Connect with gadget hungry readers when they're wholly immersed in every nuance of Gawker Media's tech coverage. Drawn in by decisively insidery tips, readers come to our titles looking for their next tech buy.

TECH-SAVVY READERS
57% have 13+ apps downloaded on their smartphone
72% frequently provides advice on computer hardware/software and electronics
2.8x more likely to be a business decision maker for IT Consulting Services
2.4x more likely to spend heavily on computer hardware
2.3x more likely to shop for computer software
SOURCE: NIELSEN @PLAN SUMMER 2010 / GAWKER MEDIA CENSUS 2010

INSIGHTS & RESEARCH
POWERMAT CASE STUDY
To reach iPhone and app-lovers alike, Powermat leveraged our content-targeting capabilities; all Gizmodo and Lifehacker iPhone content was surrounded by Powermat branding. More »

DELL BUILDS A BETTER BRAND
Marketers gauge reception of product releases via social media, but they can also leverage these dynamic conversations to guide marketing strategy before a product even drops. More »