Behind the scenes, our proprietary publishing technology references over 9,000 descriptive keywords to match your advertising to our content. With so much metadata at our disposal, we're able to provide exceptional relevance to brand advertising. Some examples of this curated contextual targeting include:

» Powermat charging technology next to content for smartphone news coverage and applicable device makers and telecoms.

» ABC's The View tune-ins next to content about the various celebrity guests appearing on the show that day.

» Competitive conquesting for various auto makers.

And many more options that can be customized for your brand. Contextual Targeting can be further augmented with full ownership of content categories and coverage events with Content Sponsorships.