Tangerine orange identified as color of the year by Pantone

Orange will be showing up on more than Tennessee sweatshirts this year.

A vibrant shade, called tangerine tango, has been identified as the color of the year by Pantone, a global authority on color and provider of professional color standards to design industries.

Leatrice Eiseman, Pantone Color Institute's executive director, described the color as sophisticated, dramatic and seductive -- "an orange with a lot of depth to it."

"Reminiscent of the radiant shadings of a sunset, tangerine tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow to form a high-visibility, magnetic hue that emanates heat and energy," she said.

Continue reading on the Chattanooga Times Free Press.

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