Has your love of Mashable‘s newest channel Watercooler turned into a full-blown addiction? You’re not alone, and you don’t need hel…
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Plenty of brands are interacting with fans on social media these days. But few are as adept at responding as the industry already known for speed: fas…
Kiefer Sutherland, a.k.a. 24‘s Jack Bauer, softens his image a bit with this new ad for Axe, which is a bit of a change for the brand as well.…
Facebook is plagued by fake spam accounts that are inflating the number of “Likes” for brand Pages, according to a BBC investigation.
To p…
Credit cards can be a wonderful convenience or an albatross around your neck. Now, in the face of a government edict to stop pressuring unqualified pe…
Boo, the five-year-old Internet phenomenon often described as the world’s cutest dog, is now the Official Pet Liaison for Virgin America Airli…
Fox Searchlight Pictures is promoting its upcoming film Ruby Sparks with a Tumblr marketing campaign that asks fans to create their own posters for th…
If it feels like you’re working more than you used to, take solace in the fact that you’re not alone. A new report found that 80% of Ameri…
Shama holds a masters degree in organizational communication from the University of Texas at Austin, and prides herself in being a constant learner.…
What does it take to make a marketing hit? Sure, you can spend hundreds of thousands of dollars to coordinate a perfectly engineered and focus-group a…
You can wear your love for Facebook on your chest, your wrist, your pet — and now, your eyelids.
French fashion house Yves St Laurent has unve…
Senior Product Manager at Desk.com (San Francisco, California)
Jobs Desk.com is a fast-paced startup inside Salesforce.com, which means you get the best of both worlds: small teams...
Allure‘s “Free Stuff” issue hits newsstands in New York and Los Angeles next Tuesday, and for the third year running readers will be…
When it comes to creating content for a company blog, “if you build it they will come” is not the right mantra. Smart social media promotion of y…
Internet personality Julie Klausner is on a mission to pet Bush’s Baked Beans four-legged mascot, Duke — and with the help of Twitter, it…
At 3 p.m. ET (12 p.m. PT) tomorrow, July 12, streaming live exclusively on Mashable, The Marketing Zen Group founder Shama Kabani will be answering qu…