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Contact Us
Have a question or want to learn more about how Amazon can help you build your business? Simply enter your information in the fields below and we will follow up with you shortly. If you are an existing seller on Amazon and have a technical question, contact technical support.
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Program Information
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Amazon Product Ads
Drive traffic from Amazon.com to products on your eCommerce website.
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Do you have an Amazon Seller Account ? *
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What is your Seller name ? *
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You indicated you already have a seller account on Amazon. Please login to your seller account and use one of the following links to submit your request:
  • Click here to get help using your seller account (Can't log in, Need help, How do I get paid, Adding inventory, Working with orders, etc.)
  • Click here to get help with logging in to Seller Central
  • Click here to request approval to sell in an approval-required category
  • Click here to request a UPC exemption for your products
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What is the email address associated with your Seller account ? *
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What can we help you with ? *
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What can we help you with ? *
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What can we help you with ? *
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Primary Product
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Main product category *
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Main product category *
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Main product category *
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Please review Clothing, Accessories & Luggage category requirements before submitting your request
  • Sellers must have an independent website with a shopping cart that can be reviewed to be considered for approval to sell on Amazon.
  • Clothing, Accessories and Luggage products from major brands must be listed using the manufacturer's UPC code.
  • All Clothing, Accessories and Luggage products must be new. We do not allow any used products.
  • All products must be authentic. We do not allow any counterfeit, replica, or knock-off products.
  • Product images must adhere to Clothing Store Image Standards:
    • All color variations must include a "child SKU main image" representative of that specific color.
    • Images uploaded must be at least 1001px on the longest size.
    • Each image should be tightly cropped to optimize the customer's ability to evaluate the item.
    • Images should not be visibly marked with watermarks, color palettes, or text.
    • Background must be white, with image being of high quality and truly representative of the product being sold.
    • Main image must be of a single product, not stacks or images containing multiple products. Main Child Image must be on model or flat. No images on mannequin.
    • Alternate images can be different angles or views, swatches, etc, but must adhere to the same image quality/size guidelines.
  • All listing data and images must be suitable for all ages and appropriate to our global community. Listing data and images may not depict or contain nudity or pornographic, obscene, or offensive items.
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Toys & Games is currently not accepting new applications
The toys category is now closed to new sellers and will begin accepting new sellers the first full week in January 2010.
If you want to sell Toys & Games on Amazon.com, please review an important announcement before registering
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Please review Clothing, Accessories & Luggage category requirements before submitting your request
  • Sellers must have an independent website with a shopping cart that can be reviewed to be considered for approval to sell on Amazon.
  • Clothing, Accessories and Luggage products from major brands must be listed using the manufacturer's UPC code.
  • All Clothing, Accessories and Luggage products must be new. We do not allow any used products.
  • All products must be authentic. We do not allow any counterfeit, replica, or knock-off products.
  • Product images must adhere to Clothing Store Image Standards:
    • Required:
      • All color variations must include a "child SKU main image" representative of that specific color.
      • Images uploaded must be at least 1001px on the longest size. Images can be up to 3000px on the longest side and must be 2560px on the longest side to take full advantage of our zoom capability.
      • Each image should be tightly cropped to optimize the customer's ability to evaluate the item.
      • Images should not be visibly marked with watermarks, color palettes, or text.
      • Background must be white, with image being of high quality and truly representative of the product being sold.
      • Main image must be of a single product, not stacks or images containing multiple products.
      • Main parent and child images must be on model or flat.
      • Alternate images can be different angles or views, swatches, etc., but must adhere to the same image quality and size guidelines.
      • Sellers are responsible for the quality of all images they upload, even if the seller has obtained the images from an outside source.
    • Prohibited:
      • Brand tags or packaging in any of the images
      • Images of second hand or slightly used products
      • Borders, watermarks, text, or other decorations
      • Sketches or digitally created images of the product; use real images only
      • Images on mannequin
      • Colored backgrounds or lifestyle pictures
      • Other products, items, or accessories that are not part of the product listing; only include exactly what the customer is buying
      • Image place holders (such as, "temporary image" or "no image available")
      • Images containing graphs of product ratings
      • Promotional text such as "sale" or "free ship" (use the Manage Promotions tool instead)
  • All listing data and images must be suitable for all ages and appropriate to our global community. Listing data and images may not depict or contain nudity or pornographic, obscene, or offensive items.
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Sellers must meet the following criteria to be eligible to apply to sell in the Entertainment Collectibles Store:
  • Be on the Professional selling plan.
  • Have an order defect rate lower than 0.75%.
  • Have images with at least 500px on the longest side that comply with our image guidelines.
  • A majority of the products listed must be authenticated or graded by one or more of the companies listed below*

    * Third-party authenticators: Autograph Pros, Professional Sports Authenticator (PSA), R.E.A.L., Seller.
       Third-party grading companies: Autograph Pros, Professional Sports Authenticator (PSA), R.E.A.L., Seller.
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Please review Automotive Parts category requirements before submitting your request
  • Sellers must have an independent website that can be reviewed to be considered for approval to sell on Amazon.
  • Automotive Parts products must be listed using the manufacturer's UPC code.
  • Sellers must conduct proper research to ensure that their listings of Automotive products comply with applicable local, state,federal and international laws and regulations.
  • All refurbished Automotive Parts products must be warranted by the manufacturer or remanufacturer. Sellers must disclose the warranty type for each Refurbished product they list, indicating whether it is a manufacturer's warranty or their own warranty.
  • All listing data and images must be suitable for all ages and appropriate for our global community. Listing data and images may not depict or contain nudity or pornographic, obscene or offensive items
  • Images must have white backgrounds and cannot contain inset images, watermarks, or unauthorized content.
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Beauty is currently not accepting new applications
The Beauty category is currently modifying their procedures and while that work is underway will not be accepting new sellers in the category. We do not have a completion date for this work but expect it will be ongoing through the fall of 2010. Sellers wishing to sell in the Beauty category are advised to list their eligible products in the Health and Personal Care category.
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Please review Gourmet Food category requirements before submitting your request
  • Sellers must have an independent website that can be reviewed to be considered for approval to sell on Amazon.
  • Gourmet Food products must be specialty, prestige, or gift products not found in conventional grocery stores.
  • All products must be new.
  • Sellers must employ quality control and inspection procedures.
  • Seller must disclose FDA warnings for all applicable products they list.
  • All perishable and/or temperature control products must be properly identified as such on product listing pages.
  • Images must have white backgrounds and cannot contain inset images, watermarks, or unauthorized content. Images must match the product description in size, color, and all details.
  • All listing data and images must be suitable for all ages and appropriate for our global community. Listing data and images may not depict or contain nudity or pornographic, obscene or offensive items
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Please review Jewelry category requirements before submitting your request
  • Sellers must provide a website or image hosting site with product images that can be reviewed to be considered for approval to sell on Amazon.
  • Jewelry products from major brands must be listed using the manufacturer's UPC code.
  • All products must be new. We do not allow any used products.
  • All products must be authentic. We do not allow any counterfeit, replica or knock-off products.
  • Sellers must employ quality control and inspection procedures. All products must be properly stamped with the country of origin and metal type.
  • All Jewelry products must carry a warranty. Sellers must disclose the warranty type for each product they list, indicating whether it is a manufacturer's warranty or their own warranty.
  • Images must have white backgrounds and cannot contain inset images, watermarks, or unauthorized content.
  • All listing data and images must be suitable for all ages and appropriate for our global community. Listing data and images may not depict or contain nudity or pornographic, obscene or offensive items
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Please review Motorcycle & ATV category requirements before submitting your request
  • Sellers must have an independent website that can be reviewed to be considered for approval to sell on Amazon.
  • Motorcycle & ATV products must be listed using the manufacturer's UPC code.
  • All refurbished Motorcycle & ATV products must be warranted by the manufacturer or remanufacturer. Sellers must disclose the warranty type for each Refurbished product they list, indicating whether it is a manufacturer's warranty or their own warranty.
  • Images must have white backgrounds and cannot contain inset images, watermarks, or unauthorized content.
  • All listing data and images must be suitable for all ages and appropriate for our global community. Listing data and images may not depict or contain nudity or pornographic, obscene or offensive items
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Please review Watches category requirements before submitting your request
  • Sellers must provide a website or image hosting site with product images that can be reviewed to be considered for approval to sell on Amazon.
  • Watches products must be from major brands and must be listed using the manufacturer's UPC code.
  • All products must be new. We do not allow any used products.
  • All products must be authentic. We do not allow any counterfeit, replica or knock-off products.
  • All Watches products must carry a warranty. Sellers must disclose the warranty type for each product they list, indicating whether it is a manufacturer's warranty or their own warranty.
  • Images must have white backgrounds and cannot contain inset images, watermarks, or unauthorized content.
  • All listing data and images must be suitable for all ages and appropriate for our global community. Listing data and images may not depict or contain nudity or pornographic, obscene or offensive items
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Please review Kindle Accessories category requirements before submitting your request
  • Sellers must sign the Kindle Store Terms.
  • Kindle Accessories must be listed using the manufacturer's UPC code.
  • All products must be authentic. We do not allow any counterfeit, replica or knock-off products.
  • Images must have white backgrounds and cannot contain inset images, watermarks, or unauthorized content.
  • All listing data and images must be suitable for all ages and appropriate for our global community. Listing data and images may not depict or contain nudity or pornographic, obscene or offensive items
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Please review Personal Computers category requirements before submitting your request
  • Sellers must have an independent website that can be reviewed to be considered for approval to sell on Amazon.
  • Personal Computers products must be listed using the manufacturer's UPC code.
  • All Personal Computers products are subject to a 30-day return policy and sellers may not charge restocking fees for unopened items.
  • All Refurbished Personal Computers products must be warranted by the manufacturer or remanufacturer. Sellers must disclose the warranty type for each Refurbished product they list, indicating whether it is a manufacturer's warranty or their own warranty.
  • All listing data and images must be suitable for all ages and appropriate for our global community. Listing data and images may not depict or contain nudity or pornographic, obscene or offensive items
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Please review Shoes & Accessories category requirements before submitting your request
  • Sellers must provide a website or image hosting site with product images that can be reviewed to be considered for approval to sell on Amazon.
  • Shoes & Accessories products from major brands must be listed using the manufacturer's UPC code.
  • All Shoes & Accessories products must be new. We do not allow any used products.
  • All products must be authentic. We do not allow any counterfeit, replica or knock-off products.
  • Images must have white backgrounds and cannot contain inset images, watermarks, or unauthorized content.
  • All listing data and images must be suitable for all ages and appropriate for our global community. Listing data and images may not depict or contain nudity or pornographic, obscene or offensive items
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Please review category limitations before submitting your request
  • Books, DVD, CD and Vinyl and Video categories are currently not supported by WebStore by Amazon. You may still submit your request.We will keep your information on file and contact you when these categories become available.
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Please review Sexual Wellness category requirements before submitting your request
  • Sellers must provide a website or image hosting site with product images that can be reviewed to be considered for approval to sell on Amazon.
  • Sexual Wellness products must be from major brands and must be listed using the manufacturer's UPC code.
  • All products must be new. We do not allow any used products.
  • All products must be authentic. We do not allow any counterfeit, replica or knock-off products.
  • Sellers must follow all published listing guidelines in Seller Central
  • Sellers must follow image guidelines:
    • All images must have white background
    • No human models permitted
    • Must display the actual product
    • Cannot display nudity, even if it is on the product packaging
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Please review Sports Collectibles category requirements before submitting your request:
  • Sellers must sell on Amazon as a Pro Merchant.
  • Images should be at least 500px on the longest size.
  • The majority of selection has been authenticated or graded by one or more of the authentication companies or official licensees listed below.
  • All of the products are authentic. Counterfeit, replica or and knock-off products are prohibited on Amazon.com.

List of authenticators includes: Ace Authentic, Beckett Grading Services, Frameworth, Grey Flannel, Highland Mint, Icon Sports Memorabilia, James Spence Authentication, MeiGray Group, Major League Baseball, Mounted Memories Authentication, NFL Players Inc., Panini Authentic, Professional Sports Authenticator (PSA), PSA/DNA Authentication Services, Steiner Sports, Topps Collectibles, Tristar Authentic, Upper Deck Authenticated.

List of grading companies includes: Ace Authentic, Beckett Grading Services, Frameworth, Highland Mint, Icons Sports Memorabilia, James Spence Authentication, Major League Baseball, Mounted Memories, NFL Players Inc., Panini Authentic, Professional Sports Authenticator (PSA), PSA/DNA Authentication Services, Steiner Sports, Topps Collectibles, Tristar Authentic, Upper Deck Authenticated.

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Open Categories and Categories Requiring Approval
Categories Requiring Approval
These categories are those that limit the addition of new sellers to the category because, for example, of the volume of existing sellers in the category or the types of brands represented in the category. If you are interested in selling in an approval required category, your request will be forwarded for review. Current categories requiring approval are:
Automotive Parts & Accessories Kindle Accessories
Clothing, Accessories & Luggage Motorcycles, ATV & Protective Gear
Jewelry & Watches Shoes
Sexual Wellness
Open Categories
Open categories welcome new sellers. You can sign-up now to sell in any open category, or if you would like assistance, fill out the contact us form and we will contact you shortly. Current open categories are:
Baby Products (excluding Baby Apparel) Electronics Personal Computers Video Games
Books Grocery & Gourmet Food Software
Beauty Health & Personal Care Sports & Outdoors
Cell Phones & Accessories Home & Garden Tools & Hardware
CD and Vinyl Musical Instruments Toys & Games
DVD Office Products Video
Open Categories and Categories Requiring Approval
Categories Requiring Approval
For a small set of product categories, Amazon is currently controlling the type of selection added to the store. Sellers need to meet data requirements in order to list in specific categories. The primary reason for doing this is customer experience. If you believe you are able to meet these requirements you will need to submit a request for approval to list. Current categories requiring approval are:
Grocery Jewelry Watches Wine, Beer and Spirits
Open Categories
Open categories welcome new sellers. You can sign-up now to sell in any open category, or if you would like assistance, fill out the contact us form and we will contact you shortly. Current open categories are:
Baby Health and Beauty Musical Instruments Sports
Computers Home Office Toys
Electronics Home Improvement Pet Supplies
Categories Not Supported
Auto Parts and Accessories Cell Phone and Accessories Motorcycles, ATV and Protective Gear Video Game Consoles
Books DVD Music Video Games
CD and Vinyl Kindle Accessories Software and Computer Games Videos VHS
Estimated Annual On-line Revenue *
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Estimated Annual On-line Revenue *
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Estimated Annual On-line Revenue *
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Estimated Annual On-line Revenue
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Number of Authenticated Products You Sell from authentication companies or official licensees listed above *
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Number of products you sell *
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Number of products you sell *
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Condition type of your products *
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Do you have UPC/EAN for your products ? *
UPC/EAN
Universal Product Code (UPC) is a 12-digit bar code used extensively for retail packaging in United States. Each UPC uniquely identifies the product, manufacturer, and its attributes; typically, the UPC is printed on a product label or packaging as a bar code. Some products require an EAN or UPC to create a listing. Sellers can obtain UPCs from the manufacturer. If your products do not have manufacturer UPCs and you need to buy them, you should go directly to the Uniform Code Council (UCC) Web site at http://www.gs1us.org
EAN is an equivalent of the UPC, used outside the U.S. The EAN is a 12- or 13-digit product identification code. You can use an EAN to identify your product in the catalog if you have a product that is manufactured outside the U.S.
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Number of products without UPCs/EANs: *
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Brand names without UPC/EANs: *
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I currently use the following (check all that apply)
Google Product Search Yahoo! Store Shopping.com Shopzilla
Amazon Webstore Shopify Volusion 3dcart
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Tell us about your website *
I have a website where customers can purchase my products online
I have a website where customers can see but not purchase my products
My products are not available on my website
I don't have a website
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Do you have Checkout by Amazon on your website? *
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What is your budget for this project? *
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Company & Contact Information
First name *
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Last name *
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Title
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Job Title
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Industry
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Company name *
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Company website *
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Company website
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Zip/Postal Code
Country *
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Telephone *
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Email *
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Comments and/or details: *
Describe the products you have to sell or enter your question.
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Comments and/or details:
Describe the products you have to sell or enter your question.
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