Apple uses Olympics to turn its geniuses into new Justin Longs
You've missed Justin Long, haven't you?
He was young and cute and clever. Yes, in the days Apple was too.
But he went off with Drew Barrymore and made movies and Apple decided that poking Microsoft in its ads was just not fun any more.
Now, though, there's a new Long game. For during the Olympics opening ceremony Apple ran three ads that featured a boy genius.
Yes, here was a young man who represented those non-pot-smoking, never-looked-at-the-naked-photos-of-your-lover, always-on-time boys who work in the Genius Bar.
In one ad, we see that these boys are so committed … Read more