Startups are companies set up to test business models developed around new ideas. Typically they have fewer than fifty employees. Startups are usually made up of developers and designers – people who write code and those who can design a consumer-friendly interface. To build their idea startups work with investors. Investors are drawn to startups because the cost is low and despite higher risk, can offer significantly higher returns if the idea becomes popular. Once funded, startups can grow quickly while maintaining low costs and limited labor.
