Context matters! Align your brand with relevant content to create stronger association between editorial themes and your marketing message. 

Specific uses of content matching include branded aisles, editor theme weeks, competitive conquesting, sponsored event coverage, presenting sponsorships, and much more. Successful programs include sponsorship of 'TV recaps' content on Gawker, competitive conquesting on Gizmodo's smartphone reviews, and live presentation of awards show coverage on Jezebel. 

Behind the scenes, our proprietary targeting technology references over 9,000 descriptive keywords to match your advertising to our content. With so much metadata at our disposal, we're able to provide exceptional relevance to brand advertising. 

The full display package for a content sponsorship is a trifecta of standard and custom placements -- the Splashbox, Panorama, and Skin.