Diablo III can't save May game sales

Blizzard's latest becomes the first PC exclusive to top the sales chart since Starcraft II, but total retail sales still down 28% year-over-year.

At the risk of overstating things for the sake of a pun, Diablo III ruled a hellishly bad month of game sales. The NPD Group today revealed its latest figures, revealing that game industry retail sales for the month of May were down 28 percent year-over-year even as Blizzard's latest topped the charts.

So far, every month this year has provided double-digit declines in game industry sales, with February's 20 percent decline counting as the best performance of 2012 to date. Hardware was particularly weak for the month (down 39 percent), with the NPD reporting all platforms except for the 3DS sold fewer systems this May than last. As in April, only accessory sales managed to post gains year-over-year, thanks to both increased sales of redeemable cards and Skylanders action figures.

As for why the industry is in such a slump, NPD analyst Anita Frazier said part of the reason was due to a smaller array of titles for customers to choose from. "YTD 2012, there have been 27% fewer new software title introductions into retail which we believe is a big part of the softness we're seeing in May sales," Frazier said, adding, "A title obviously continues to see sales beyond its launch month, so there is a longer term impact from a narrower array of available new content."

As for what did sell, Diablo III left its mark on the charts as the first PC-exclusive title to take the top spot since another Blizzard title, Starcraft II, accomplished the feat in July 2010. The action role-playing game revival pushed PC gaming to $80 million in sales, a 230 percent year-over-year sales bump. Other new releases to hit the chart included Max Payne 3 (second), Ghost Recon Future Soldier (third), Sniper Elite V2 (seventh), and Dragon's Dogma (ninth).

After the numbers were released, Microsoft revealed that it sold 160,000 Xbox 360s during the month, good enough to make the system the best-selling home console for the 17th straight month. In addition, Microsoft said total consumer spending on Xbox 360 games, hardware, and accessories hit $209 million, more than was spent on the Wii and PlayStation 3 combined.

MAY 2012 US GAME SALES
OVERALL DOLLAR SALES
Total consumer spend (rentals, used sales, digital estimates included): $1.17 billion
Total retail sales: $516.5 million (-28%)
Non-PC hardware: $138.9 million (-39%)
Non-PC software: $255.4 million (-32%)
Total software: $335.2 million (-16%)
Accessories: $122.3 million (+7%)

TOP 10 GAMES FOR MAY 2012
Title (Platforms) - Publisher
1. Diablo III (PC) - Activision Blizzard
2. Max Payne 3 (X360, PS3) - Take-Two
3. Ghost Recon: Future Soldier (X360, PS3) - Ubisoft
4. Prototype 2 (X360, PS3) - Activision
5. NBA 2K12 (X360, PS3, PS2, PSP, Wii, PC) - Take-Two
6. Call of Duty: Modern Warfare 3 (X360, PS3, Wii, PC) - Activision
7. Sniper Elite V2 (X360, PS3) - 505 Games
8. Battlefield 3 (X360, PS3, PC) - Electronic Arts
9. Dragon's Dogma (X360, PS3) - Capcom
10. Just Dance 3 (Wii, X360, PS3) - Ubisoft

Brendan Sinclair
By Brendan Sinclair, Senior Editor

Brendan Sinclair has been a games journalist since 1999. His tastes are eclectic, though he has a definite affinity for games with arcade roots. He's Canadian, but has also been at home in Atlanta, Austin, Chicago, and San Francisco.

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nima_metal90 58 pts

still people buying COD???? cmon.

ambition_def 13 pts

There are a multitude of reasons for it though largely due to the subscription based models out there today. 

 

With subscription based models, people are inclined to stick with an existing title rather than try new titles. Despite how lackluster the game can become, people just aren't willing to drop a sub monthly fee to go on and purchase another title in that same month. They'll just continue to look for fun things to do in their sub choice. 

 

Another reason is the emergence of the free to play MMO which I believe DLC doesn't count as a game sale. 

 

Another reason may be that the NA market for gaming hasn't grown much at all as anticipated. Younger kids have about the same odds of being a gamer today as they did 20 years ago which doesn't bode well for future growth. A kid who isn't relegated to the indoors has a social life and friends that will likely spend far less time indoors. 

jhonel83 65 pts

 ambition_def

You make it sound like spending time outdoors is a bad thing. Problem to me is that current games don't offer the same challange as they used to do. When I was 12 I was discussing strats over Baldur's Gate with my friends. Nowadays, kids are treated to brain dead games which require nothing more then point and click. As I said before, I think publishers should adress a certain demographic, not try to attract them all. Make kid games for kids, and hardcore for the vets, not trying to attract them all. Greed dictated everything in this industry today, even big companies like Blizzard. This is just sad.

Kastigador 61 pts

 jhonel83

 My 14-yr old nephew is a gamer, but not like I was gamer back in NES days. He plays games on his ipad, iphone, and free to play games online. Funny thing is he has a 360 but uses it only for netflix streaming. He also used to play those wildy popular kid focused free-to-play browser games online which honestly make the Nintendo 64 look still relevant. He owned a nintendo DS, but the iPad blew it out of the water as far as he was concerned. In other news, retail game sales are down but big box game developers are still making tons of money and indie game developers are hitting a golden age. This headline just focuses on the change in consumption of game, not that consumers are losing interest.

Abberon 8 pts

This is what happens when game publishers developers are all consolidated under a few giant publishers.  When the development of games is being run by out of touch MBA's and equally out of touch focus groups, you get the garbage we've been peddled over the last couple of years.  There's literally nothing coming up over the next 6 months that I'm even remotely interested in buying.  

jhonel83 65 pts

Well i can't help but feel I'm beeing ripped and tricked with every new game that comes out. I haven't bough a game in a long time, and I don't plan to, for the reasons stated by others before me. That doesn't mean I don't satify my game hunger, but I'm not buying anything until I've tried it first and play mostly old games from 99-2006.

MihaiHornet 11 pts

 jhonel83 Agreed! Last year and this year so far I (re)played mostly older games. I still have some oldies in my backlog.

aleonard 5 pts

 jhonel83 thought I was the only one who was dissatisfied with the quality of games. sadly though I've been trying and buying some of the new ones and sometimes I don't even finish them (dragon age 2...lol). So back to diablo 2, a game from an era when sequels rivaled the originals like balur's gate and leisure suit larry.

zaferdepe 8 pts

Keep increasing prices, develop silly games with commercial apprehensions and ask "why sales are down?"

Do you know about the economic crysis in Europe also all over the world? I don't think so.

goeyguy03 17 pts

games are supposed to be about people having fun.. not other people getting rich off those people... which is ALL that matters to THOSE people... 

goeyguy03 17 pts

this info is spread to help us all realize .. more and more .. that the only thing that matters, is what matters to the people who pull the strings... and that what matters most to THOSE people ... is that the infinite growth paradigm, continues to drive humanity in the wrong direction.  and some day, when there is no more oil... then what?  what games will there be?  probably the kind where we everyone goes out onto a field out under the sun, next to another field of solar arrays and plays for... oh my gosh... FUN and not money.

dmdavenport 28 pts

No big deal. It's exactly what you'd expect as developers get ready for the next gen of consoles.

aphextwin777 16 pts

I spend my time playing more Indie games nowadays. The big players in the gaming industry over the last 5 years have definitely lost their way dumbing and stripping down games to try and aim for a more casual player with simplistic design and colourful user inferfaces to appease the less mentally challenged.

 

Diablo 3 is OK but like people said here, it becomes boring and repetitive in it's linearity and lack of randomness.

fadersdream 56 pts

What are you suggesting? That making new games has an impact on game sales?

Next thing you're going to suggest is that quality has something to do with it too.

Lunacy.

angelknight32 11 pts

I Love the monthly business reports that are done, interestingly enough would you say these are done for the benefit of us as consumers or for the developers?  If the latter happens to be true wouldn't that effectively eliminate the staff of this website to do reviews objectively?  Thoughts anyone?  

Also a thanks goes out on my behalf to all the consumers that are the cause of this latest slump, people who refuse to be nickel and dimed to death by DLC, and not supporting game designers who are actively putting out sub par products, i.e. Capcom, EA/Bioware, and also supporting the games that should be supported.  Keep up the good work and maybe some of these companies will start putting out complete products for you to purchase.

slydfx 10 pts

 angelknight32 Put down the controller, I think you have reached that age where you got to let it go :)

A_Zlig_C 7 pts

Sooo should i feel sad that an already incredible successful game isn't going to make as many millions and high unit marks as it did the month before after breaking the record for you know what???? 

Seriously, what's going to happen, they've already cashed out big time, broke some selling  record, and are pretty much set for life. Should i cry that they aren't gonna make much money as the month before??? I know this post was made for  certain reasons and there wasn't really any other tone this article could've gone; but seriously, who in the world of gaming gives a damn?

A_Zlig_C 7 pts

Sorry for some grammatical errors, I only have so many f*cks I could  give

Crush_Project 57 pts

well everythings been stripped down, noobified, broken, drm's nonsense, bad writing, worse storylines, etc etc.

 

you cant mass produce art.   I miss the days when there were lots of smaller companies around.  I used to pickup new titles all the time.  Now i browse the $5 bin every so often, and even then i dont end up playing through half my games anymore.

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