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MEDIA, GOSSIP, POP CULTURE
Gawker is the definitive news and gossip sheet for followers of entertainment, media, and business. Founded in 2002 and namechecked daily in pop culture, Gawker sets the conversational agenda for millions of tastemakers and their social circles. The brand is recognized as both filthy and fabulous with accolades ranging from 'deliciously wicked' to 'blog of the decade.'
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DEMOGRAPHICS
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ENTERTAINMENT OBSESSED
4.5x more likely to watch a TV show after seeing an online ad2.5x more likely to buy movie tickets 2.5x more likely to spend heavily on DVDs 2x more likely to spend 40% of time watching TV SOURCE: NIELSEN @PLAN SUMMER 2010
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COMPETITIVE SET
