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Lifehacker dispenses cutting edge digital productivity news for efficiency fans everywhere. Motivated business decision makers and at-home DIYers turn to Lifehacker to manage their workplaces, personal finances, and home computer setups. Built on a collection of 'life hacks,' Lifehacker is a regular addiction for millions and its editors are recognized as leading digital intellects.
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DEMOGRAPHICS
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PRODUCTIVITY OBSESSED
4x more likely to influence decisions about storage & data management3x more likely to provide advice on financial information 3x more likely to provide advice on electronics SOURCE: NIELSEN @PLAN SUMMER 2010
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COMPETITIVE SET
