The Total Economic Impact of IBM Exceptional Web Experience
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Increased flexibility to reach audiences through mobile and social applications
Published March 2012
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Organisations want to create compelling web experiences for their customers and employees as preferences continue to shift to online and mobile versus physical interactions. In doing so companies have to navigate through a complicated landscape of choices to provide the optimal infrastructure to address their growing audience through multiple channels.
The companies interviewed in this study have found that by taking a best-of-suite approach they can implement a reliable and flexible solution with a cost-base that provides scalability for future growth.
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