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Enticed by discerning tastes and social scenester tips, readers turn to Gawker Media titles to be up on the latest drink and where to drink it. Reach our thirsty crowd before they grab their next frosty drink.
CHEERS!
2x more likely to shop for liquor1.4x more likely to provide advice on bars 56% regularly go out to bars 40% drink alcohol at least twice per week 1.7x more likely to buy beer in the last week 67% prefer to drink beer 3x more likely to drink Stella 1.8x more likely to drink Heineken Light 39% prefer to drink vodka 20% like to drink tequila 25% drink rum SOURCE: NIELSEN @PLAN SUMMER 2010 / GAWKER MEDIA CENSUS 2010 INSIGHTS & RESEARCH
JOHNNIE WALKER LUX GIFT GUIDEJohnnie Walker partnered with Gawker to present an original Luxury Gift Guide for the holiday season. We curated a gallery of must-have gift items, including a custom engraved bottle of their Blue Label. More » CORONA TARGETS A MORE SOCIAL SCENE The New York Times looks at Corona Light's strategy to combat this drop: targeting a lifestyle-focused crowd of affluent, socially active young men and women. More » |
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