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Google officially reveals $199 7" quad-core Nexus 7 tablet with Android 4.1

If you want something done right, you've got to do it yourself.

Google unveiled its own Nexus tablet, the Nexus 7, at the Google I/O conference Wednesday in San Francisco. The 7-inch tablet running Android 4.1 Jelly Bean will have a 1.3GHz quad-core Tegra 3 processor as well as a 1280x800 IPS display with a 178-degree viewing angle.

The tablet, which Google says is "built specifically for Google Play," will have a 1.2-megapixel camera, 1GB of RAM, and a 4235mAh battery that will get it 8 hours of battery life "during active use" or 9 hours of video playback. The tablet weighs 340 grams, just shy of 12 ounces, and is 10.45mm thick (2.6 ounces lighter and just under a millimeter thinner than the Kindle Fire). Both 8GB and 16GB configurations will be available. Bluetooth, WiFi, and NFC all come standard, and there is no version of the tablet that can connect to a cell network.

When Google showed the device, it made special note of the fact that the user's content collection is front and center, much like on the Kindle Fire. When demonstrating the magazine viewing experience, a Google employee was able to swipe through a pile of magazines, and a "view text" link would reflow a visible article into a formation that is "optimized for reading." The tablet will also have a "new recommendation engine" for content that will show users content tailored to their tastes.

As for apps, the Nexus 7 will ship with Google's Android version of Chrome as the standard browser. The Maps app has been beefed up to allow Street-View-like capability inside buildings, with the gyroscope detecting the direction of view. Maps can now be downloaded for offline viewing. Google also touted the capabilities of the Nexus 7 as a gaming device, showing off the quad-core processor's 3D graphics prowess with a game called Horn.

The Nexus tablet hits the same $199 price point as the moderately successful Kindle Fire. Buyers will receive $25 of credit in the Google Play store "for a limited time," according to the product page, and the device will ship in July.

Google's manufacturing partner for the Nexus 7 is Asus, which showed off a $249 quad-core Tegra 3 tablet at CES this past January.

 

Reader Comments

  1. Ahhh, Nexus 7 - "More human than human". Where's the basic pleasure model?
    1569 posts | registered
  2. Battery life isn't long enough for a trans-continental. DOA for me.
    60074 posts | registered
  3. I just want to know if the dang thing has a micro sd slot - 8 or 16GB is too small.
    3068 posts | registered
  4. So, where are these devices going to be sold? Google better work on a distribution strategy and fast...
    228 posts | registered
  5. I expected to see a zorg picture given the "if you want something done right, do it yourself". FOR SHAME.

    Just kidding!
    310 posts | registered
  6. Man, gauntlets are being thrown left and right, battle lines are being drawn, and OEMs are being called out. Are any OEMs capable of stepping up to the plate?

    Looks like 2013 is gonna be an interesting year in the tablet space.
    1253 posts | registered
  7. Recognizing the iPad market is lost to Android forever, Google launches a last-ditch attempt to stave off the Kindle Fire.
    1045 posts | registered
  8. She's hanging out with that sad/creepy doll maker. . . I'm more worried about Rutger Hauer, particularly if he gets a shotgun.
    350 posts | registered
  9. Semi On wrote:
    Battery life isn't long enough for a trans-continental. DOA for me.


    What pray tell, would last that long anyhow???
    3068 posts | registered
  10. Tired of Android tablets named after sizes. The Nexus 7, the Galaxy Tab 10.1, Dell Streak 5, etc.
    589 posts | registered
  11. Soooooo, anybody interested in a Kindle Fire?
    3614 posts | registered
  12. sprockkets wrote:
    Semi On wrote:
    Battery life isn't long enough for a trans-continental. DOA for me.


    What pray tell, would last that long anyhow???


    You're kidding right? In my experience iPads get a solid 10 hours. That said, the supposed 7-8 hours of the Google replicant would be enough for East Coast-London transatlantic.
    467 posts | registered
  13. sprockkets wrote:
    I just want to know if the dang thing has a micro sd slot - 8 or 16GB is too small.


    Word. And is it rootable, being there's no phone companies/OEMs to insist on lock in?

    Last edited by uninventiveheart on Wed Jun 27, 2012 11:36 am

    589 posts | registered
  14. Needs a bigger bezel.
    11 posts | registered
  15. Semi On wrote:
    Battery life isn't long enough for a trans-continental. DOA for me.


    Battery life isn't long enough for a trip to Mars. DOA for me.

    (And, yes, the market is predominantly made up of Martian travelers.)
    242 posts | registered
  16. uninventiveheart wrote:
    Tired of Android tablets named after sizes. The Nexus 7, the Galaxy Tab 10.1, Dell Streak 5, etc.

    What about transformer or transformer prime?

    Uninformed customers get totally lost in the Android tablet market due to competing hardware makers' naming convention. Android tablet has been dead to me. I am a bit intrigued with this product, but what does it mean? I hate to use F word, but fragmentation in Android market doesn't help some of wonderful hardware.
    1064 posts | registered
  17. Semi On wrote:
    Battery life isn't long enough for a trans-continental. DOA for me.


    That's a pretty high standard to meet. Not sure if the ipad does, but in one of my flights to hawaii I could not charge my older ipod off of their provided USB power port, my android phones would be able to. So battery life is irrelevant when you don't need it.

    Last edited by Chris R. on Wed Jun 27, 2012 11:40 am

    303 posts | registered
  18. byrningman wrote:
    sprockkets wrote:
    Semi On wrote:
    Battery life isn't long enough for a trans-continental. DOA for me.


    What pray tell, would last that long anyhow???


    You're kidding right? In my experience iPads get a solid 10 hours. That said, the supposed 7-8 hours of the Google replicant would be enough for East Coast-London transatlantic.


    I think he's referring to the fact that why would you use a tablet that long in a single stretch? 5 hours on battery is fine for west-east coast flight, considering in-air snacks, changeovers, and the occasional nap, NTM maybe you'll get bored using it without the internet.
    589 posts | registered
  19. Can see myself getting one since it hits my sweet spot for power, flexibility and price. No SD slot will be a very sore point... But since it's a Google device I can expect it to have a a long useful life in a variety of different roles due to official and unofficial support.
    2218 posts | registered
  20. I really am excited to see a more affordable tablet option come along as someone who makes digital comics, but I greatly prefer the 10" screen size. Also until all these people start addressing storage issues this is all just going to continue to seem like a loss-leader designed to funnel business to their portals (play, itunes, kindle app, etc.)
    163 posts | registered
  21. 200 Bucks is nice, I think 7" are a bit too small but...

    Honestly I had an iPad for a while and I did love the thing, but I mostly used it for a quick email/internet check, using some apps like dictionaries etc. This would be just as good for that usecase with a much more compelling price point. If you do not have a Laptop the iPad would be much better I suppose but if all you want is a very convenient device for the quick web check than this provides the same for 40% of the price. I would assume that they take away a significant amount of lower-end iPad customers.

    And I would assume that this thing can really hurt the Kindle, you can get most of the content of Amazon on this as well and you do not get the mutilated Android version of Amazon.
    3996 posts | registered
  22. Semi On wrote:
    Battery life isn't long enough for a trans-continental. DOA for me.


    Oh my - really? You watch 8+ hours of video every time on your daily transcontinental jaunts?
    1020 posts | registered
  23. This is strange to me; I would've expected a device from Google more akin to the Transformer -- sort of the Android answer to the Microsoft Surface. Something that ties strongly into GoogleDocs, and Google's more professional services (but then, I guess that's what ChromeOS is for).

    Instead we get Google's answer to the Fire. Which is interesting, I guess, but hardly essential. Amazon's success with the Fire only helps the ecosystem, why attempt to bifurcate that?

    Between this and the Media Sphere Of Doom™, I'm not sure what Google is thinking.

    Last edited by cateye on Wed Jun 27, 2012 11:44 am

    4167 posts | registered
  24. This seems like unbelievably good hardware for the price. IPS screen even? What's the catch?
    19 posts | registered
  25. Man, they can't be making a penny on these things.

    Interesting battle heating up, at least between Google and Amazon. I do wonder if Apple will join the seven inch market as has been rumored.
    1944 posts | registered
  26. Yay Motorola!

    Oh wait-
    7704 posts | registered
  27. This is a shot across the bow of the Kindle Fire - which $200 waste currently sits uncharge in a box somewhere. The battery life really is key here. The Fire was lucky if it got 3-4 hours on video, it seemed I was *always* charging that damned thing - even when just reading books. Now if Amazon would just release an Android version of their video player I could get a Nexus and give the Fire to my kids and let them not charge it.
    1020 posts | registered
  28. I am from Canada and I was excited to hear that the Nexus 7 would be available in Canada on launch, however, when I attempt to go into the Devices section of the Google Play store, I still get the message that it's not available in my country.

    Argh. Come on Google. Show some love to us Canucks!

    As a side note, patience is not my strong suit.

    UPDATE: AHA! It's up. Cart is a bit buggy, but I don't blame it. It's probably getting bombarded.

    Last edited by FlareHeart on Wed Jun 27, 2012 11:53 am

    25 posts | registered
  29. So is this any better than a Kindle? Instead of Google going after the low end market, why not create a good 10in tablet to go after Apple? Apple sells their tablets with a very wide profit margin. Google could sell theirs at cost, or with a slight loss, like Amazon.

    Disappointing. With this tablet market, it's go big or go home.
    25 posts | registered
  30. Geral wrote:
    So is this any better than a Kindle? Instead of Google going after the low end market, why not create a good 10in tablet to go after Apple? Apple sells their tablets with a very wide profit margin. Google could sell theirs at cost, or with a slight loss, like Amazon.

    Disappointing. With this tablet market, it's go big or go home.


    Other than screen size being less than 10" these are not low-end specs.
    163 posts | registered
  31. PseudonymAnon wrote:
    uninventiveheart wrote:
    Tired of Android tablets named after sizes. The Nexus 7, the Galaxy Tab 10.1, Dell Streak 5, etc.

    What about transformer or transformer prime?

    Uninformed customers get totally lost in the Android tablet market due to competing hardware makers' naming convention. Android tablet has been dead to me. I am a bit intrigued with this product, but what does it mean? I hate to use F word, but fragmentation in Android market doesn't help some of wonderful hardware.


    What about them? Android tablets do exist with names, I know. I said I'm tired of models referring to their size. (If you're just alluding to me just STFU, that's fine. I said my piece.)

    Uninformed customers get lost in the Android tablet market because there's little differentiation. What does an brand new Android 4.1 tablet that's 7 inches big do that the Motorola Xoom doesn't? Voice typing? Chinese algebra? Spline reticulation?

    iPad and Android differentiation is easy to make. The selling points between an Acer Iconia and a ASUS Transformer Prime is less important to the mainstream public if they don't care what the differences are in the first place (this one has 4.0, the other has a dual core processor). This might have a shot for two reasons: the price, and the fact that Amazon hasn't locked down the UI.

    Last edited by uninventiveheart on Wed Jun 27, 2012 11:55 am

    589 posts | registered
  32. I would also love to know if this has a SD card slot or not. 16GB is pretty puny for any kind of video device unless you're sitting at home and streaming.
    90 posts | registered
  33. Why oh why no SD/microSD slot? (Edit: Engadget reported no SD slot.)

    Normally the only reason is easy money for the company ("charges $100 more for 16GB that costs me $10 BOM") but they're not even selling any model with more than 16GB ...

    It is so close to "done right" otherwise.

    Last edited by ssiu on Wed Jun 27, 2012 12:00 pm

    242 posts | registered
  34. All I can say is that it looks like I'm about to buy my first tablet. The size is big enough to be useful and small enough to be truly portable. Screen resolution at 1280x800 is high enough for crisp text, and an IPS panel can't hurt on view angles.

    I expect that tablets will see hardware continue to get better with prices continuing to fall. Popular perception has been that the tablet war is over and the iPad won. I think that perception is wrong. This segment is still in its infancy. The tablet war isn't over. It's just beginning.
    29 posts | registered
  35. Damn...at $199 I might just pick one up even though I already have an iPad 2. Worst case scenario it replaces my girlfriend's Nook Color as her reader/budget tablet. Best case scenario I find uses for it where the iPad falls short. I think they saw the Kindle Fire as the market where they could make the biggest difference. iOS has such a head start and unified environment that it will always be hard to compete in terms of "most available third party applications" but at $500-800 the iPads are filling the "not-quite-laptop" market in the way netbooks tried to. The "more-than-reader" market at a third the price is arguably a different one where a Kindle Fire or Nexus 7 can really fill a demand that is not currently being met by many devices.
    831 posts | registered
  36. Quote:
    So is this any better than a Kindle? Instead of Google going after the low end market, why not create a good 10in tablet to go after Apple?


    yeah because all those 500$ Android tablets that tried to go head to head with the iPad were such resounding successes. Android just cannot yet compete on the high-end. Apple has a big headstart in the software, hardware, manufacturing etc. Just pushing in the same hardware components as the iPad doesn't make it a more compelling device.

    On the other hand I am pretty sure that a lot of people will choose a good 200$ tablet over a great 500$ one. Sounds like a good approach to me.

    Quote:
    Apple sells their tablets with a very wide profit margin. Google could sell theirs at cost, or with a slight loss, like Amazon.


    yeah but Apple has economies of scale like no other company so their profit margin will always be a bit bigger. And Amazon can sell at a loss because they lock you into the Amazon marketplace and want to make money with you buying content. And while Google has some content it is definitely not on par with Amazon. You would still have Prime on it but its not google who makes the money.

    Selling a device at a loss without the corresponding razor blade model is simply idiotic.
    3996 posts | registered
  37. No rear camera? Why not? I don't think I'd want an android device without at least a 5mp camera on the back.
    1 post | registered
  38. My Nook Tablet is going up on craigslist this weekend. I want one of these very badly, if only for Jelly Bean.
    406 posts | registered
  39. JPan wrote:
    Quote:
    So is this any better than a Kindle? Instead of Google going after the low end market, why not create a good 10in tablet to go after Apple?


    yeah because all those 500$ Android tablets that tried to go head to head with the iPad were such resounding successes. Android just cannot yet compete on the high-end. Apple has a big headstart in the software, hardware, manufacturing etc. Just pushing in the same hardware components as the iPad doesn't make it a more compelling device.

    On the other hand I am pretty sure that a lot of people will choose a good 200$ tablet over a great 500$ one. Sounds like a good approach to me.

    Quote:
    Apple sells their tablets with a very wide profit margin. Google could sell theirs at cost, or with a slight loss, like Amazon.


    yeah but Apple has economies of scale like no other company so their profit margin will always be a bit bigger. And Amazon can sell at a loss because they lock you into the Amazon marketplace and want to make money with you buying content. And while Google has some content it is definitely not on par with Amazon. You would still have Prime on it but its not google who makes the money.

    Selling a device at a loss without the corresponding razor blade model is simply idiotic.


    Pretty sure Google is selling this at a loss: ASUS is getting their cut of the price or they wouldn't make it at all. Unlike Amazon, I don't think they care to do anything than break even on it being that any app sales is boosting their profit. Lowering the cost of entry into tablet computing seems to be more important to Android having any kind of chance at being profitable than beating the iPad at what it does or how it does it. Apple is good, but this is easily attainable.
    589 posts | registered
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