Ad Specifications

Ad Specifications by Banner Type

Gamasutra Home Page

 

  SPECIFICATIONS SITE AVAILABILITY
Banner Dimensions Formats Gamasutra GameCareerGuide.com Indiegames.com
GDMag.com
GDC Sites
Leaderboard 728x90 gif, jpg, html, Flash, Rich Media • •  
Skyscraper 160x600 • • •
IMU 300x250 • •  
Sponsor Tile 160x160 •    
Sponsor Sliver 650x60 gif, jpg, html •    
Small Tile 145x160   •  
Event Button 177x59 •    
  • Max File Size: 40K
  • Animation Time Limit: 15 seconds
  • Loop Limit: 3 loops, 15 seconds each

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Materials Deadline

File Type Deadline To Start Date
gif, jpg, html Two business days prior to flight launch
Flash Five business days prior to flight launch

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Flash

Adobe Flash version 10; ActionScript 2.0 and 3 accepted. Requirements are as follows:

  • Format for Flash is swf
  • Static image must be submitted in order to serve when Flash is not installed by user
  • Flash files may not exceed 22 frames per second
  • Flash files with hardcoded URLs will not be accepted
  • Including clickTag in the swf file is required for the click-thru URL
  • The value must be clickTag; no other variation will be accepted

For further parameter requirements:

WMODE

Publisher requires WMODE to be set to opaque. Approval is required on creative desiring transparent background.

For further instructions on WMODE

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Third Party

  • Accepted formats for Third Party Rich Media tags are: IFRAME/JavaScript/ATLAS
  • Accepted formats for standard gif or jpg Third Party tags (HREF, IMG SRC)
  • Maximum of 10 creatives in rotation per flight
  • Third Party tags must include clear traffic instructions

WMODE

Third Party tags are required to set WMODE to opaque

To set WMODE, set param value and embed tag. For example:

<PARAM NAME="wmode" VALUE="opaque">
<EMBED SRC="myflashad.swf" WMODE="opaque">

Supported Vendors

Below is the current list of supported Third Party vendors:

  • Atlas
  • DART
  • EyeBlaster - iFrame required
  • EyeWonder
  • Klipmart - iFrame required
  • MediaPlex
  • On24
  • PointRoll

All other vendors will need to be tested and approved prior to campaign launch

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Rich Media Specs

Rich Media placements must be served via Third Party and will not be accepted in any other format

Max File Size: 40K
Max Polite Ad Size: 100K
Max Download Size: 135k with polite download
Flash Version: Up to 10
Max overlay Size: 40k
Looping: 3 loops 15 seconds each
Max float time for overlay: 15 seconds *All overlays must be tethered to ad

Creative Requirements

  • Sound is required to be initiated by user
  • Clickable mute button is required

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Site Skin Specs

Specifications will vary on a per site basis. Please contact your assigned Account Manager for specifications.

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For more information, fill out a Request for Proposal Form.