For nearly 20 years Eurostar has been bringing the UK and the continent closer than ever. With its high speed train journeys between city centres, it’s created a generation who think nothing of hopping from London to Paris or Brussels for a lunchtime meeting or a day of shopping.

Now Eurostar is bringing Europe to London 2012, delivering both the people and the personality to the heart of the action. And, in the collaborative spirit of the London 2012 Festival, it’s also presenting Traction, a festival like no other curated by globetrotting DJ Gilles Peterson.

On Saturday 14 July, Traction will pull together European acts on one stage in Granary Square, London’s newest public space. Curator Gilles Peterson has drawn inspiration from across the continent, choosing performers from every background for a series of unique cross-cultural collaborations. Confirmed acts already include German jazz techno ensemble Brandt Brauer Frick and firm French favourite Sébastien Tellier.

Get ahead of the pack for tickets at www.eurostartraction.com or find out more about Eurostar’s London 2012 sponsorship at www.eurostar.com/london2012