PRESS: FACT SHEET
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WIRED : Timeline
- 1993: WIRED magazine launches. Wired.com launches in conjunction with the magazine.
- 1998: Conde Nast buys WIRED.
- 2001: Chris Anderson is named Editor-in-Chief.
- 2005: Evan Hansen is named Editor-in-Chief of Wired.com.
- 2006: Conde Nast buys Wired.com.
- 2009: WIRED Italy and WIRED UK launch.
- 2010: WIRED for iPad launches; 100,000 + downloads.
WIRED : Readers
- Audience: 3.2 million
- Total circulation: 800,810 (+33% over past 5 years)
- Subscription: 695,196 (+32% over past 5 years)
- Single-copy sales: 105, 614 (+38% over past 5 years)
- 72% male, 28% female
- 82% attended/graduated college
- 78% employed; 49% professional/managerial; 14% top management
- Median Age: 36
- Median HHI: $87,973
- Median Personal Income: $50,696
- (Source: December 2010 ABC, MRI Fall 2010)
Wired.com : Readers
- 11.6 million unique users/month
- 44.5 million page views/month
- 66% male, 34% female
- 55% graduated college
- Median Age: 39
- Median HHI: $79,600
- (Source: Omniture 2010 Average (Jan-Dec), @Plan Rel 4 2010)