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WIRED : Timeline

  • 1993: WIRED magazine launches. Wired.com launches in conjunction with the magazine.
  • 1998: Conde Nast buys WIRED.
  • 2001: Chris Anderson is named Editor-in-Chief.
  • 2005: Evan Hansen is named Editor-in-Chief of Wired.com.
  • 2006: Conde Nast buys Wired.com.
  • 2009: WIRED Italy and WIRED UK launch.
  • 2010: WIRED for iPad launches; 100,000 + downloads.

WIRED : Readers

  • Audience: 3.2 million
  • Total circulation: 800,810 (+33% over past 5 years)
  • Subscription: 695,196 (+32% over past 5 years)
  • Single-copy sales: 105, 614 (+38% over past 5 years)
  • 72% male, 28% female
  • 82% attended/graduated college
  • 78% employed; 49% professional/managerial; 14% top management
  • Median Age: 36
  • Median HHI: $87,973
  • Median Personal Income: $50,696
  • (Source: December 2010 ABC, MRI Fall 2010)

Wired.com : Readers

  • 11.6 million unique users/month
  • 44.5 million page views/month
  • 66% male, 34% female
  • 55% graduated college
  • Median Age: 39
  • Median HHI: $79,600
  • (Source: Omniture 2010 Average (Jan-Dec), @Plan Rel 4 2010)