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Our Place in the Gaming Industry

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It all began in 2006 when a gaming website owner, dissatisfied with quality of ads provided by ad networks, deployed a system to sell his banner space exclusively to quality gaming advertisers. A browser based game owner who was contacted as a potential advertiser proposed to use this system to sell his game's banner space. Word spread to other game site webmasters and Game Advertising Online was born.

Over the next few years GAO grew to become a major ad network in the independent gaming website and browser based games sector, reaching an audience of 50 million viewers per month through over 700 web sites. In 2010 GAO was recognized and acquired by United Business Media, becoming a sister business to Gamasutra and Game Developers Conference (GDC). Staying true to original vision of quality gaming ads for quality gaming sites, GAO is expanding its services to the global gaming industry.


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Game Advertising the Way It's Meant to Be

People who visit gaming web sites are interested in games and entertainment, and that is the only subject we advertise. Banners displaying relevant gaming and entertainment-related ads generate high click-through rates and a positive user experience. Destination URL opens in new browser window to ensure user retention.

GAO employs strict quality standards. Each banner is human-tested for visual irritation, vulgarity, nudity, flash CPU usage and malware. We stay clear of online gambling and virtual gold sellers.

Flexibility to Match Your Revenue Model

Some publishers only work with GAO and we sell their site's entire banner inventory. Some publishers rotate GAO with other networks, such as AdSense. Some publishers conduct their own advertising sales and use GAO to fill unsold or remnant inventory.

GAO is designed to maximize revenue. Available campaigns are automatically prioritized according to eCPM they produce for the publisher's web site. Advertisers are encouraged to bid higher to gain more exposure on the publisher's web site. Whenever possible, GAO displays native language version of the banner to each viewer. All campaigns are fully paid gaming campaigns with no "default" or charity ads. GAO offers 100% inventory fill.

Any campaign that the publisher does not wish to run can be blocked instantly via the publisher interface. Optional campaign review and approval functionality is available.

Apply for a GAO Publisher Account

Contact Name*

Contact E-Mail*

URL of your web site/s*


Description of your web site/s*


Absolute unique visitors per month (10,000 per day minimum)*


Country breakdown, male/female ratio, age group percentages*


Ad units requested:*
728x90 468x60 300x250
120x600 160x600 125x125
Siteskins Gamebox Pop Ads
Interstitial Ads HAB VAB

Do you use an ad server to manage your ads?*
Yes No

List any other ad networks you will be using:


To expedite the review of your application, please upload site analytics here. Required information: URL, date range, absolute unique visitors per month, and country traffic (see below for examples).

Absolute Unique Visitors* Example
Country Traffic* Example


Any questions or comments:


 

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Ad Units: Game Box, Site Skin, Banner



Game Box - The synergy of advertising and content.
  • Customized to match your site's design.
  • Customizeable size, horizontal or vertical.
  • Revenue in addition to networks & sales.
  • Small size, excellent eCPM.
  • Positive user experience.

    • Banner Sizes Available: 728x90, 468x60, 300x250, 120x600, 160x600, 125x125, Siteskins, Gamebox, Pop Ads, Interstitial Ads, Horizontal Adbar, Vertical Adbar




    Site Skin - An innovative new ad unit that:
  • Creates additional revenue with no effect on existing inventory or ad sales.
  • Gets great click-through rates, earning large sites hundreds of dollars per day.
  • Allows capping to control visual impact, for example 5 impressions per 24 hours.

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