New Microsoft rules prohibit users from profiting on created content

By Rod Breslau

New Game Content Usage rules bar content creators from making money from their creations through YouTube, Vimeo, other destinations.

Microsoft has released new Game Content Usage Rules for games published by Microsoft Studios. Games such as Halo, Fable, and Age of Empires are under these restrictions, which prohibit content creators from receiving revenue from their creations.

The new rules state content creators cannot receive money in exchange for their work, post it on sites that requires subscription fees to view it, or post it on a page that is used to sell other content or services (even if they have nothing to do with that game or Microsoft). Content can also not be used in an app that is sold any of the numerous app stores.

Microsoft also explicitly stated that content creators may not earn money off advertisements from videos including Vimeo and YouTube, specifically noting YouTube's partner program will not be allowed. Users also cannot post their videos on websites next to advertisements if they are making money off of those advertisements.

Other rules include not being allowed to use the name of a Microsoft game in the titles of their content. "Red vs. Blue." and "Operation Chastity" are examples given as being acceptable, but nothing with “Halo” specifically noted is acceptable.

These rules come just a month before Halo 4's November 6 release date, a franchise which has seen a plethora of content created around it. This includes companies such as Major League Gaming and Rooster Teeth's Red vs Blue. MLG CEO Sundance DiGiovanni took to Twitter this morning to state that the company has usage rights for the upcoming title and games that are run on their professional circuit.

Several professional Halo players and YouTube personalities have also used Twitter to voice their frustration. Tom “Tsquared” Taylor tweeted, “If this is true, it will put a serious damper on all streaming & montage opportunities + console eSports in general.” A Twitter petition with nearly 700 signatures in an hour since being created. GameSpot has reached out to Microsoft for comment.

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Granpire 200 pts

Well, there goes your possible e-sports phenomenon, Microsoft.

retrodax 14 pts

What Microsoft should be doing is running an app store type of ecosystem where modders should be able to sell their maps etc for a small fee.  Then sit back and watch the xbox's fly out of the factory along with copies of games with modding tools.  Releasing development tools is one thing, but getting heavy handed with user created content is just silly.  The great thing about gaming these days is that it's such a collaborative effort, not just in a multiplayer sense, but between the gamer and the developer, this needs to be expanded not locked down.  This smacks of a decision made by a management level in Microsoft that actually doesn't understand community.  I wouldn't be surprised if there are some in Microsoft, closer to the gamers, that are fighting hard to overturn this.   They need to realise that if you're good to the gaming community then the goodwill you can generate for your platform can be awesome.  In short, throw it wide open Microsoft, you'll be pleased with what you get in return.

jon2435 40 pts

Well less face time means less people will see their games.  Microsoft is just undermining their sells.  I bought CoD MW 2, Way of the Samurai 3, Cortex Command, FTL Faster Than Light, Minecraft, Tropico 3, Terraria, Space Pirates and Zombies, Battlefield: Bad Company 2, Rune Factory: Tides of Destiny,and Havest Moon Animal Parade because I saw them on YouTube.  Those are just off the top of my head and not counting the games I want to buy, but can't due to a crappy PC.

 

If Microsoft thinks they can do better go for it.  I know it's going to cost them many times more just to get marketing to do a very small fraction of the work of that YouTubers do.  I prefer to see a player just playing the game, but hey the quality is better right?  So what if I never see it.

 

Microsoft fails to see these fans are just doing the work for them, for next to no money.  It's just like why my niece can't have a Spongebob Squarepants cake for her birthday. 

jthotty 34 pts

Fable, and Age of Empires... so.... who plays those now anyway??? And just because of that.  Even though I dont currently play any Xbox at moment or making profit either.  Just the fact they are shafting us, just makes me not want to support their content.

jsmoke03 179 pts

wow...microsoft just shafted their gamers making a bit of money posting halo gameplay. so i guess you aren't going to get tips for halo 4 mp on youtube then?

PesmergaYuber 39 pts

I'm actually surprised that this doesn't already exist. Not that I support it, but I would have thought that Microsoft would have initiated this program years ago. I don't see how they can get away with doing this for titles that are no longer actively worked on (AOE2 for example). I mean don't players have to sign a consent (accept terms) when they install a game?

mariokart64fan 43 pts

load of crap if i want to play perfect dark and record it for future tracking of scores and such ,   i will   ms can stick their  halo up their  rear

Phazevariance 117 pts

Wow. no video reviews if its a paid subscription to the site... or has advertisements on it.  Spectator mode is now useless since Halo battles can't be used for anything. I suppose gamespot will need to remove their advertisements if they want to show any footage whatsoever of Halo 4. 

rem234 31 pts

 Phazevariance oh come on, dont be so dramatic.

 

The agreement is for users showcasing footage and making money off it. Game reviewers like gamespot, joystiq, IGN will in no way be affected because they get permission to use footage anyways.

 

Most people are not going to be even affected by this. Honestly i think the article is only here because people would b**** if it wasn't.

Phazevariance 117 pts

@rem234 Why on earh does Microsoft have you running PR for them? There's covering their bases and ten there is nit picking and going overboard. Seems to be the norm with Apple and Microsoft of late.

Thanatos2k 149 pts

Oh, video reviews from any review website are now against the rules.  Good work Microsoft!

Thanatos2k 149 pts

It's like Microsoft is trying to outdo Sony in who's the biggest scumbag console corporation that's completely out of touch with their customers.

rem234 31 pts

They are only talking about people making money off the use of MS stuff. Motages and whole bunches of things are still perfectly fine, Youtube is still fine as long as you arent making money off it.

 

A lot of this still borders on copyright infringement when you start making money off of other peoples products anyways. This is just to tie up loose ends. Almost no fan videos will be affected by this.

 

And for the record, RedvsBlue have a contract with 343 to use the halo stuff anyways so it does not apply to them.

DESTROYRS_F8 43 pts

 rem234 f*** red vs blue.  As long as it doesn't effect the roosterteeth podcast.

Gamer_4_Fun 472 pts

So it means we won't be seeing quality content like the famous Red vs Blue anymore, Microsoft...you are really really stupid.

rem234 31 pts

 Gamer_4_Fun 

The RvB guys have a contract with MS and whatnot about the use of their stuff so they are already beyond what they are talking about here.

Gamer_4_Fun 472 pts

Now that is really really bad, User content takes time, dedication which can be paid off by money. Sometimes good content developers need cash to create quality content, that not only makes game better, but Microsoft can also get good will and support for the game they want. Why on earth they are against this, no idea...

KBABZ 40 pts

So wait, if I make a recording of Halo 4, then post it on a Gamespot forum that has ads on the tops and sides, I could be getting sued by Microsoft? What kind of bullhonkey is this?

sp4cetiger 15 pts

 KBABZ If I'm reading the article correctly, it's just saying that you can't post the video on a site if *you* are making money off of the advertisements.  Unless Gamespot is giving you a cut from its ads, you're probably fine.

Jinzo_111887 72 pts

 s4dn3s5 You mean make it fail harder than <b>Virtual Boy</b>, right?

Anyway, while I hate membership and subscription fees, (Online passes and paying for Live are bad business practices.) I do think Microsoft might be making a big mistake. How? Well...

1.)These videos are advertising those games. The new rules could encourage people to not bother, meaning lost advertise.

2.)Less projects to keep the games alive and prevent people from buying and selling those games used.

3.)Less revenue from live and the games because part of the money that those people got could have towards paying for the Live subscriptions and the games.

SirApathetic005 52 pts

I can't wait until the newer generation takes these business suits' places...it is when I will actually look forward to games while loving the people who made them...

Shantmaster_K 90 pts

Wow what is the point? Does it really kill them in income for people to make a little bit of money from their creations? I understand why, but I can't believe it is such a big deal to them. Makes them look bad.

plaintomato 99 pts

Seriously, it has to be easier than this to get bad press - couldn't they just have changed the Microsoft logo to a 666 and called it a day? At least pretend to like your fans. The only people this will absolutely piss off will be the MOST VOCAL. Idiots. 

 

Just when you thought stupid couldn't get stupider.

mdnthrvst 5 pts

No more fucking stupid Halo montages???

Oh no, what will I do!!!

s4dn3s5 169 pts

Boycott Windows8, make it fail harder than Vista.

M$ needs to learn it the hard way, enough of this bullshit

jtthegame316 125 pts

 s4dn3s5 What your saying that on the basis of a silly video review rule rather than weather 8 is good or not that is a ridiculious way to go. if 8 is half the operating system of 7 then it deserves to do well if it is anything like vista then it deserves to fail

ma_hurt 15 pts

Whether is not the same as weather.

Dante0611 59 pts

what a bad move, terrible day for us gamers. Take note M$ 90% of my games i bought them after i saw videos on youtube of others playing the game, seeing how fun it looked brought my interest  making me purchase them, im i the only that does this? i dont think so.

yxw 22 pts

Dumb!...... Lots of people look at these videos..... creating hype for the games. My son just bought Mirrors Edge after seeing a youtube video about it. I would bet he would have never known about that game if this " rule " was around.

Mademan033 7 pts

"Users also cannot post their videos on websites next to advertisements if they are making money off of those advertisements" - so in other words, any fan run website that generates advertising revenue to stay afloat.

Eezyville 64 pts

There has got to be a way for gamers to fight back against these companies that like to make as much money from us as possible. Oh I know! Lets NOT buy their shit, blog about why we won't buy it, email them why we won't buy it, and actually not buy it.

Llama345 343 pts

I have been saying this for a while; Video game companies are no longer run by gamers.  They are run by business executives who do not grasp the concept of gaming.  The tighter you squeeze the more sand you lose. 

KBABZ 40 pts

 Llama345 I think you mean "The more you tighten your grip, the more star systems will slip through your fingers!"

Flint247 393 pts

I want to make online match videos and montages of Halo 4, but I do not have to earn money off of them. I will just do it for fun and creativity practice.

PSYCHOV3N0M 88 pts

What about if I use OLAH in the title of my video/content?

 

.......or will I get sued? (-__-)

Dreizel 140 pts

 PSYCHOV3N0M I doubt they can sue you even if you earn money on your videos of matches and other stuff, name of the game or not. Just because they make a rule it doesn't make it the law. I doubt people will follow that rule anyway since it is not the law and you haven't signed any contract stating that you will follow that rule

And they making this pathethic rule has just made me lose the respect i had for them, that is the only thing they will earn with this rule, nothing more,

singhellotaku 129 pts

How exactly are they planning on enforcing this stupid rule that damages a large part of their fanbase? 

DbzJohno 60 pts

Shame on you Microsoft!!!!! And yes I own an xbox 360

valdarez 102 pts

Wonder if Sony tries to hose their users this way?

screwfacecapone 42 pts

 valdarez The hipsters will hail them as marketing geniuses for protecting their IPs.

JediLegacy 19 pts

Now that's terrible. A decade's worth of supporting machinima that has come to rival many television shows is now being shattered by companies that I do not even know if they have the legal right to it. What are some of the greatest machinima creators such as Rooster Teeth going to do? Where will the art form go within the 360 platform?

 

Oh, what's that VALVE? You have a FREE SOURCE FILMMAKER designed specifically for machinima, support USER CREATED CONTENT, and listen to the feedback of the FANBASE?

 

Microsoft, you might want to learn something about how to run your company here.

BYOBando123 24 pts

 JediLegacy God I hope Rooster Teeth can get usage rights like MLG does.  MS would be stupid if they allowed Red vs. Blue to go extinct.  RvB alone has probably boosted Halo sales an insane amount.

dhuyd 17 pts

Two ways to solve this problem.  People can either hold off buying the game until they take these rules out, or everyone can actively and blatantly ignore the rule, making it obsolete.

Mackey18 36 pts

So Gamespot and other reviews can't make video reviews of Halo 4 since the videos will be next to adverts etc?

BasilVZero 39 pts

So...does this in any way affect people who record games like Banjo Kazooie or Banjo Tooie (the N64 versions) in any way? I'm planning to do a LP for BK in the future (not for profit of course, all my videos are done free and without partnership with YouTube Partners)?

nealarora96 13 pts

Well another corporation I like has lost my respect................

Jinzo_111887 72 pts

 sparticusjoe Well said, I never bought an Xbox because they are charging for live. Their ToS limiting what people just adds to the fire. Anyway, there's a project to create an open source version of the Windows operating system from scratch called React OS. I hope it makes more progress soon since a free open source Windows OS clone made from scratch taking away their sales would be what Microsoft deserves for their policies.

blackothh 423 pts

its always a good idea to get rid of free advertising!!!

 

also i would care only if microsoft made games that are worth a damn in the last 5 years.

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