Social media are terrific innovations that add great value to our lives. But they also serve as a daily diary of our thoughts and connections with each other. We tend to think of them as virtual, but they are very real.
How important is it to control your brand's message online? Just look at McDonald's in Canada's "Our Foods. Your Questions" website, which pulled back the curtain to address one customer's question about why their food looks so good in ads, and not so good in real life.
By leveraging social learning, companies are empowering their employees to share their best practices and best ideas with each other, using tools like their own computer video system.
Remember that technology is neither good nor evil. It's just a tool. Technology could give you cancer or it could cure your cancer. So don't blame the technology. The real issue is how humans decide to use the technology.
Co-founded last year by social media entrepreneur Eric Goldstein (who sold clipmarks.com to Forbes in 2007 and amplify.com to Clipboard in 2011), SportsYapper aims to be the primary social network for sports fans to share quips and opinions with one another around their favorite teams.
You now know more than some of the 12,000 plus lobbyists walking through the corridors of power on Capitol Hill. Use it to promote your passion -- whatever that passion might be.
When I think about the fact that today's teens are the first generation to go through their entire lives with social networking sites at their fingertips, I can't help but question the impact of it all.
I'm often asked how to create big brand equity. My best answer is "give it away."
If I've learned anything in the past few months, I have learned that sometimes it is crucial that you replace a few hours a day where you would be (mini)feeding yourself with everyone else's junk and sit with that hunger inside you.
My experience is that too many of us under-value, or fail to recognize, our true worth. We do not take good enough care of ourselves, or we sell ourselves short when it comes to being true to ourselves and going for what we really want in our heart of hearts.
What's the one thing all organizations have in common? They must identify new ways to grow revenue and expand their business to stay competitive.
Some influential bloggers are reporting that Twitter will soon change the name of its popular retweet feature to 'They Were All Wrong About You.' This rumor has yet to be substantiated. Or favorited, for that matter.
Facebook gave me a unique opportunity: the chance to say 'thank you' to a man who made a difference in my life.
What Fidel Castro says has been engaging some and enraging others since before the creation of the computer or the fax machine. Despite even more pressing high-tech business, it is no surprise that this development made news.
For the young and able-bodied, online networking is an invaluable tool of commerce, social life and entertainment. For those whose social circles have diminished because of age, illness or limited mobility, social networking can be a bridge out of isolation and depression.
Technology will set you free to express the real you -- until you realize that reality places you in the inbox on your smartphone just like everyone else. No worries, its outsmarted most of us.