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Close-up: Children's publishers under pressure to adapt to kids' digital demands
Kids read in different ways today so publishers need to realign their portfolios.
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FT still generates 50% of revenue through advertising
FT, The Economist and The Guardian discuss subscription models.
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Close-up: John Lewis addresses the fragmentation issue
What impact will Specific Media’s Householding platform have?
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Latest Reviews
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First Impression: Poke Creative Day
How new physical businesses have been made possible by digital.
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Wednesday, 26 September 2012
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News
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Waitrose to launch first online TV hub Subscription
Supermarket joins Tesco and Sainsbury’s in major video play.
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Shazam: Ad service is fastest growing revenue source Subscription
Miles Lewis, VP advertising sales, Shazam
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Sky viewing panel grows to over 500,000 Sky homes Subscription
Panel to form basis of tailored ad platform Sky AdSmart, due for launch next year.
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Virgin Media: Poised to take advantage of shift from physical to digital movie rental market Subscription
Q&A: Aleks Habdank, digital entertainment product director, Virgin Media.
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Insight
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Close-Up: Shazam is most likely trigger to move second screen advertising mainstream Subscription
Shazam’s brand awareness will help drive wider adoption of second-screen.
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NMA Close-Up: Channel 4 leads by example in consumer data initiative Subscription
Brands should learn from Channel 4’s Viewer Promise campaign.
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Davies on TV: Arqiva's latest IPTV play raises more questions than it answers Video Subscription
Questions remain after Arqiva’s aquisition of Connect TV.
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Close-up: Supermarket chains poised to bridge gap between physical-digital movie services Subscription
Sainsbury’s, Tesco, and digital locker initative Ultraviolet.
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Reviews
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Site inspection: Channel 4 Paralympics Subscription
Owner: Channel 4; Agencies: Delta Tre and 13Strides.
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Site of the week: Battlefront Video Subscription
Owner: Channel 4 Education; Agency: Raw Television.
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First impressions: Sky Now TV Subscription
Sky’s internet TV service kicks off with a month-long free trial
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First impression: All3Media connected TV app Subscription
This week All3Media will become the first UK production company to launch its own-branded connected TV app monetised with micropayments. New media age took a look at the service ahead of its official rollout.
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