White Papers and Data Reports
Strategies for Effective
Wall Posts:
A Timeline Analysis
Before you send your next Facebook post, learn best practices from the world's biggest brands based on Facebook timeline data. Find out when, what and how often to post to meet your social objectives.
A Comprehensive Guide to Facebook Insights and Ads
In this white paper, master the different types of data available for your Facebook Page and ads. Understand exactly what each metric is telling you, and how different metrics apply to different campaign goals.
Strategies for Effective Tweeting: A Statistical Review
Tweet with insight. Learn best practices for Twitter based on data from the world's largest brands. We'll tell you when to Tweet, how often to Tweet and how to maximize engagement.
Facebook Edgerank: Cut Through the Clutter and into the News Feed
It's not enough to just post to Facebook. Learn how to reach the right fans with the right content through their News Feeds.
The State of Social Media Marketing in Asia-Pacific
We conducted a survey among marketers in Asia-Pacific to determine how brands use social media.
How to Master Facebook Timeline and Ads
Are you prepared to put Pages at the center of your Facebook media strategy? This white paper outlines and provides best practices for Reach Generator, the new Facebook advertising platform and Timeline for brands.
Guide to Social Commerce
This white paper is designed to help brands maximize social media networks to generate revenue via Facebook, Twitter, YouTube and share buttons across the web.
A Statistical Review for the Retail Industry
This statistical review is designed to help retail brands connect with their customers. We track the key variables that influence performance of brand Posts specific to the retail industry.
The Definitive Guide to Facebook Publishing and Moderation
When can a Comment be a disaster? When it's about your brand on Facebook. Learn best practices for Wall publishing and moderation.
Best Practices for Managing Multiple Brands on Facebook
Building multiple brands on Facebook can be easier than you think. Learn how to build your business on Facebook across multiple brands and locations.
Your Guide to Successful Product Launches on Facebook
Anything new you want to tell 500 million people? We have a tool for that. Learn the best way to launch a product or service on Facebook.
The Playbook for a Global Facebook Strategy
Learn proven strategies and tactics for using a unified system to manage your Facebook presence worldwide, while reducing many of the costs and frustrations that go into scaling your Facebook marketing to the world.
10 Ways to Engage Your Fans
Find out how you can turn your Facebook fan base into an army of dedicated brand advocates. Learn best practices, see real life examples, and get actionable tips.
