Nexus 7 sales could hit 8M by year's end, analyst says

Google could sell up to 8M Nexus 7 tablets by the end of 2012

Google could sell between six million and eight million of its $199 Nexus 7 tablets by year's end, according to a new estimate.

That's more than double the three million Google expected to sell by the end of 2012, after putting the device on sale in July and seeing the 16GB version sell-out briefly.

The estimate, based on projections using expected shipments of four million touch panels for the Nexus 7 in the third quarter 2012, was posted online at

Google didn't comment on the estimate and a spokesman said that Google hasn't published any sales numbers for the device. Tech-thoughts tabbed sales for the third quarter alone at 2.9 million.

By comparison, the $199 Kindle Fire, which went on sale last fall, has sold about 5 million, according to an average of estimates by several analyst firms.

The analysis, authored by Sameer Singh, founder of Tech-thoughts, pegged the time it takes Asus to produce and deliver a Nexus 7 at 2.5 weeks. He said that after Google saw strong initial demand, "Google and Asus may have roughly doubled their [sales] estimates and cranked up the production volume."

A Gartner Inc. spokeswoman estimated the Nexus 7 so far has sold 1 million to 1.5 million units in about five weeks, based on reports from suppliers. Carolina Milanesi said the Tech-thoughts estimate of 6 million to 8 million Nexus 7 sales by year's end is higher than Gartner is expecting, but she didn't elaborate.

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Tue 21/08/2012 - 07:44

Google could have easily sold more than double this number if they made it available in Asia / middle east market at the same price point. It's no more US and Europe for tablets/phones. The moment they realize and act, they can be the new apple (albeit bigger).

Any brand who can provide alternative to apple products in the emerging world will be clear winner. They need to stop marketing the same laptops under different brands and need to come-up with quality products.

I don't want to buy a Mac Pro, but after sifting through the stores, there is no way I can get a decent resolution screen in a laptop. I don't want to buy iphone, but samsung is not ready to make 3.5" phone with decent processor, screen and battery. I can't even get a 4:3 monitor for my computing needs.

Mass production is good, but it needs to be done after taking into account the requirements of the user. It 's the prerogative of the brand to decide what should be best for the user. You don't build a brand by providing cheap products, you build when the user know that the brand is always considering the best option for the user.

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