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THE SPORTING LIFE
Deadspin is for the sports enthusiast with a heart for the game but a mind beyond the action. A maverick in sports media, Deadspin chases athletes off the field to break scoops, dispatch gossip, and debunk the hero myths that comprise male celebrity culture. Its daily coverage inspires after-hours bar discussions and workplace email chains for millions of courtside fans.
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DEMOGRAPHICS
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SPORTS OBSESSED
3x more likely to shop online for sporting goods2x more likely to purchase event tickets online 2.5x more likely to drink beer in the last 7 days SOURCE: NIELSEN @PLAN SUMMER 2010
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COMPETITIVE SET
