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Meet our readers who routinely put Gawker's TV coverage on a pop-culture pedestal. Our titles pump out entertainment soaked recaps, plot predictions and more to the satisfaction of the TV-addicted readers.
TUNED IN READERS
52% watch 7+ hours of TV each week2x more likely to spend 45% of their time watching TV 2.6x more likely to watch a TV show after seeing online ads 1.5x more likely to tune into SciFi/Fantasy shows 1.3x more likely to watch dramas 2.2x more likely to shop for TV DVDs 2.2x more likely to talk about TV shows online 1.3x more likely to work in the entertainment industry SOURCE: NIELSEN @PLAN SUMMER 2010 / GAWKER MEDIA CENSUS 2010 INSIGHTS & RESEARCH
BRAVO CASE STUDYBravo wanted to connect with a tuned in audience to promote their real-estate show, Flipping Out. The show’s messaging hit the reality TV soft spot for the TV-engrossed readers of Gawker and Defamer.More » GAWKER'S AUDIENCE TUNES INTO TV ADS What does 57.11% mean? To us, it means that Gawker's readers are far and away more engaged in the TV show ads we partner with on our sites than video ads on internet at large. More » |
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