 |
MRI
Spring 2012
Base:
Adults 18+
|
Audience
(000) |
%
Comp |
| |
Adults |
11,708 |
|
1.0% |
|
| |
Men |
7,173 |
|
0.5% |
|
| |
Women |
4,536 |
|
0.5% |
|
| |
|
|
|
|
|
| |
Age
18 to 24 |
2,984 |
|
0.1% |
|
| |
Age
25 to 34 |
3,055 |
|
0.2% |
|
| |
Age
35 to 44 |
2,448 |
|
0.2% |
|
| |
Age
45 to 54 |
1,890 |
|
0.2% |
|
| |
Age
55+ |
1,331 |
|
0.3% |
|
| |
|
|
|
|
|
| |
Age
18 to 24 |
6,040 |
|
0.3% |
|
| |
Age
18 to 49 |
9,556 |
|
0.6% |
|
| |
Age
25 to 49 |
6,572 |
|
0.5% |
|
| |
Age
25 to 54 |
7,393 |
|
0.5% |
|
| |
Age
21 |
10,316 |
|
0.9% |
|
| |
Median
Age |
34.4 |
|
45.9 |
|
| |
|
|
|
|
|
| |
HHI
$150,000+ |
1,506 |
|
0.1% |
|
| |
HHI
$100,000+ |
3,156 |
|
0.3% |
|
| |
HHI
$75,000+ |
5,709 |
|
0.4% |
|
| |
HHI
$60,000+ |
5,972 |
|
0.5% |
|
| |
HHI
$50,000+ |
6,887 |
|
0.6% |
|
| |
Median
HHI |
$61,403 |
|
$59,102 |
|
| |
|
|
|
|
|
| |
IEI
$100,000+ |
590 |
|
0.1% |
|
| |
IEI
$75,000+ |
1,172 |
|
0.1% |
|
| |
IEI
$60,000+ |
1,695 |
|
0.2% |
|
| |
IEI
$50,000+ |
2,507 |
|
0.2% |
|
| |
Median
IEI |
$35,016 |
|
$38,782 |
|
| |
|
|
|
|
|
| |
Employed |
8,426 |
|
0.6% |
|
| |
Professional/Managerial |
2,628 |
|
0.2% |
|
| |
|
|
|
|
|
| |
Any
College |
7,376 |
|
0.6% |
|
| |
Grad
College+ |
3,170 |
|
0.3% |
|
| |
Attending
College |
1,590 |
|
0.1% |
|
| |
|
|
|
|
|
| |
Single |
5,441 |
|
0.3% |
|
| |
Married |
4,499 |
|
0.5% |
|
| |
Any
Children in Household |
5,115 |
|
0.4% |
|
| |
|
|
|
|
|
| |
Own
Home |
6,406 |
|
0.7% |
|
| |
Median
Value of Home |
$211,842 |
|
$187,665 |
|
| |
|
|
|
|
|
| |
White |
8,650 |
|
0.8% |
|
| |
Black |
1,448 |
|
0.1% |
|
| |
Asian |
226 |
|
0.0% |
|
| |
Other |
1,436 |
|
0.1% |
|
| |
Spanish/Hispanic
Origin |
1,924 |
|
0.1% |
|
| |
|
|
|
|
|
| |
Metropolitan
CBSA |
10,526 |
|
0.8% |
|
| |
A/B
County |
9,160 |
|
0.7% |
|
| |
C/D
County |
2,548 |
|
0.3% |
|
| |
|
|
|
|
|
| |
Readers-Per-Copy |
7.99 |
|
|
|
| |
Circulation
(000) |
1,451 |
|
|
|
|
