About the Adobe Online Marketing Suite Marketer of the Month

Jon Peters, CEO, AthenaOnline

Jon Peters is CEO of AthenaOnline, a company focused on leveraging technological innovation in the design and delivery of next-generation organizational learning and coaching applications. Athena realized that to create greater engagement within its customer base it needed to help them quickly find the most relevant information to meet their users’ needs. By leveraging a combination of Adobe's SiteSearch and Test&Target AthenaOnline ensures that users find relevant information quickly and that the content delivered is appropriate based on user profile information and past usage data. The ability to deliver information based both on explicit and implicit user needs has increased user engagement tremendously.

Read the AthenaOnline Case Study

Blandon Casenave VP of Digital Media Research at NBC Universal

Blandon Casenave is VP of Digital Media Research at NBC Universal. With Blandon's leadership and rest of the leadership team at NBC Universal, the company started to measure social media with very innovative strategies. For example, NBC Universal found that if a video viewer "liked" a video, the viewer consumed more than two times more videos. The company also realized that if a video viewer shared a video, he or she accessed almost three times the amount of digital video and online content. NBC Universal also discovered that when viewers commented on a video, their consumption increased by approximately seven fold.

Read the NBC Universal Case Study

See Blandon's contribution in the webinar

Jonathan Elliott head of web analytics at Unicredit

Jonathan Elliott is head of web analytics at Unicredit. Unicredit is driven by a customer-centric business model, and so are the websites that help the company deliver exceptional services to the individuals and companies it serves. The Adobe Digital Marketing Suite helps Unicredit make the right online marketing investments, better understand their customer, and deliver a consistent brand across the company's sites. With Adobe solutions, Unicredit has increased online acquisitions by 60%, reduced cost per lead by 43% and 19% in consecutive years, and achieved a 20% increase in leads by enhancing website stickiness.

Read the Unicredit Case Study

Nancy Koons web analyst at Vail Resort

Nancy Koons is a web analyst at Vail Resorts. With previous in-house analytics tools, Vail Resorts saw a variety of challenges in measuring and reporting success. The marketing team was bogged down by tedious manual processes, limited metrics, and slow-to-collect data streams. With the Adobe Digital Marketing Suite, Vail Resorts has reduced time and resources allocated to reporting by 90%, effectively measured the success of their revolutionary application "EpicMix," and increased season pass purchases made through social media by 200% this year.

Read the Vail Resorts Case Study

Bill Aicher Director of Web and Marketing
at Musicnotes.com

Bill Aicher is Director of Web and Marketing at Musicnotes.com. Musicnotes.com wanted to make it easier for customers to find the music they want and streamline the purchase process—making buying sheet music as quick and effortless an experience as possible. To help achieve that goal, Musicnotes deployed the Adobe Online Marketing Suite to enhance site navigation, providing customers with quick, easy access to the exact music arrangements they want. With Adobe solutions, Musicnotes has boosted website traffic, achieved 5% lift in a single individual conversion test and 4% lift in RPV with optimized content and functionality.

Read the MusicNotes.com case study

See Bill's contribution in the webinar

Scott Cohn director of merchandising and sales
at BakersShoes.com

Scott Cohn is the director of merchandising and sales at BakersShoes.com. Bakers Shoes has created a deep partnership with Adobe to achieve marketing success. The company relies heavily on the Adobe Online Marketing Suite including the following components: Adobe SiteCatalyst, Adobe Recommendations, Adobe DataWarehouse, and Adobe Consulting. With the Adobe solutions, Bakers Shoes has improved revenue per visit by 7%, increased average order value by 40% for customers who select recommended products and increased click-through rates by 60% with optimized recommendations.

Read the Bakers Shoes success story

See Scott’s contribution in the webinar

Stephen Favrot director of online marketing at HP Snapfish

Stephen Favrot is the director of online marketing at HP Snapfish. Stephen and the HP Snapfish team leverage many components of the Adobe Online Marketing Suite to help improve search engine marketing, and increase conversion rates by providing more relevant content to specific clusters of customers. With the Adobe solutions, HP Snapfish has exceeded SEM revenue goals by more than 33%, lowered costs, and increased traffic by 37%

Read the HP Snapfish success story

Jonathan Tesser, manager of audience analytics at
New York Media

Jonathan Tesser is the manager of audience analytics at New York Media. Jonathan and the New York Media team use many Adobe solutions to help drive content consumption, target high-value visitors, motivate repeat visits, and to support its online presence across multiple sites and blogs. With the Adobe solutions, New York Media has doubled traffic to the Vulture entertainment blog, reduced bounce rates for Vulture by 56%, achieved three million unique users, reduced reporting times by up to 98%, and enhanced marketing decision making.

Read the New York Media success story

Beau Kemeys, manager of web analytics & optimization at Under Armour

Beau Kemeys is the manager of web analytics & optimization at Under Armour. Beau and the Under Armour team leverage Adobe solutions to help them measure and optimize their online initiatives, gain visibility into customer behaviors and to create a consistent online and offline shopping experience. Leveraging the Adobe Online Marketing Suite, Under Armour has achieved a 300% lift in conversion by re-engaging customers who abandoned a sale and unified online and offline engagement metrics for a comprehensive online marketing strategy.

Read the Under Armour success story

See Beau’s contribution in the webinar

Jimmy Dunn, online marketing manager for Doba

Jimmy Dunn is the online marketing manager for Doba, a product sourcing and drop shipping company. Jimmy and the Doba team leverage Adobe solutions to generate more leads and to improve and personalize the customer experience on its website. With Adobe solutions, Doba has boosted revenues by 8% across all channels, increased leads 15% to 20%, decreased cost per lead by up to 20% and generated a significant ROI from A/B testing.

Read the Doba success story

See Jimmy’s contribution in the webinar

Justin Ramers, Director of social media at Active Network

Justin Ramers is the director of social media at Active Network. Justin and the Active Network team leverage Adobe solutions to help them increase and measure their social media audience, drive incremental website visitors from social referrals, and increase incremental conversions. Utilizing the Adobe Online Marketing Suite, Active Network increased its Facebook audience 284% in a single year and established that 18.4% of its website traffic growth in 2010 came directly from social media.

See Justin’s contribution in the social media success webinar

Bowen Payson, Manager of online and digital marketing for Virgin America

Bowen Payson is the manager of online and digital marketing for Virgin America. Bowen and team use Adobe solutions to gain critical insight into consumer interactions with the company’s website and social media campaigns. With Adobe solutions, Virgin America has improved revenue rates by 21%, improved conversion rates by 5.5%, and gained better insight into customer engagement with online and social media content.

Read the Virgin America Success Story

Sandy Martin, Sr. Manager of marketing for Dollar Thrifty

Sandy Martin is the senior manager of marketing for Dollar Thrifty Automotive Group (DTAG). In this role, Sandy manages the online marketing, loyalty programs, and marketing strategies (including customer contact strategy) of DTAG. Sandy and her team are heavy users of the Adobe Online Marketing Suite and focus on using data to make business decisions. Adobe is a great partner with Sandy in her quest to measure and optimize every online and offline interaction. With the Adobe solutions that DTAG uses (Adobe SiteCatalyst, Adobe Genesis, Adobe Insight, Adobe Test&Target;, and Adobe SearchCenter +), DTAG has seen significant results including the following: significant growth in the email program, improved conversion (1.5%) and efficiency on our websites, saving +$300,000 per year on custom reporting, achieving a 43% higher response rate on targeted content, and measurable customer engagement.

Read the Dollar Thrifty Automotive Success Story

See Sandy's review of Dollar Thrifty's success in the webinar:
Does your marketing cross multiple channels

Brandon Proctor, VP of Marketing for Build.com

Brandon Proctor is the vice president of marketing for Build.com, the third-largest online retailer of home improvement products. Brandon's organization wanted to attract more customers to its website and provide a more relevant customer experiences to website visitors. To solve the company's problems and achieve company objectives, Build.com widely adopted the Adobe Online Marketing Suite and now leverages the following Adobe solutions: Adobe SiteCatalyst, Adobe SearchCenter +, Adobe Recommendations, Adobe Genesis, Adobe Discover, Adobe Test&Target;, and Adobe Data Warehouse. The company has seen significant results with many different pieces of the Suite including a 33 percent increase in revenue per visitor and a 38 percent increase in average order value to name a few of the results.

Read the Build.com Success Story

See Brandon's contribution in the webinar:
Moving from data paralysis to actionable analysis

Jeremy Dalnes, VP of Marketing for Zeo

Jeremy Dalnes is the vice president of marketing for Zeo, the company that sells the Zeo Personal Sleep Coach, which measures sleep quantity and quality and helps find proven ways to rest better. Jeremy's organization needed actionable data to help shape its business and marketing strategies. Jeremy and his team implemented Adobe SiteCatalyst, SearchCenter and Test&Target;, all powered by Omniture, and saw a 1,500 percent increase in revenue and a more than 4,000 percent return on ad spend.

Read Zeo's success story

See Jeremy's contribution in the webinar:
Five Analytics Best Practices that Drive Online Growth

Jonathon Vandergrift, ecommerce manager for Timex

Jonathon Vandergrift is the ecommerce manager at Timex, one of the leading watch companies in the world. Timex wanted to find ways to increase traffic to its website and keep consumers engaged on the site for longer periods of time, with the ultimate goals of decreasing abandonment and increasing conversions. With that focus, Timex adopted Omniture to achieve its online initiatives. Using Omniture products, Timex was able to realize a 500 percent return on ad spend; cross- and up-sell opportunities helped Timex increase conversion rates by 35 percent and average order value online jumped by as much as $5 per order; Timex also reduced its CPC on paid search sites by 18 percent, while increasing overall traffic by 25 percent.

Read the Timex success story here

See Jonathon review Timex's success in the webinar:
Improve Your Search Marketing IQ