We're on Facebook to connect with friends, not brands, and advertising is an uninvited interruption. Enter permission marketing, the vehicle to build profitable consumer-brand connections and get the FB stock back in black. Here's how it works.
As the burgeoning tech industry continues to do its part to create jobs in a struggling U.S. economy, a major portion of the population has been mostly left out of the tech boom. Women are currently a noted minority in the industry -- an issue that must be addressed immediately.
Why wait until something is broken to fix it? That's what a growing number of companies are asking themselves these days.
What about the physical books I already own? If I want to read them digitally, should I really have to pay for them again?
Social media would undoubtedly have painted a clearer picture of what happened inside the towers in 2001. Many argue it's an image we don't want to imagine. Yet gruesome as resulting imagery could have been, the benefits of having social media on that day may have been profound.
When I asked Eric Simons why he took a one-way flight to Palo Alto instead of going to college, he said, "I wasn't mature enough to learn for the sake of learning." And I thought, who ever is?
The question of what effects the digital revolution will have on memory and nostalgia isn't merely personal. It's historical. It will let children in 2150 see long-dead ancestors' wedding days in perfect HD.
Where are the fast-growing firms geographically concentrated? Even without including the term "innovation," this question actually gets us closer to detect where innovations are located. Why?
If the measuring criterion is "anything that makes life easier," technology has failed miserably.
Whether the issue of the day is copyright infringement or open Internet access, censorship or a trade agreement, what the U.S. and the rest of the world could most use is an Internet freedom platform on which to base their daily policy challenges.
Taking stock on the 11th anniversary of the 9/11 attacks, we can clearly see numerous examples of places where the investment in the science and technology base has enabled more effective counter-terrorism operations.
We are several years into the use of social media metrics and analytics, and I see no quick fix to the problems associated with the social media data trail.
In the beginning you probably asked yourself, "How do I get my website found on Google, Yahoo and Bing?" After hours of research and strategy revision, you've finally got traffic flowing and people are coming to your site now more than ever. But what happens once they get there?
Building a brand is something that takes a lot of thought and time. Once you find what ultimately makes your readers tick on both a materialistic level and a human level, people will be able to relate to you and your words.
Musician, producer and artist Mike Shinoda, member of the hugely popular Linkin Park, took a moment from his tour to sit down with me and discuss the band's latest interactive music video and upcoming projects.
Kudos to Apple for defending its IP rights and paving the way for others to do the same.
It's hard to imagine a less satisfactory jobs report at this stage of President Obama's term. The economy is dead in the water.
Why are young adults so self-centered and always seeking instant gratification? Because older adults, often in positions of power, paint them that way.
Solving our economic woes and jobs crisis requires us to first ask the right questions. We can make jobs for jobs' sake, or we can rebuild our economy with good jobs that reflect our values.
The digital distribution cases have a certain special place, because they tell us something about how easily businesses can talk us into betraying our own common sense.
Adam Kirk Edgerton, 2012.12.09
Michal Tsur, 2012.12.09