Whet our readers' appetites before they get some action! The Foreplay is a proprietary pre-stitial product that plays up to 15 seconds of video from your brand before letting readers interact with editorial content.

As readers click from their first to second stories to satisfy daily addictions with Gawker, Gizmodo, et al, their engagement with our editorial brands increases. After several clicks, the Foreplay steps into view in the main content column while the intended story is greyed below. Anticipation builds with up to 15 seconds of marketer video accompanied by a countdown clock. Upon video completion, the Foreplay fades and the editorial story brightens in its place.

At a generous 640x360 pixels, the Foreplay is a 16:9 compatible container for readymade preroll, television assets, movie trailers, graphic animations, and even custom video spots. To make things easy, the Foreplay is entirely produced and delivered by our Creative team.

There's a lot of debate over whether size, duration, or teasing is the secret to ultimate persuasion and seduction. You needn't worry about that now, though. The Foreplay provides all three.