With most of the attention from Apple's hardware refresh event centered around iOS 6 and the new Retina MacBook Pro, the updated 2012 edition of the regular MacBook Pro has flown a little bit under the radar. Basically, it’s just an Ivy Bridge-infused version of the venerable unibody MacBook Pro chassis that we’ve known and loved for the last few years. The details don’t bring any particularly earth-shattering revelations, with 13” retaining the dual-core processor and integrated graphics, while the 15” makes the switch from AMD to Nvidia’s new Kepler-based GT 650M dedicated graphics. Along with Ivy Bridge, the 2012 MBP line gets HD 4000 graphics and USB 3.0 across the board, plus a free update to Mountain Lion when it releases later this summer. Naturally, it doesn’t generate the same kind of excitement that the all-new, all-awesome Retina MacBook Pro does. But is a less headline-worthy computer necessarily a worse one?

Things are getting very blurry.

The MacBook Pro once stood for tons of power plus upgradability. Add a Retina Display and now it's just tons of power. It's a thicker, faster MacBook Air (with an awesome display). It's not bad, in fact it's quite amazing, but it confuses the general order of things.

The MacBook Air doesn't help in the clarity department. You can now order a MacBook Air with up to 8GB of RAM and a 512GB SSD, for the first time in MacBook Air history. Users who were once forced into Pro territory because of RAM and storage requirements can now happily live with an Air. And thanks to Turbo Boost, you do get similar performance in lightly threaded workloads.

Today the MacBook Air is even more affordable. The 11-inch model still starts at $999, but the 13-inch version is only $200 more. From the outside not a lot has changed, but that doesn't mean there's any less to talk about. Ivy Bridge, USB 3.0 and faster SSDs are all on the menu this year. Let's get to it.

Apple makes the bulk of its revenue from devices that don’t look like traditional personal computers. For the past couple of years I’ve been worried that it would wake up and decide the traditional Mac is a burden, and it should instead be in the business of strictly selling consumer devices. With its announcements two weeks ago in San Francisco, I can happily say that my fears haven’t come true. At least not yet.

It’s been a while since Apple did a really exciting MacBook Pro launch. Much to my surprise, even the move to Sandy Bridge, the first quad-core in a MacBook Pro, was done without even whispers of a press conference. Apple threw up the new products on its online store, shipped inventory to its retail outlets, updated the website and called it a day. Every iPhone and iPad announcement however was accompanied with much fanfare. The MacBook Pro seemed almost forgotten.

With its WWDC unveil however Apple took something that it had resigned to unexciting, dare I say uncool status, and made a huge deal about it. Two weeks ago Apple did the expected and offered relatively modest upgrades to all of its portable Macs, all while introducing something bold.

Apple calls it the MacBook Pro with Retina Display. You’ll see me refer to it as the next-gen MacBook Pro, Retina MacBook Pro, rMBP or some other permutation of these words.

After using it for the past two weeks I can honestly say it’s the best Mac Apple has ever built. And there’s a lot more to it than hardware.

Read on for our full review!