"It is inconceivable that we could deliver the 2012 Games without BT on board. We needed someone we can trust, who could provide the technical know-how and the creative solutions to ensure our London 2012 Games are the very best they can be. BT gives us this".
Sebastian Coe, LOCOG Chair
BT is the official communications services partner for the London 2012 Olympic and Paralympic Games. We're involved because we believe in the power of communication to help make a better world and to help to ensure a better future for individuals, communities and the planet.
We are also firm believers in the Olympic ideal. Through association and strategic alignment with the Olympic and Paralympic Games and its values of striving for excellence and providing inspiration, our involvement also allows us to promote awareness of our own core brand values to:
- be trustworthy in delivery
- be inspirational in outlook and through the creation of possibilities
- behave with "heart" showing a true commitment and belief in everything we do.
BT's involvement has already made a world of difference to London 2012 - by supplying the critical communications infrastructure, by supporting athletes, by investing in communities and learning, and by being an active, determined sustainability partner. Furthermore, through investment in the re-use of as much of the Games infrastructure as possible, and by a focus on the regeneration and enlivening of communities that are touched by the events, we are proving our commitment to investing in a Better Future.
Learn more about how we have brought it all together for London 2012, and the reasons why it was inconceivable to deliver the Games without our input.
Read more