Plenty of brands are interacting with fans on social media these days. But few are as adept at responding as the industry already known for speed: fas…
As brands focus efforts on keeping up with broadcasting trends across social platforms like Facebook, Twitter and Pinterest, many are neglecting a tri…
Credit cards can be a wonderful convenience or an albatross around your neck. Now, in the face of a government edict to stop pressuring unqualified pe…
Fox Searchlight Pictures is promoting its upcoming film Ruby Sparks with a Tumblr marketing campaign that asks fans to create their own posters for th…
What does it take to make a marketing hit? Sure, you can spend hundreds of thousands of dollars to coordinate a perfectly engineered and focus-group a…
At 3 p.m. ET (12 p.m. PT) tomorrow, July 12, streaming live exclusively on Mashable, The Marketing Zen Group founder Shama Kabani will be answering qu…
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