I viewed Google I/O, Jelly Bean (Android 4.1) and the first Nexus tablet as Google's last chance to deliver a knockout in the tablet space before the onslaught of Windows 8 and Windows RT devices later this year. While the show was undoubtedly a success, I don't know that the market for $499+ Android tablets has a life after Windows 8/RT hit. We should see Windows RT tablets at $499, and Ivy/Haswell based Windows 8 tablets will handle the higher price points.
It seems that Google also realized this as the Nexus 7, its first Nexus branded tablet, starts at just $199. There's a huge market for tablets as a primary computing device, and I believe Windows RT/8 offers something unique and compelling for that usage model. At the same time however, there's decent demand for a tablet to augment your existing computing world. It's a far more specific usage model but one that really demands a lower price point. Users are willing to spend a lot for something that does everything in your life, but for something that's more nice than necessity, price matters even more.
The Nexus 7 is aimed at the latter. It's a device for users who need ultra portability and tons of battery life for content consumption. While Apple has been quietly empowering the iPad to be a content creation device, and dockable Windows 8/RT tablets will attempt to replace your notebook, the Nexus 7 is a more traditional ARM based tablet by default.
I viewed Google I/O, Jelly Bean (Android 4.1) and the first Nexus tablet as Google's last chance to deliver a knockout in the tablet space before the onslaught of Windows 8 and Windows RT devices later this year. While the show was undoubtedly a success, I don't know that the market for $499+ Android tablets has a life after Windows 8/RT hit. We should see Windows RT tablets at $499, and Ivy/Haswell based Windows 8 tablets will handle the higher price points.
It seems that Google also realized this as the Nexus 7, its first Nexus branded tablet, starts at just $199. There's a huge market for tablets as a primary computing device, and I believe Windows RT/8 offers something unique and compelling for that usage model. At the same time however, there's decent demand for a tablet to augment your existing computing world. It's a far more specific usage model but one that really demands a lower price point. Users are willing to spend a lot for something that does everything in your life, but for something that's more nice than necessity, price matters even more.
The Nexus 7 is aimed at the latter. It's a device for users who need ultra portability and tons of battery life for content consumption. While Apple has been quietly empowering the iPad to be a content creation device, and dockable Windows 8/RT tablets will attempt to replace your notebook, the Nexus 7 is a more traditional ARM based tablet by default.
Today was an extremely busy day for Google, with the formal announcement of both Android 4.1 Jelly Bean, and two new members of the Nexus family – the Nexus 7 tablet, and Nexus Q streaming device. While I already wrote up impressions about the Nexus Q based on a media center demo, Android 4.1 and Nexus 7 require a closer look to fully appreciate. I got my hands on a loaner Nexus 7 and Galaxy Nexus with Android 4.1 and have been using and testing the devices all day (in addition to catching a session or two).
Read on for a mini review of both the Nexus 7 and Android 4.1 on a Galaxy Nexus.