Erik Larsen

Back in 2006, Facebook was only a shadow of the company it would become, tech giant Yahoo was attempting to buy the social network for $1 billion -- and Dan Rosenweig was the man who got Zuckerberg's handshake on that offer. Rosenweig the Chief Operating Officer o...

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: Buzzdoes Quick Pitch: Buzzdoes rewards app users w...

In less than an hour, Mark Zuckerberg has jumped from number 29 to number 24 -- and then back to 29 -- on the list of wealthiest people in the world. Facebook set an opening share price of $38 on Thursday evening, which valued Zuckerberg's 503.6 million shares and...

Fresh off its first day on the Nasdaq, Facebook has acquired another company: Karma. An app for “in-the-moment gifting,” Karma lets you send everything from a bottle of wine to a fuzzy teddy bear to friends via SMS, email, and Facebook. The way Karma works is pret...

Ever wished that long, scrolling Facebook Timeline was somehow easier to manage -- like, say, a Pinterest board? Brand new Facebook app PinView displays items from your News Feed, Timeline, friends list and multimedia pages as small panels, just like social bookma...

Facebook, if nothing else, is on a social mission, wrote Mark Zuckerberg in a personal letter filed within the company's preliminary prospectus for Initial Public Offering. Zuckerberg's four-page message to potential investors provides a glimpse into what the 27-y...

Twitter has started rolling out its enhanced brand pages to more advertisers. The social networking site -- which announced in December that it would be introducing Facebook-style brand pages for companies to customize and highlight content -- has extended the pla...

Pictures can capture a moment, express a feeling or, with Project Unbreakable, help sexual abuse victims take control over the violence done to them. Project Unbreakable was created in October of 2011 by Grace Brown, a 19-year-old studying at New York's School of ...

Do you get tired of the same dozen or so friends commenting on your photos, links and videos? A new service aims to put your Facebook shares in front of a whole new audience, inviting comments and discussion from -- shock! -- people you might actually not know. Mi...

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. The number of Facebook applications can seem a little overwhelming at times. While Face...