Google vs Microsoft: a case study in how you win and lose manufacturers’ love
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The Microsoft Surface, designed and made by Microsoft. |
The search giant finally unveiled the Google Nexus 7 tablet - the product of a four-month collaboration with Asus. On the back, the slate has both the Nexus branding and Asus’s name engraved on the rubbery back coating.
What point are we trying to drive home here? There was one company Google spent $12.5 billion on and it didn’t get Google’s largest tablet project. That company as you’ve already guessed by now is Motorola. One thing became glaringly clear - at least for the time being - Moto is not getting the red carpet treatment from Google.
“At first I think our partners weren’t sure whether we really meant what we said about not giving Motorola preferential treatment. But they’ve seen us do another Nexus smartphone with Samsung and the Nexus 7 tablet with Asus, so I think they see that Motorola is not getting preferential treatment. It’s all about the ecosystem,” director of Android partner engineering Patrick Brady, said in an interview for CNET recently.
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Google picked Asus, not its own Motorola, for the Nexus 7 tablet. |
Software and hardware innovation came a long way in the last couple of days, and we now find it hard to judge who wins the mobile OS battle after all the news we heard, but it seems clear that Google is now winning the battle for manufacturers’ love.
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56 Comments
6. nak1017 posted on 5 1
Even people at Microsoft are surprised about that move... honestly, someone needs to fire Ballmer.
24. haseebzahid posted on 3 4
win for android only for OEMs users may have totally different point of view Goolge tablet in my opinion is a toy and it is priced exactly what a toy should be MS made a pro device
3. fsnas posted on 3 9
I really don't care about the OEM "feelings" !!
the only things that matter are quality and performance. And while the OEM couldn't provide a great product like the Surface then the hell with them, they're holding MS back.
4. remixfa posted on 11 2
" Moto is not getting the red carpet treatment from Google. "
honestly though, what have they done to DESERVE the red carpet treatment other than being bought? Asus deserved to get it. Look what theyve done with the transformer. All that power and tons of options without a massive price tag. Samsung is fighting a "premium" battle with apple in the tablet space, and other than Asus, everyone else has pretty much flopped, including Moto. The moto tablets are good, but they are not better than Asus tablets.
9. Jericho posted on 8 12
Haha.......typical remix always dragging samsung into every discussion. Dude grow up.
41. remixfa posted on 1 2
you should take your own advice. I was making a point. Name the biggest android manufacturers not counting the Kindle. Asus and Samsung. Everyone else is marginal.
If you had reading comprehension maybe you would have understood that before commenting.
15. Victor.H posted on 6 4
Well, on the other hand, Motorola didn't do much to deserve to be acquired for that much money. And I mean the hardware division, not patents.
39. Sangeet posted on 4 0
@Jericho Shut up..!!
I am sure that you can't even write a decent Article however hard you try.
Writing post is not an easier task so please atleast don't insult the writers cuz you are not even half what they are
48. SleepingOz posted on 4 0
The only loser here is you, dude.
Just saying. =]
35. taz89 posted on 2 1
12.5 billion for 20,000+ patents(including patents waiting to be approved) is not much when you compare it to 5 billion for the 6000 nortel patents they were bidding for...everyone knows google just wanted motorolas patents and the hardware division just was a bonus
40. remixfa posted on 3 1
Vic,
for what they acquired everything for, they were really paying standard trading price for the patents. Google got Motorola the company as a bonus of sorts.. the company itself was completely free when you look at the cost per patent they paid. That doesnt say much for the health of the company. Im sure el goog will turn it around though, if they are playing "favorites" or not.
22. McLTE posted on 3 0
What did Moto do?
Well.. with the Droid 1, I think Moto helped Google put the Android OS on the map. HTC and T-mobile got things started, but the Droid1 really helped it explode.
Could Google have done it with another manufacturer? Maybe.. but it was the Droid1 that did it first.
I'm not saying it buys them preferential treatment.. and I really like that Google is not handing Moto the next Nexus phones. I would however love to see what Moto would come up with for a Nexus phone with a massive battery.. that would definitely be worth a look!
42. remixfa posted on 3 0
every year the handset makers submit their best "product" to google to become that year's nexus. Its supposed to be a fair blind competition where they send all the phones in to goog and goog picks the best one to become the Nexus for a year. If moto hasnt become a nexus yet, then moto hasnt submitted the best handset to Goog. It would be neat to see some fresh design language ( HTC's Nexus 1 was much different than other sets of the time, while Samsung uses top notch hardware but rehashes familiar designs)
14. PAPINYC posted on 4 1
That statement was taken out of context, Microsoft is not 'The Evil Empire' and Steve Jobs had no reason to loathe Bill Gates and accuse him of running an 'Evil Empire'. Microsoft has worked arduously over the last twenty years (or so) to deliver efficient and productive platforms and products. Unfortunately, because their upper echalon of Management seem to be out of touch with the consumer and marketplace, mainly because the Sun's rays seem to refract light and energy differently on their bald heads (but, iDigress), many of those products have been absolute failures. Trust me, so too, a failure will be these tablets. Don't get me wrong; I want Microsoft to win, they are 'The Good Empire' but, they are just as out-of-touch in 2012 as they were in 2007. As with everything 'tech', time will tell and the true 'Evil EmpiRe' will diE in vAlhAlA.
