, our editorial specials delivered over 7.9 billion media impressions in 2011 alone, attracting attention from the likes of CNN, The Today Show, The Tonight Show, and Yahoo!. Did we also mention that we helped Emmanuelle Chriqui become the second-most-searched trend on Google?

AskMen Signature Events

A scavenger race through the streets of San Francisco for the launch of Grand Turismo 5? A private party for 500 of our closest AskMen friends on the rooftop of a NYC skyscraper? We are masters at creating custom experiences that guys actually want to go to, all the while staying true to your brand. Curious to see what a memorable AM signature event is like? Here's a sneak peek .

Press

For all media inquiries, please contact:
Kenza Chaouai
Marketing & PR Manager
kenza@askmen.com
514 315 2007

AskMen Experts

AskMen knows guys. Our editors are so tuned in to how the male mind works that they're regularly featured on TV, in print and online. If you are looking for an authority on male lifestyle issues, we have a team of experts who can speak on a number of topics, from dating to finances to health.

What's more, AskMen has research on men's lifestyle trends that you can use. In fact, our data on men's behavior has been referenced by the likes of Mashable, The Daily Beast and even the Harvard Business Review. We have surveyed our audience both on a large scale through our annual Great Male Survey - an Ipsos Reid-endorsed project that had over 70,000 respondents in 2011 - and on a more customized level with smaller polls.

Latest Press Releases

Featured Press

Contact - Get in touch with your Masculine Segment

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