Inserted directly into the editorial flow, the Sponsored Post lends our voice to your brand so it can directly 'speak' to the Gawker Media audiences. Our in-house writing talents handle your post from ideation to execution, infusing your brand message with our signature, conversational tone. Over 75% of our brand partners include Sponsored Posts as part of their advertising packages. Upon publish, the Sponsored Post is teased on the front door alongside the day's most popular news and entertainment stories. Clicking through reveals a fully branded inside page - a wide canvas for copy, imagery, video and interactivity that showcases your message. And for the first few hours after publish, the Sponsored Post receives additional above-the-fold positioning. It then files into the story flow and remains live on our sites indefinitely like all editorial posts. Sponsored Posts provide a unique opportunity to engender both awareness and engagement beyond the graphical display banner. Social media tools (Facebook, Twitter) are published alongside the Sponsored Post to transform it into instantly shared and broadcasted content. Like all of our editorial content, the Sponsored Post collects metadata on pageviews, unique visitors, and social sharing. As the atomic unit for all of our branded content offerings, the Sponsored Post can be published as a single event or as a recurring narrative, contest, or party series.Take a look at our Top Performing Sponsored Posts to see how blue-chip brand messages are customized to resonate with our readers.