Profile
Shares of Kevin Plank's Under Armour have been on a tear since bottoming out at approximately $12 per share in March 2009. With shares changing hands in the mid-eighty-dollar range as of February 2012, Under Armour's performance has finally propelled the upstart Nike challenger to billionaire status. Plank founded Under Armour in 1996 at age 23 after experiencing firsthand how a drenched cotton t-shirt could slow an athlete down as a member of the University of Maryland football team. After producing his first moisture-wicking prototype during his senior spring, Plank opened up shop in the basement of his grandmother's D.C. townhouse, financing the enterprise with the proceeds from a flower distribution business he ran in college and help from several credit cards. In the early days, Plank served both as Under Armour's CEO and the young company's entire sales force, selling his synthetic shirts to teams up and down the eastern seaboard out of his Ford Explorer. Things have come a long way since; Under Armour generated revenue of nearly $1.5 billion in 2011. [...] more