GEO-TARGETING
Country, State, City, Area Code, Postal Code, DMA

COMPUTER SYSTEMS
Operating System
Windows, Mac, Linux and their various product releases

Browser
Firefox, Internet Explorer, Chrome, Safari

iPad

INTERNET RELATED
Domain Types, Bandwidth

DAY/TIME
Time of Day - Hourly Blocks
Day of Week
Frequency Capping

CONTEXTUAL TARGETING
Tag Targeting: Contextual matching to relevant content using descriptive, granular keywords.

AUDIENCE TARGETING
Obsessives
Readers that exhibit repeated interest and affection for our titles' coverage of specific categories: gadgets, automotive, gaming, and entertainment.

Influencers
Readers actively engaged in social media and content sharing to amplify information delivery.

Intenders
Readers consuming Gawker Media content as reference material for current purchasing activity