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... Joe Belfiore ... of ... so choked up ... Joe Choate has worked on tell tell them some projects to work on a lecture ... alas too ... a less to ... among the ... list of highlights of my career ... I've said that my croissant a long time I worked on early versions of Windows NT ... Windows ninety five Windows XP ... I've brand media Center team for a while ... I worked on Xun and now Windows Phone ... OK ... and so show ... your special day really is user experience user interface time things ... on ... your ... bring out Windows Phone ... almost four years after Steve Jobs first ... held up the Ifo now when the for sale but at least twenty ... announce its existence and a couple years after the Android phones went on sale ... prelate is ... um ... well ... what what's the ... will we get what's the reason you're so way we've certainly been doing thoughts for a long time as you know at times I do think that ... as you describe Steve Jobs holding up the I phone that a lot changed the phone industry with the Ifo ... and Apple's approach to doing really nice ... integration of hardware and software ... their focus on web browsing ... he's touching a really innovative way certainly was a big change ... on ... and ... we have tried to ... take advantage of ... what we've seen them do in the market were seen and heard in the market come out with a product that were Spawns ... as a different look and feel ... a put some problems differently and we think it's going to give users a really nice expects ... admittedly ... we've been doing this for a long time ... but now we think we have a product it's right up there with this tax I am ... it's right up there with those guys um ... wouldn't that be pretty but it didn't have ... I want to talk about the product with me what they think it's right up there with them when you don't have ... a bunch of things that they have don't have multitasking have ... caught the Malat I I do think you know if you look at the funds they say look at the ... smartphones that people are buying in prevalence are considering buying a wide range the I phone him for two ... so is the Blackberry so is the Palm ... and across these devices ... the the ... the types of people in the needs and desires of people are pretty widely Barry ... on ... it and he commented last night that he thinks the answer is that good operating system for tech enthusiastic think that's right ... um I think what we've tried to do is build ... software experience they can appeal to ... a very broad ... range of users ... with needs that might not be ... as extreme as those taken to resist isn't so if you look at ... the common tasks that people are really doing what's hard ... to type on ... their texting during social networking making phone calls are doing email browse the Web ... they wanna play some games that likes to smoke media ... I think we're very good at the Spanx and I think that ... we spend our time and energy trying to ... improve the how will ... the way that those things get done in smartphones that are easy to learn ... they're very reliable pickup in demand and ... an elegant and nice way ... and I think that that's can appeal to lock people ... seem to have ... a ... noble well there and there are certainly some functionality shortcomings that week out ... um but work and work please we can fill them and copy paste is a good example ... of when we announced ... we we said right up front that you know this is a feature that we're going to try to bring on line quickly ... we're working on an effective in using it myself for awhile ... and we're going to get out their troubles with its ... users as quickly as we can in fact week we said that are announced we would do that ... early in twenty eleven ... am Web at multitask ... on the multitask is another good example of an area where ... in our opinion we've sold many of the primary use cases that people care about multitasking ... and to give you some examples of what what was are we have in mind ... we look browser pages in the background to get your e-mail backgrounds ... if you're playing music using a built in music experience than the place the back ... seat to correct ... on that the ... multitasking scenarios that we have not as yet so ... our third party apps multitask ensnare ... and Arthur cardiac isn't that exactly were Apple started in two thousand seven and Andorid accurate a kind of ... big they were under pressure but they got away with it because they were a she said ... the game changing thing to the seven ... year come along now at the end of two thousand and ... without a solution that that ... well I mean it's definitely true we'd like to get that people as quickly as we can but ... I also think it's important that they're a lot of benefits that we bring to people that they might choose as more valuable for their particular use case ... that multitasking of third party apps ... on and so you know you're a consumer to ... really bellies a great photo taking experience one of the things that we've heard really good feedback about ... is our photos experience is great it's very fast and easy ... to pull phone on your pocket although some hardware has a button ... we make the camera work above the lock ... and leave them up along well so if you if you have an email system for Temple are corporate email system Eicher soft ... requires you to set up in lock you up ... it protects the no cost ... well that's a good thing for protecting email content but it's a bad thing if you wanna take a picture ... of a fast acting two year-old kid ... on and so we solve the problem by working harbour Partners so I hit a button and regardless of where the phone is locked it will take a picture threat ... and so to my point was ... we focused on valuable scenarios that are different than what you might see an eye on what you might see on a trip up ... and ... I think for some set of users ... will choose the belly of those scenarios over that things were mixed ... on and that's not to say that we don't intend or aspire to fill these gaps ... but at least in the meantime we still think the product is ... right Q When Pursell when they come out has to do so ... oh we first became available in Europe ... in late October and the US ... second week of November so it's early days so far so good ... Umm we we yet ... have spent a lot of time and energy trying to make the launch go well ... and that has meant a lot of ... close interaction with their partners ... going to get all the devices in markets ... we had hoped that they all be their day one that works ... so ... as of now Oliver ... it's ten Watch prices are now available in all the operators ... that it's time to get to ... on our ads are ad campaign has ramped up as ... our partners ... and we're spending a lot of time energy now with retail ... to help Greece helps to worse know how to tell the story of the product to display correctly ... but how many EP so ... we're not about numbers yet ... well other people do though I mean an ounce ... you know Apple we typically announced which sold a million over the trajectory a lower river Data leaks and the same scientists in that it just announced it sold out of some number over the first six months first month or something I mean ... your ... when somebody at some point we'll get doesn't announce numbers it makes you think maybe not selling ... nowhere where a lot I don't think that's what the situation is here and ... in our particular case we've been focused on getting the watch to happen well ... as taking a little while to get all the device out there ... on and we're seeing the feedback start comeback from the retailer's from users were happy with feedback ... and it's just too soon to ... talk about ... to send to them it's OK ... what ... about the philosophy of the design of the palm of your ad campaign is all about ... forget the exact slow them but it's basically all about ... you know ... you're you're not to constantly be on the phone Lansing added bumping in the ... light poles things accretion can quickly glance at it and ... go ... and it quickly tells you everything you know ... he ... was that back ... yet but it's hurt us back to what I was talking about in terms of ... being way to doing this kind of experience we've had the opportunity to go talk to users can see what's worked well ... on the highly popular funds to try to take a different approach ... and one of the things that we thought was value that we could offer was streamlining this experience ... for years in our average user not necessarily attack a disease ... who wants to get the benefit of a smartphone given use of networking all those things but doesn't want to do with complex he wants to be fast and easy ... and so the approach in our design ... was supposed to take advantage of visual design ... and ... make it look ... inviting and an ... elegant and attractive and now like Android and Ifo and different ... um but also reduced apps ... so one of things that we try to track ... but that sort of self evaluation and as the relative valuations compared to the summer ... was can people accomplish the most common tasks ... more quickly ... and that led us to things like the camera button ... CEO have to go to navigate around to find a camera we think that's the other ... phones camera but it's ... and ... I'm sure that's true many of the popular ones don't have camera buttons ... and even if they do we tried to go really to great lengths to make that scenario work very well ... including things like working above the lock which I'm not aware of another on doing ... the above the lock ... I'm not aware that even I think they're bad ... for a few thoughts with the ... ticket so so the camera but is one example another good example is lifestyles ... and if you look at ... what's happened with the I phone and Android phones ... in terms of people getting experience with applications ... we think that one of the drawbacks to their particular approach ... is that it requires the user to go into any application typically ... to get data about what the opposition is doing other varies from phone on a non injury you can customize with widgets ... but not all apps which it's it's not a super well defined way for people to do it we found is what people don't ... bother to go customize desktop widgets ... so we saw lifestyles as another opportunity to help ... the experiences that week looks a lot so lifestyle ... the design of the Windows Phone starts out with relatively large squares ... that you both information about the app a lot so your email one tells you about the number ... of unread emails to us as it ... got more interesting example we we ... try to make this I'll experience ... people Centre ... and so your Start screen is also your speed dial ... and what we found is that ... if you look historically people use the dial to make phone calls ... on how the number of tax the people cents exceeds the number of phone calls that they make so we Bixby texting is important whatever speed dial but not the tax ... and then once you factor in social networking ... the desire for people to post on a wall ... or see photos overseas updates that there be no closest friends or close contacts with the wall ... well that's the thing that you wanted typically too ... so we have a mechanism in this live tiles design that enables people ... to be right at their front center ... and saw it my way for my sister and a really ... cool thing happens whenever they post a picture to Facebook or Windows live ... they update their social network status it shows up right there in the tunnel for me ... so as ongoing about my normal daily business of real quick glance to see what's up with an ... uninterested in touch ... going get more information on lead ... more deeply into the engaging experiences with us with the entire twee I don't think it's actually here on for for in our case for people types with integration with Facebook ... and Windows Live ... as much as can fit physically in that style which is pretty good amount you can actually see it read ... um when you state your speed dial you have to do both ... this upcoming tiles are there without Sperling ... there are about eight ... no sight or sixteen ... sixty ... so it can start ... the eight appear busy ... so ... if I wanna have fifteen people in my Speedo reaping the people my speed dial the whole screen has to be well if he did it with them at the top that would be true in you could choose to do that ... um what I do as I sort of interspersed them ... so I have enough phone email ... taps ... write a very tough and I have a bunch of people that have ... no music and video and the Web browser ... so it's flexible interface and he wanted to devote ... your entire front screen every one button press way to the people you care about most they did ... I found when I was fuming at that ... time ... third party unit this idea that you can glance things ... some things ... are ... already visible in different ways he said the fall in the number of ... unread email shows up on your eye on that ... certainly shows up on her and refund and that notification or so to watch but the thing she pointed out ... um ... and then Alsup them that third party apps that I downloaded ... yes they would establish tiled ... but ... I get Dell the one on stocks of one on whether you had very few Apps Adam NeApp's hit now ... I think Barclays now has between three four thousand ... given up but get up ... okay ... um I don't know the stock one and whether one and they never check that I'll ... never give me information ... just like ... on the I phone if you get the stock were to read the wrap gifting it to find something out ... well it's a facility is available to third parties and as you seen any of that they're pretty happy system ... there'll be ones that will do a great job and have complete functionality and will be one but this is the whole race on Day true fury user experience I they would all too well I think I think we'll see people do more as time goes by ... on there certainly are stock apps that is that there certainly are whether apps that did that ... and I think that ... what's happened is that people have done investments to try to get stuck in the marketplace as quickly as they could ... so they'd be there at launch ... and I expect we'll see people up to them and this functionality and any further unexpected if people don't ... then ... other ... vendors will build persons of the app to do and were right that this is valuable than users will break us up and over time the market dynamics hopefully will work to the best apps ... so blessed land can be said that you have some really old who ... in your system ... he said the U I think was twenty year-old boat or something like that that goes all with backed with a small bomb not ... the kind of naira putter my perceptions then ... yes we had a strong position at one time than the ... kind of ... you know first generation smartphone market ... we ... you've lost lot of that ... so what he did was to rebuild ... and this is all the ... NDP saying no it's not all knew it really gotta love the so called so what's the answer ... well it's mostly new ... it is true that ... it is true that we have a kernel ... of that has cut its been around for a one-time I certainly don't viewed as a bad thing ... um you know I think he gave the example of that glitters and ... you know that's a basic ... routine for putting images on the screen would probably have a fair bit quicker probably is ... we probably have ... you know ... parts of the Opera system that have been around for a long time ... and as long as it doesn't ... impede our ability to deliver the scenarios and guy that people care about them ... I think that's a good thing codes and tested the bonds of effects that don't work ... on and ... you know if that's true winners on the desktop it's true clinics as well when X is based on Unix ... core parts of the Mexican around a long time ... um ... in our particular case though I think ... that in airports to be untrue they have been around long ... but I would imagine that sure although I have no idea ... of knowing whether that's a fact ... um I do think what's important though is that ... of ... you know there's a whole bunch of new innovations that ... hardware vendors carriers ... operators wanted Bring to a platform and ... that suffer technology that worshiping in Windows Phone seven is absolutely Mater from the perspective ... if you look at the graphics capabilities for example how can you ... can you deliver traffic system akin to kill or gains as incredibly smooth animations absolutely ... but graphics support in our software is based on direct acts which we work with the Xbox team to get done it's completely ... the EU wide framework that is rendering we use overlay ... Jackson a third party apps ... and software that we've had a Eicher soft it's pretty free recent was in media center and then ... soon ... that's quite new ... I'm ... you know that the ... application experiences ... many of them are ... our Beery ... so I don't think that ... actually I think he also made the point that ... or he implied that somehow we were encumbered by the legacy ... that this old old code made it ... difficult or impossible for us to deliver ... kinds of new debt he basically and this is that there are two modern ... would you call them new guys get them an apple ... that ... anybody else's is encumbered by legacy why ... is it that I ... might disagree with the press I think that ... if you look it you know ... if you look at either into hardware devices that are operating system runs on Windows Phone seven ... or the software applications that are bronze in both those cases ... are device driver support an ... application ... there are a nice worker pop art is completely ... so that I don't feel that we are ... we suffer from or are slowed down by makes you don't even run ... apps that ran on new Windows Mobile cents for the right to speak and run on Windows Phones threat ... to have made some concrete yes ... um ... what about hardware why didn't you just build a fall ... well I mean ... Mike SUP does build ... Xbox get you killed soon end ... um ... no one's been pretty successful bond was not revenue will ... what you consider building the whole thing ... that that decision came down to the fact that ... if you look at the phone market ... it's huge and growing ... its it you know in in the limit it is as diverse as the population of people like her ... and if you look at that particular situation in you say ... do we think that we can do a better job of enabling some ... awful diversity and hardware ... so that people get a choice of expensive things inexpensive things things with keyboards things without keyboards large and small things ... our view was that ... that both my croissant core capabilities and our ability to affect more people ... would be greater by doing a thoughtful job of software ... that was taken the market by third parties building ... diverse hardware ... so that's really the fundamental reason why ... and ... that it is that there's an implied tension it's a real tensions on but but when you when you say that there's an ... implied ... tradeoff in that ... which is that ... your user experience won't be as good if you have to go to companies that club reader and companies to cooperate ... then is there to be a degradation user experience and what we've tried to do ... up based on experience doing this ... you know years with Windows PCs in and Windows Mobile before ... was to ... choose an architectural approach ... where ... there is the right amount of specified variation in hardware ... and specified ... sort of ... sameness so that you can have a predictable really high quality easy and really only sport ... servo he ... returned about ... the ... benefits of ... variation ... but its limit that's right ... you only sport a certain number of certain types of hardware get your very specific about the threat ... and and you know ... of ... there are there's more than one way to think about this whole thing in the case of Apple or other vertically integrated companies they take ... their beer explicit ... and that's exactly what you get ... the Cayston and writer of very very open system which our previous Windows Mobile was that ... here's the source code ... they're very few rules the ... son should do whatever you like ... um what we're trying to do here it is ... on ... be thoughtful about those characteristics that have the biggest impact on user experience ... and specified that ... on and over time ... we expect to increase the variation that you see what your serve in the middle of those two capsules the threat to describe ... we're trying to get ... the benefits of constraint ... which is ... a more predictable high quality user experience ... and any easier life for software developers ... don't have to deal with this variation of a lot of variation is more difficult for supper developers ... on Attorney get those benefits walk the same time enabling the right forms of variation and has ... cost size presence of the keyboard the sky ... so ... if you look edible landscape ... how ... long will it take you to become ... once again one of the ... top major players in market share in attracting developers ... all that they don't they'll certainly take some time ... on if you look at what we've done so far ... Umm ... we we have had a focus on ... a great quality experience ... and the the trade offs involved in getting the focus for example in all ... not being on very inexpensive hardware ... on any mentioned last night I think hundred seventy two ... Android handsets to wear on ten ... and our car choice has been to focus on the higher and initially ... we wanna Paweewun show people that the promise of Windows Phone and that the experience of my croissant can deliver ... is really the trip ... that's the focus for now ... we're not in every country around the world were not an easy yet so well what you'll see us do ... besides fill out some gaps with the functionality wise ... is expand the program so they can be broader that small countries ... that lower price points ... on low to maintain the call though ... once again how long before you're ... up there with ... the ... I don't know how long it'll take us to develop that kind of on and I think it'll take some time ... I don't think it's terribly long ... time but to fix a ... couple months and probably more time ... couple years ... maybe ... um ... um ... who will be the leaders before we're back here three years from now ... you think ... these can be to are to be the dominant platforms well ... you know it's a it's really the case of there a lot of people building the products today ... I'm he know if I if I go down the list there's probably ... I'm not sure four five six vendors to have significant Sharon Spark space and ... mop my personal opinion is that these things probably won't change that dramatically back quickly ... so up to see ... um I do think that it's a it's a really interesting time where ... on ... in a way there's a bridge to cross in terms of whether Bender's ... can simultaneously deliver ... really high quality experiences that have the full range of value that users expect ... and you know I feel like we cross that bridge ... um I think that you know other platforms maybe not quite there yet ... to take a look to take but there is simply my doubts ... on BlackBerry has been like we were in the past ... very good at ... its report to the the ... scenarios an as yet ... has crossed over to the really good at lifestyle scenarios in my opinion ... certainly something they're trying to ... on and that was the bridge that we try to cross ... um I think Nokia's another interesting case ... on ... and if these companies can do that kind of thing that there may be quick you and not that there may be you ... and bottoming who who who would be in that group in three years ... to use a Nubian in Houston ... I'd do or say will be in it ... um I think that ... you know the the ... the question has to start with what I have great products ... and the question cost service Whether you're going to build ... an experienced a solution that's going to be valuable sports people and I think we have so far will you know we'll see how this plays out ... I think that Google has shown that they're doing that Apple is shown that they're doing that ... BlackBerry has done that costs Nokia has done the cost to see whether they keep going ... and last question because we're we're trying to ... the Lamar displayed on time ... um is tablets ... I must confess I'm a little confused about that Apple's strategy of my croissant ... it's ironic because you guys champion tablets that a somewhat different kind of tablet and ... in the eye pads type tablet but you know the idea of a slate has been up ... all William Eicher soft idea for a long time ... um ... these ... new slates or more but much of what's bad handwriting and you know they're there some significant differences ... but ... this treasured Mike SUP seems to be some variation of desktop windows as the tablet thing ... not a variation of ... your platform ... he explained that the well it's it's certainly the case that we ... have historically looked at PCs and tried to make PCs cover the profits from possible ... on the work I did a media center was a good example of that try to focus on entertainment related stuff ... and in that game we did a lot of work on ... tablets as he said ... on and so far ... we've continued down that path ... um if you look it subsequent releases of Windows over the years that got better these kinds of things in Windows seven is a lot better for couple splits the previous for ... swaps ... um ... I think we set is also right ... on ... in the past our focus and ... desktop Windows has been more on ... keyboard mouse and Sorkin writing her stylist ... I think that's going to ... evolve over time ... on the work we've done in the phone has been focused on very small screen devices that has been focused on touch ... was the kind of thing that our troops talk about a lot ... and you know overtime to try to make sure that the lessons we learned both apply in both cases ... what I just feel I mean ... both ... Apple and Android based we are ... working from their own Box's ... in doing their tablets ... um ... you seem to be working from your PC let's do all it was certainly where you have ... a she just said built this with you when you consider Modern to ... touch the east ... paying for ... for Palm twice and that your cab ... um ... that this state of the world today is one where in the phone space ... you know where four weeks ... four weeks out of ... introducing this new thing which as I said before is very focused on ... a particular hardware design ... is our focus has been to try to make that user experiences good spots will save the world today is that ... Windows is our broad offering system ... which runs on an incredibly wide range of devices including ones without sunscreen ... and ... um we've tried to help our partners to great job of these devices the winter coming out all the time ... and how to go forward basis ... you know will do what we've done in the past which is to try to figure out which things users are scared of us to make sure that this features ... questions for Joe ... it's ... institutions ... it's ... the French ... Stoops ... and just ... BP's ... US ... this ... week's ... chips that ... she knows ... yet so so ... our idea is that ... when we work with our partners that language we use we want to create a situation where ... Umm we get elegant coexistence and the idea is we will specify certain side of things that define ... the core parts of the user experience things like ... you know we have three buttons that on the front end and the entire software experience designed around the street but you don't have that would make any sense ... screen sizes ... on the we require is another example for point capacity multitouch ... it's a it's a higher level of quality in our touch controllers ... because we really want all users to get a great touch typing experience ... um and what we're trying to do is create the right a flexible system where ... a Lim's in mobile operators can add value in a way that elegantly coexist with what we've done ... not a replacement approach not a ... better approach were to be incredibly wide variation such the user can recognize and get less predictable benefits but could ... add on him and bring value of a new way ... um and so what we've done is we've said ... there's lots of optional things people can do on hardware we don't ... we'll put an upper and limit on that somebody invented some amazingly new peripheral ... they could absolutely attach it to Windows Phone ... and writes on his ... instincts as an example sure that's a great example ... of this nothing about our approach that forbids ... the the ... creation of new creative interesting facts ... on but what we are trying to do say that for the space my capabilities that the level of predictability in guarantee that the user will get ... an Avocet episodes well I think over time ... Wilsey of Wilsey of broader range of things getting done it builds ... your we are a few weeks out and you know we have ten devices there's ... been a good range of them ... on but I think that will see people to more more in the defenses this ... OK ... thank ... you John ... so I'm actually going to circle back to when you were just talked about tablets ... assuming your answers ... YouView Palmer said it is the last he gets missed a cycle on Sept ... nine playing catch up ... Sawyer competitors get out or a dominating the guy ... are ... you selling product ... change the way people think ... it's ... their duty to tackling using a mobile phone no apps that Apple and Android is doing ... the same thing that Dineen tablets using a mobile phone apps ... that you guys are ... it's clunky ... ugly trend is not very useful Windows seven ... stock timeslot ... what do you really think that I thought ... the US and China helped out so my question is how can you be so blinded ... you can possibly be this blind to the UK ... Windows seven isn't going to work out the week in its work the union Mobile lets you know is designed for touch ... Windows seven of common stock and crop type stuff ... on top of that kept the design for top ... so is there really is the strategy well that what we're saying is that the current state of the products that we've announced that made available are working with partners but you see in the market are based on that ... the star of the historical view of how we look at it ... we have made announcements on until Fort basis of how an approach that so ... he leaps they can see the CPU ... Currier says the Courier ... the ... is it possible to get you redirects here ... the direct away from when this happens ... when it's time to ... well I think that um ... we certainly acknowledge the fact that you have to do a thoughtful good job of designing for the ... FormFactor and win a spot as an example of us going back and looking at where the FormFactor as a fall ... in building a software system that causes in conjunction with that of hardware approach ... that they delivers a good user experience and we're gonna look at across the board all these things he picked ... it takes place as an example look at the TV there's lots of different device categories to look out ... on me we believe and would agree ... that you need to design user experiences that make sense for that target device ... and you know we are we are at today and at some point will make future now it's ... thanks I've last question ... I'm going to move up you calling you spoke about ... the importance of having ... the will to do the opposite off the ... awful ... and as of today is no naked access for developers for topical unit costs in ... its Macau network ... can you tell us anything about opening up to the office ... yet it's ... a place that is true although there is a cabbie add to it ... one of the ways in which we enable our OEM mobile operator partners to do the differentiation that ... somebody else but Earlier ... is they have access to native code and ... they can get access to native code really because we wanna enable ... on them to give or take advantage of unique hardware work to build on the phone so ... it is true that ... third party apps Anderson bring out the marketplace so they can to native code but if you work in conjunction with Intel EMR mobile operators can ... I'm ... taking that the star of the broader question though ... on we you know like the the user experience features Binks new few weeks old ... the platform is also new ... on Silverlight and oxen and been around for while but getting it mix together on the on giving access to all the ... capabilities the phone ... is still were still work we need to do and there's lots of features and capabilities that will be bringing our minds quickly as we can ... to fill those holes ... on our intent is to make sure that whatever creative ... scenarios people have in mind candy bill ... and so we're trying to figure out the right course ... to get that done as quickly as we can now send us your ideas Mr. feedback ... moves as possible ... one last thing before let go ... and that has EWA's carrier scrapbooks head ... of ... ITV many of our time in FTTP over time but to ... um ... you're either to two of your initial phones know and and and ... they had um ... your your your basic interface with the big tiles that allow you to see information ... that can be pretty big ... so that means there's a limited number of them ... and ... as you wish you pointed out when you were to think of how to think of how many there were ... and ... on the tube falls I saw ... some of that precious space was taken up by the carrier's pushing their particular apps or ... service is one of them even went ... to the bottom of the of ... who was a double wide likely going to tiles ... so why are you haven't you do that ... and ... one stop well I actually I really like our approach there I think it's I think it's ... a well considered and will work really well in the market ... and it's important talk about exactly what that approaches ... on ... first ball you know when eighteen T is selling a fund its eighteen T cell phone that certainly reasonable for eighteen T ... to consider what value out they might want to include on that ... same stripper HTC your stamps ... and if you look at a situation where we're going to actually partner with these companies ... and try to do something that's good ... um ... I think that the important factors whether we design a system ... that puts the end user first but the core principle prospered but you can use her purse but enables ... a reasonable balance so that these folks can do good work ... on ... and so there are some things better program that are different than the Andria program for example ... on in our program ... mobile operator OATi and can pre install applications but ... they they are removable so as an end user to see those titles and you don't like what ATT or some other partners offering you you can press and hold click the on and but it'll go away ... you could choose to keep the color out if you want or you can press to hold on that island shoes uninstall ... if you decide later that he made a mistake ... in all cases are partners have the ability to ... provide updates and ... re installed in the marketplace to go back mark was reached on the experience ... so ... we think there's the ... balance line to walk ... where ... an eighteen T or HTC or Samsung ... Beazer these are folks at how valued at sometimes it's implemented very well sometimes it's not ... the user should have a reasonable system ... for seeing these things trying to not decided whether to keep ... the building that we do actually is we are explicit ... about the number and placement of these acts ... so that when the user gets a Windows Phone they will be overwhelmed or confused by ... a situation where you one of our partners has been overly aggressive and taken over the experience to their specific placement and number ... and we think that's a good balancing approach the pop we want our partners ... to be able to do in a bit of work ... they will accept only one user ... users is the Number one ... well there's more to talk about that but we don't have time so ... I think it ... thank you Grandma ..."}
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... this is what was for personal technology columnist ... for The Wall Street Journal ... and this week ... I've been testing Windows Phone seven ... the new smartphone operating system for my croissant ... is designed to go up against Apple's I phone him to cool the Android operating system ... as well as of ... the BlackBerry that Palm phones and ... all the others in this excluding super smartphone category ... now it is up ... ahead ... a number of the ... smartphone operating systems for years ... they would be keen to see Lola and complicated compared to their ... competitors and the company has been ... pretty much out of it in this field for several years so Windows Phone seven ... is their attempt to catch up and get back to me ... now of Windows Phone seven ... is ... a different looking right away ... from ... a ... year the I phone or in Droid phones which are currently searching platforms in this ... this category ... um ... yet consider using ... multiple home screen is full of ... icons representing your apps ... my croissant has chosen to ... start screen that is ... essentially a long list of large files ... any styles are dynamic ... they can represent ... either Apps or functions or they can represent were called Love's ... which combined ... information and features around ... eighty a category one people were music and video were keen ... um ... the tiles are also designed to show you information at the plants late ... your next appointment or ... have many Andre Nel to Hap or ... routine pictures of your friends ... and ... my son is making a big deal about this they're saying this makes this fall ... the phone can glance at in gold rather than ... just standing in opening apps and eating ... into ... its ... I'm in my tests I thought that this overall interface ... of worked pretty well ... is it was less ... Glee and Sobel information on the tiles ... and you might expect from their emphasis on them ... for instance I downloaded whether an anti stock market at which ... didn't show me anything ... really on the surface of their timeouts ... um ... overall ... it was responsive and logical and it seemed to work ... that there are some that he omissions ... in Windows Phone seven especially for an operating system that ... has been years in the making of all the while watching what ... Google and Apple have been doing ... I just to list a few of the things that are not in Windows Phone seven despite the way ... um he doesn't have up multitasking of third party apps ... it doesn't have a copy in case ... it doesn't have visual voicemail ... it doesn't have ... the hottest kind of new features come along in these phones which is ... video ... calling ... he doesn't have the ability to you up ... PEY Fi hotspot for your laptop ... and um ... these are the serious deficiencies my soft ... tells me it is working on most of these expects to have the war ... for third parties to supply them ... prisons authority to copy and paste working ... in its labs and hopes to have that really next year but ... it really he's falls right now ... I think these deficiencies ... are a significant enough to make the Spawns inferior ... to the I phone or to the Google Android phone for most average users ... um ... there are some other ... good points very good points the Spawns ... Chris is my are set to stay to ... figured out a way to let you ... use your camera by pressing the button even if the phone is locked in ... and that's certainly a nice thing you can view of ... voice search ... he ... from the screen and on another ... good feature ... um ... it's the end it ... EA has ... period in which quality works for twelve inches and so forth ... that so really that's loans ... probably the shooed Digit's ... plusses ... in addition to the ... fresh and different interface ... are being built in version of mole Microsoft Office which is something my croissant is at its ... phones forever ... and and built in teaming up with Xbox Live of ... um ... the ve of all this ... at the time ... it has lots of ... strong features for instance it has a ... way you quickly jump to ... portions of long documents you can read comment on and create word and Excel documents ... you can create ... a Powerpoint documents ... um ... yes you can do to interact with ... one called SharePoint which is awkward for it ... my croissants online ... file storage system that it will appeal to ... Talbots Incorporated T departments ... unfortunately I didn't even in one test I did ... I picked a random sample plain word document and ... it might soak up this on Windows Phone seven when open it even though it opened and could be edited on and I phone and Android phone ... by accepting a recent correction in the document but apparently that didn't stop ... the other platforms for letting me ... letting me use it ... on ... the other big plus is Xbox lock on ... if you're ... a gamer and especially if you are a number of Xbox Live which is a popular ... gaming network microscopes had a lot of success with ... um ... this could be ... a reason to buy this fall ... you get to have your average car ... on there you get to play with other Xbox live players and so forth ... this lot more I have to say on Windows Phone seven in common too much for this video ... but um ... my bottom line is that right now out of the box while this gets my croissant that can be seen ... it's up an inferior choice for most users as here too ... the I phone or in trade from this ... is Wal-Mart store ... I'll see you next week ..."}
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... now ... reduced the bomber and Riyadh ... I can read ... no it was that this would ... be taken lightly ... Diego ... I that you can trade fair ... Palm ... welcome re Steve's of a victory here but ... I keep coming ... I ... sensible whole lot of things going on in the industry in the ... wider world that might or soft ... got lots of ... projects excitement and ... piano ... the Perrie Oregon got a bunch of stuff going on ... but um I just twenty eight ... just a very brief time ... testy we think the economy its enemies night as the reason I ask him this is ... Kiwi Healy has banned ... what in our conversations privately and here that he actually um ... I think very clear headed in and talking about it and ... not very up the last time so ... we think thanks to ... an end and ... generally and also for you No ... the PC industry or that it will just ... yet ... I would say ... I've developed world ... things have ... come off the bull Wallace ... for shore ... I dig our industry is even more red dot ... about a year ago the economy is ... that maybe some others that we've all been a good product cycle ... Windows seven the present cycle lot of product cycles going on ... that it really propelled ... propel the market ... that certain consumer market developed countries ... Cup coming back to question ... of which turned season come back in business spending ... and then we get the Greek question ... Anna and I just know what's the old expression ... in all ... been burned me once shame on me for being ... too with their ... whatever that he might get hit by new media age but that one ... of the ballot people are asking What what will happen ... in idling antibodies smart enough to know ... and are partly depends on what government intervention happens which seems to have been relatively aggressive self ... not the least for now ... we continue to see again developed countries' ... business coming back ... emerging countries fall into two categories ... most of them ... of many of whom are resource natural resource driven ... and they will reflect what's going on elsewhere ... in the world's economy ... so things are good though because as commodity prices be up ... Russia would reflect that just is ... an example ... and then of course good China ... which is going gangbusters ... and yet the regime of butter delightful property protection from ... not just a might sell perspective but a giddy but in the technology business ... intellectual property protection is as we ... head into weaker much much weaker ... frankly than anywhere else in the world which ethically problematic for ... for our industry ... going forward ... thanks ... so I thought we took talk a little bit this morning cheaply with ... with rehear who has done so much work in the Serie A Hillyer will re air ... about clapped and transition were seen ... to ... storing things like cloud ... thinking of it is you know ... where I get all my things whatever device time on and ... doing acts of the new guys or are putting ... office for instance are ... for a version of Office in class ... Um ... Mike sops has certainly been the dominant company in ... what I think most people ... would fall ... Walpole ... clients are programs apps whatever you call it ... and ... there are some of the company's Seno been AboveNet too bitchy you've been the dominant one of ... your or you can talk a lot lately the company ... about your spreadsheet for the cloud ... year I think the phrase with Paul and Euroland dry ... so Ricky talk about this to mean a how does this affect my croissant that a given up ... his to keep you an opportunity ... to give an opportunity for somebody like pool which is ... a much younger company ... as this the perception of being much more about the clout that they knew were ... at work ... I can remember a time ... at least in the years that have been an industry where it's been so exciting from the perspective of so many transitions aircraft that are happening ... concurrently ... though said that Leeson said the ministry one was hard work and clever supper we all tried to get people together ... IPO in small networks and apartments all still in enterprises and now we've got everybody connected on the Internet ... we got all devices connected unit per connected bull ... on the Internet ... you know we've had ... systems where each individual device for each individual conferences had its own ... programming API its own way of representing ... and storing DATA and now we've got ... to ... companies across the industry Co lasting around ... standards based ... ways of storing data standards the ... pace ... of ... the ... ways of of of writing programs ... and you know were were essentially shipped ... from both consumers and enterprises in terms of how we consume might be ... and so on and so there as long as I've been at my croissant that is about five years now ... I've been trying to go from group to group to group saying ... I'd forget about how you viewed with what the solution you're building before ... repay that ... Um arounds ... specifically what people using the product porcelain offices case they would think about ... office for the PC ... now they're thinking about productivity and and the fact that they sell productivity ... you know and then another asking what is the best way to deliver productivity on the PC ... idea where you have a big screen where you have lots of local storage ... or you can use the resources that PC the best we can ... and in the cloud to cloud is where all the people are getting so sharing based ... operations that he would do in office ... are much more natural to do ... in that the cloud piece of office and then from a mobile Perspective ... unit were all carrying around mobile devices screens with cameras and ... an anvil video voice recorders and things like that call this the phone ... connection to the same Samaritans ... in the same re paving can happen ... I'm in entertainment and media and so on ... and so it is in essence I think the real ... opportunity for us is to say ... for all the different solutions whether their business solutions are consumer trends ... we retreated to the cloud ... and think about this this is in centralize view of the solution and then how to each of the various grains ... which are transitioning to be more appliance like ... connect to the club and how you know are they either tethered ... of the heart of the work when connected ... to work offline ... what about the honey you know it obvious that the ships don't you got some buying everything in our automatic the sale ... everything's on the server ... the things on my local device although there are people who fervently believe that and and and and talk about it but I dispute that that ... I think everybody has their own rhetoric ... but at the end of the day almost all players in the business our money but to all players in the business ... believe ... it or to run or walk over ... and do a lot of storage ... Danone on clients with those are phones PCs TV ... ever Greece Asiel differently ... I mean when people say I love HTML five which many find it very well but up until a beach in all five of JavaScript ... they're saying they acted like a pretty rich ... processing store Ridge graphics engine that runs down on the quiet ... now how you feedback on my cheque locally what executes up on the server ... will be some variation around that ... how much people have their own cold ... that extends and surrounds HTML five ... you might get different answers if you talk to ... the Firefox guys or to talk to us if you talk to ... me the fool Apple guys we compete with ... but at the end of the day ... I think actually the world were talking about is ... sort of driven ... from the cloud out ... but it's smart cloud ... talking to ... mostly ... smart devices phones PCs TV ... and apps that execute locally ... but our control that kind of ... seamlessly integrate with the cloud is the ... does the right world too ambitious still it's not a case ... where you can ... this was ... a prime be a big opportunity for people to build ... Daum devices or ... Mimi ... you know a ... really cheap ... devices that can do much on the Rhone unless they're connected that's not what ... we see that you get really cheap devices ... but the experiences people want ... will almost always have a relatively smart processor ... with ... some reasonable amount of storage ... and a reasonable monograph fixed on the mend ... the irony is that the products even if you look at this success we're having today with Windows seven ... you look at what's going on anywhere with smartphones from any vendor us or anybody else ... it's all about getting will smarter down on climate it's not about getting ... thinner and decline ... the trend actually a stealth higher in graphics chips in those things to ... be able to do more processing woefully of those things ... not ignoring the cloud ... but in a way that seamlessly integrated with the club I think the key is his ... people want their devices to become more and more ... appliance why people don't want to have a fear of what happens when they buy ... a new devices one type or another whether it's a PC or something else they just want to be able to to ... buy a ... log and an elated up and and and so what that means is regardless of what the devices whether it's a PC or non PC device ... on your applications will feel more cash than install you'll go to a website ... the piece ... of the app that should be on the client comes to the client the piece that should be in the clouds in the cloud data to synchronize ... in Oman devices or between the device McLeod ... so if you feel like choosing a device because of ... a certain idea whether it's because of form and function you know ... but its fashion there are different you know ... parts of our lives that we have different types of screens ... public strains living room screens ... no one from the briefcase ... one on your desktop ... so I ... e in it this is not threat to you and your you ... keep ... well I mean we want all of the review ... of all this big war you sustain the victory ... on the most important digital device that the PC ... and now this dish there's the ship and are certainly are people who think it's a threat to you were an opportunity for them but you don't ... see more ... well ... there's nothing warned of there's nothing bad for us and that trend ... all good ... but ... it's a transition ... transitions are times of ... potential trouble ... you know and so in a sense you could say it isn't the time you gnome which we need to ... work smarter work ... harder be more vigilant ... absolutely but not because ... we're moving from a world that fundamentally good ... for us to world that is fundamentally not good for us ... we're moving from world it's fundamentally good for us to world that could be even better for us ... but their guide to save the day ... they have to make the transition we're not in the game ... you know world will try to play the game differently as we landed this move ... in this new warp and Scher so we get a new class of competitors ... as we get a new class of competitors ... you know ... ten years ago ... ten years ago to really Woodland Hixon OpenOffice became ... a new classic competition before that ... we have a different class competition now ... another new class a competitor ... in some theories were we've been strong ... we're trying to use the transition ... not because it's fundamentally that were statistically when we get other alternatives and our job to ... I'll work about innovative possible ... the builder our job done and would add to competition hopefully she competition today and is there somebody ... not obvious to you ... but neither the name Somanetics made once the deal folks that people would with Gaston which compete with guys like Oracle now hold Rubel The of where ... you know I think that would be a quarter ... of the TV set of an interesting place will be aware willed Nintendo and Sony ... choose to play relative to the limits of the names of forty ... I boarded listed ... and of course we still always have ... the things that come out of the open source community ... in all but Firefox and ... then Lennox and Canberra ... called the son of OpenOffice or the daughter of OpenOffice in that category ... that make the obvious set of primary competition enter ... I'm ... Youtube Touch for second a ring on sinking ... and I know Mike's Epstein and continues to do a lot of work on and ... on ... I've always felt that ... this is one of the unmet needs that people haven't been far more devices and has been lot talk here ... astonishingly a lot of it not prompted by carer me about the Eid had ... so there's another category of device ninety one or two about tablets in a minute ... it's one thing you can actually a lot of experience with ... but so what ever you needed a phone in a laptop BP have a desktop maybe now you have a tablet ... an inch but you'll owe which are really coverage or stock ... write the cheer stocks with Richard on everything from ... your bookmarks or range way you want in your browser may be apt to browsers you like the bookmarks to be ... the same on both of ... you know ... you or your ... eye but I have a file ... folder ... on my knee they had ... all cops ... thank ... you would expect that our brick How to have a former top cops ... goes back years of his notes foods fit finish comes ... at the same folder on ... I'm at work ... I've really look like those things not to ... enact a unit of time ... I'd rather own a house in ThinkPad and I the last change and it was on the MacBook I building like ... the stuff to be all there ... so ... a U N you with with Lotus notes with groove you've been doing this ... replication ... collaboration I would say synchronization for a long time ... why don't we wise that which is built into everything and obvious today and ... will either be your arm and eight ... you know it's it's going to be of SEC's Top Heart has a right now ... one course synchronization technology is built into most the devices that people have its audience ... which is Actives ... it's a unit synchronization protocol that when old book an exchange but it's been opened up published license when Apple Apple has it actually in their operating system I think that's an ... awful supports the cream scoop or Google has licensed and N sync is is ... is it's hard ... but it's ... straightforward it's an engineering task ... if you know that that the repository the sinking with on the server side server side ... Um is private and yours ... and your synchronize it with this private ... yours ... the area ... on the client ... um ... what's transferring Internet RightNow's cut it ... it's unusual and I don't really know what's been a pan out because were spreading their personal data over the well ... nor were up allocating with many websites there are ... certain common standards like rap that you were trying to ... get him moved to to have a common with authenticates services to get your ... write your data and on various services but we don't really have a ... conceptual model that's as clean as in the past in the past we have had ... files and folders honor hundred device and it was headed straight for for Austin centralize ... how to take files and folders and movement with Sky driver something like that ... but I think ever high-level what I think we all want especially us are thinking about ... Um you know the long-term record keeping things but that ... is how are we going to agree ... Morrow says the industry ... on some ... meditative ways of describing where white people might get a title I ... manage the permissions to all the state of that spread across various sites because ... I don't fundamentally believe that the world's can end up with ... everything on one site or we can easily include would do that I think is going to be a little more complex ... Wellmark such groups as something similar yesterday that he thinks it's not just beyond food ... even in Facebook ... but it's not that it is cup condemning ... him a look at both Google and Facebook have had ... controversies about you know giving users ... them ... the right way to control ... sharing of ... various elements of what the store on ... Facebook and on who I think at the Foreign RBS yourself who's ... in control to be protected using identity ... as a control point for business model ... Um ... it makes it did it makes it difficult in this conversation because it puts you in conflict with the user if the user is in control ... of their identity ... and if the users in control of the other permission if ... it would be slightly different ... it is also an innovation problem side which the truth is ... if you want a lot information in your share some things you don't want to share some ... other things ... getting TUI right ... even if what you want but the user in control effective to write ... promise to start with ... but time you say well I was cheered this but not this that Susie but not carry ... you could wind up with something ... that most people the complex deal of or either black people warning gauge and to engage ... it's too hard to discover the user interface for it ... in all but certainly as we can work and through ... in all I would take next steps with ie a week in the next steps with Windows live ... you're getting the U I write this that I think it's Mutch's and InnovationGeo ... so some clarity transparency could you why ... but then a lot of back and stuff and an annual makes me think ... all in all the competitors are beginning to come together on certain standards that have been helpful to cap it there are certain standards at Technical Oval ... are related to pre users' ... permission in ... third party websites to access your data on site ... on those standards are beginning to come along but that the experience level ... they're not as it seems to me is the use of that that's actually an area of Tishman it's an advantage for Facebook to Facebook Connect ... is the way that when you go to a site we've never been anyone to ... quickly register she can leave comments for something a Facebook Connect is there you know ... that's gotta be a business advantage for them and then lost it ... and I think those advantages will insist the greater lesser extent ... underlines ... standards of how you do if you these things makes this but it's not the change ... the fact that people companies are going to try to get a differential advantage ... end users are the most trouble ... unless there's a lot better innovation that of a struggling exactly ... what that Privacy Information ng model is with their information ... they just think that back five years to seven years it's really easy Grammar The but the last cookie debate ... what was the hardest part about having a cookie today ... nobody really futures ... understood with the cooking Wattret said and ... we're just in front of the route ground to the debate which is ideal ends up rapid I'll bet on which tool yet to be re craft a dialogue with the user so they actually understand ... exactly what Bigshots ... said ... somebody could look at ... they see the funny thing is my croissant is a much easier position than many of our competitors ... in this in this whole debate because ... our core value proposition with Windows and with offices ... that historically as we set expectations with users ... that were not snooping on their day that nobody expects the office ... is monitoring every key stroke it's awful ... it could well that ... does not do it with ... we are ... controversies we just got no business model dependent on ... the ... right Maria ... we get competitors to other business model dependent on it ... in all details safer better ... we don't have a business model we have a business model that started depending on the fact that ... we are willing to sell you something that you're willing to use ... and were therefore willing to sell the assertive when I say without strings by an arch that is you use it ... it's your data ... we respect that Unite you with ... a hefty activated detest the way guaranteed to get paid for and that they paid for it sort of an important part of the way to the upside to go through that is that the the tenth of an important important though not on one thing I've taken many times for the league over and over ... when you ... go out to an end this year seventy million Chinese people Wall ... Selig ... who roughly the rubble of piracy sixty million units of well-known to text him and tell me they ... got plenty of ways because if they weren't ... I would Naqvi you read ... OK but the Sandstrom has signed a provision of a cloud computing business on the back and ... businesses are going to want to know that we're not looking at their data were not looking at the user activity with the betweeen mystique of the services that they're hosting our infrastructure ... and their own users could better be very clean ... and very very it's gonna be very obvious the user to you walk you want to stand for strong privacy but ... but in ... in a way where ... you make it very clear you really do want the user to be able to share things with them ... sometimes these guys ... including ... on off I went to my teenage son ... and say here's the deal ... do you like the soft watch which are going on the Internet ninety percent of the time and that's worth five bucks a month to ... buy fifteen year-old with saving money making opportunity sounds ... right ... not so the saving to me I'd say ridiculous I don't want anybody watching anything I do and so I think ... the notion of having that there are really different case of privacy ... and their different commercial opportunities that improve the service to the user ... with more data I think all that exists is a world of innovation ... doing CBOE's innovations ... in away with it the transparent Ally along with the customer about what you're doing ... and letting the customer make them that choice ... that's ... that's what we're all striving for ... but the cloud is this where ... you're you're going to be there I mean you are there Pritchard and you're going to be there he wore ... on the consumer and in our case the answer to the biggest part of discussions then ... we have a business that sort of clearly around the consumer ... with and that the businesses clearly about serving businesses Frank and on both sides the consumer market but it's fairly obvious the cloud is the cloud ... I'm a ... business side the enterprise side ... you know that's where I think the cloud is not just showing liftoff ... and part of our reason for talking so heavily on about this has been to make bets the shore ... the Nikkei guys in corporate you know users note that this is ... this is not just for ... bosses consumers its four for the businesses themselves as well ... so I get an eye to this conference ... Steve Jobs ... was interviewed and ... he said ... if he thought ... members time frame with a ... five to seven years or I could be wrong but that the peaceful thought we were on a Porsche but say ... Pierre ... fewer people would be using PCs ... and more people would be using ... tablets are smart bombs are these the kinds of devices ... and I'd stop Tysabri BCPC ... it's sometimes that means Windows machines not including access to ... your including MaxYield everything said ... that personal computers that's right ... and if if X number out of twenty five people are using today which is very high number ... it's gonna be a Lord number in he said I don't know exactly what ANA on exactly how many but this is partly ... what do you believe that ... they could order to be using ... PCs ... in greater and greater number for many years the Cup ... I think CCE's ... are going to continue to shift in FormFactor PCs will look different ... the ... next year year after year after that ... the get smaller and lighter some a mall have a keyboard and some mobile phone have a keyboard ... the user interface will sometimes look like it does on your notebook or desktop ... tool sometimes look for example what what we've done in media Center for ... the bees or maybe for touch it while you lies ... the underlying semiconductor infrastructure that Windows ... runs on him the world's move in the systems on that yet ... that'll keep changing said real question is what's a ... PC to finance the trip to the matter is people want devices that do ... not think people do on a PC today is going to get less relevant tomorrow ... number one ... number two there are things there are usage cases whether goals are done today on PCs ... are on alternate devices that are going to grow ... in popularity ... there's no question about that depict critically entertainment ... oriented scenarios ... it's not clear to me that ... I think there will exist a general purpose devise ... that does ... everything you want because I think the whole world to be able to afford ... five devices per person ... weaken the bubble looked around there ... perhaps that's the view or old but ... you know I I just came back from India were credit figure out how to get the budgets of somebody who basically going to be able to allocate fifty to ... seventy dollars a year to ... the cap badge was up that's for their full Monty budget century get much for that year ... and that ... journey he added that it's all in all I think I think Toby general purpose devices to be special the devices ... I think the PC is we know it will continue to more FormFactor I think the activities to be important to consumption can be important ... them at the end of the real question is where coupon ... you know ... you what was the color red so the Rudd trucks and ... you know that there may be a reason why they called MacK trucks but Windows machines I'm not going to be troughed ... in Altona ... they will continue to be the mass popular Wyser bubble variety of things that people want to do with information ... with addsthat ... will there also be a device that you keep in your pocket because I think there is a fundamental difference between ... small enough to be in a pocket ... not all enough really to be in your pocket ... and there will be some ... distinct differences in usage patterns that we don't do ... this ... you'll see UCS already using technology across the two more were trying to do on Windows ... Phones ... in addition to ... bigger screen Windows based devices ... citing the real question is what are your options over a year with what I think about your answer ... and an eye this is semantics maybe but ... I ... you're using the term PC I thought I just heard the term PC to kind of and Dell up ... things that I think a lot of average people don't think of this ... PC they ... might ... like this The I pander to other tablets that are coming is that kind of thing apiece ... in ... short though it wasn't hard to get with its course of this it's a different form factor PC ... the average person say what is this that the device on which I'd ... surprises he entered that I can buy ... again try to take note someone in a meeting with the student that was one ... of ... the meeting in Bingo real fast ... Bob ... bought ... but nonetheless ... what you know what is ... what would still expression to a man on a short man with a hammer everything looks like a nail bank ... well ... we have our camera ... our competition has their own ... new hammer ... and if you've got whatever you're going to try to make everything look alike to guide ... you know wouldn't surprise me ... to see competition tried ... to eliminate the role of what they've had that hasn't been popular ... in order to popularize that emits new in fashion ... and ... and it's a legitimate approach but there will be general purpose devices ... in the world ... that what you for dissipating consumption and or demin in an ... action ... that what you preach dissipate with very large swells smaller screen ... all of this in addition to whatever fits in your pocket ... which people will clearly think about it in different Dabah sites sell among these devices ... since there's a lot type of tablet say you guys do lot of work on tablets ... bill was passed deeply passionate about it ... it did not in my opinion it did not become a mainstream hit ... and ... are you going to go back and it with ... taking ... him up with this show Asian over Port Shelbourne Taiwan context punch the right going on right now or maybe silver but it has been going on last few days ... other people compact competing tablets it to Apple's been announced and to ... hear a team we ... had a tooth different haven't shown up ... one from Callum went from a new company called Noah's that seemed to college students ... and we did that partly because they're interesting themselves in part because ... he cares existing categories it isn't just Apple ... we wanted to make sure sure that ... Um ... but ... is a target of the tablets ... that ... looks sort of ... something like ... the I had to run Windows ... to their tablets the run window is a bigger run Windows is Windows gonna look and act like it does on my ear as I mentioned in the upper range of devices frankly all of a range of devices over time ... op that ... don't have a keyboard ... that are lightened don't have the keyboard trying to run win ... and depending on what you're trying to get done with the device at different times ... there will be people actually want the comfortable and familiar local windows ... and will run primarily the applications they would run on Windows today ... with some potential additions ... there will be plenty of cases were people will want to use ... the same ... products for different products in a more constructive for ... him I'd expect to see people customize with ... other Windows technologies ... we a lot of work to do there are things were I think we're very well suited with what we have today ... there's some things that we see opportunities for optimization and that he tried to head ... the real competitive ... kind of ... form factor of innovation ... and you get to the combination of operating systems ... meets new hardware form factor ... and added to build lot of competition ... all round out ... of me will with our partners ... drive innovation and FormFactor building from Windows ... and to some degree at least that smaller screens with Windows fall ... Apple clearly has chosen to drive those two things together it's kind of error ... therefore no their ... approach ... of other guys are going to try to do that in the another when Android's ... got down to me that Dell tablet we had curious to was that it was an Android based light of an eye so they get ... what they did a long-time partner yours to use and read on ... now that we love a longtime partners build netbooks with twenty year ago to ... breaking months ago ... those didn't sell very well ... well you cut the price of XP tradition sharply for them and they didn't sell strategic well they didn't sell very well ... why would I want what I want to give up any real opportunity I don't need to get for things to sell well that don't come with those we have an old incentive ... to will do what it takes ... in the market in the technology ... we're gonna make sure we do the job on some scenarios ... work well with our partners and ... in the eye they ... don't like that we're going to say the number one winner ... answer The consumer of course will get a law degree to which this ... so I have a bunch of Windows computers and ... they all have a mode ... you might call the consumption ... will use ... just call me now it's just organically in there when and where it is our tussle versus ... what is it in ... and ... I know ... I mean I personally use it that often I think it actually for well designed but ... so I bought a fatwa delayed as the back half ... of a ten foot experience or something that ... I can go into that ... it's that kind of thing it and that of Hemingway to attend a free vote on a tablet that its windows ... but there might be a some mode of Windows for doing ... maybe more consumption acts and another mode for doing more productive that prompted the search for ... content they get to the Editor tribe in Europe try bifurcation the device ... some people will want to have two different devices for two different purposes ... they get a winning formula what you're trying to do is create technology that really can reach the mass of people ... they're absolutely has to be an option for you get an integrated device ... that is capable of supporting people ... in the broad set of things that they do ... in their lives and ... certainly we would a Speier ... we aspire to be ... great in these dedicated focus categories ... but I think the ballclub of market will will stay in the the general purpose devices ... so ... me ask you is to ask you read you think this you guys have been through this Tablet thing you've spent a lot of ... time and effort money on it we now have this ... revival ... you know Apple side of the people we know every year come and ... your partners are coming the entrance to this coming ... do you think that the system ... the real deal this time it's going to have mass appeal ... something and I let you know as safe five inches and above ... a kind of a flat ... form factor ... but I think they're going to be their Xconomy success ... were successes people to buy a lot of them in a number of different form factors ... in the pad FormFactor whether people are using it and some motive or in a ... in a ... unit at Tablet are writing about I don't know what balances to be there are more people consume and there are who you know who create ... I think there to be ... appliance like screens or even state TV is screens ... better in our living room still be screens better you know in public displays of the wall size was this is a science fiction anymore we're seeing the technology ... it's within reach ... I think from a from of ... an industry perspective and from a company perspective ... Rwanda to drive out ... the complexity ... of the images I think when people think PC ... third necessarily associating it with ... a number of things which we can simplify overtime virtualization technologies are ... are are are very powerful they're able to let us bring the past ... year into the future ... of in terms of form factors ... the the ... there are certain fundamental differences in experience I think we really are to separate her mind ... productivity increased experiences ... are inherently added ... you need to ... the people who are using the product of the things like the new features ... on ... consumption expenses are inherently subtracted ... the best experiences ... of the things we can simplify simplify simplify ... as much as you can and both will exempt not everything ... can be colony him to be feared to to Apple and that's ... a good build some Productivity things into the ice that you can say you like them or you don't like them when they need to get better but they actually made available ... a version of their sweet that I have done that for a very low price ... but they don't what they can bill when they could build it themselves ... we are ... taking a different tack ... we will run into each other in the marketplace ... but ... c'mon this ... is the is the Icap of flat device ... looks like the vice regal by backing stage target and basically start knocking it and turning it back into a ... PC ... in the PC get flat guests are these really ... separate categories novel This is one ... category where you got different cut at the core form factors ... and in some senses the ... the ad from our competition in three years as does not to be about Mac and PC any more ... it'll be about the thing that will place them at ... that's the most Clear thing here is that the match ... that to them that remains of its three four percent whatever to its market share ... I can't get a surge of momentum the Accetta look more like PCs PCs will have the potential look more like I'd ads in some form factors ... the race is on its one ... it is are there didn't look at the races I ... really ... like it when the race is on its good the analysts ... both are good for guys like adrenaline rush that I'd ... I like that to you know ... I would say ... I would say and I and II in all of you know that I am or of Europe I'm not a reporter and I know fall of the year BIS is over ... I couldn't tell you what your stock prices are worse for Steve Jobs stock price today I honestly could ... but ... I'm ... I think ... the man ... well you're right that it's still in a wool market share has actually done ... pretty well for them over the last ... sixty years they picked up some points of share ... during the recession they manage to have one or two quarterback Pactiv Porter left port ... at Port why I'm giving you a victim of ... its lack of a quarter I believe we made a valid thirty percent last quarter break ... still ... there for market share remained Alec Evans Bay but dying product compared to what apparently they did with PC ... ot least the belief that our competition to avoid when the boy TARP ... they're not going away they'll continue to morph and change in Rule ... that would be a different slot the same point of view ... well that's what I was going for what was our cars will get smaller and sleeker faster and bigger debt what will the card but they're still cars and there ... are ... up up up up up up up ... I ... moving up ... yes ... I ... mobile is a huge thing we touched down a couple times here ... you ... just come should sum things up the company ... you are personally understand the announcement Brickley gonna ... run the ... overseas have somebody running at Pritchard firstly ... added though that is not a lawyer benefit between via their mobile to ... get ... our own ... reporting EU ... why why it's so important why are you doing that ... and yet we standing there's this ... feeling that you've kind of ... this to be here in the last couple years of mobile talk about where are you now with the idea to join her certificate Number one we had a ... good long-term employee wanted to retire he's going to do so ... and beware just doesn't make sense to recreate ... so ... Don Detrick who runs our ... TV business sentiment that even an updated business Andy Lees who runs a fall that the football work with direct ... up ... on the phone side of the business ... we learned that a ban it in a different way ... the value of Exelon execution ... we were ahead of this week ... in terms of software for phones ... we are not ahead of this day we have fought off the pace of the planet but ... we are ahead of this game and now ... here we find ourselves ... number five in the market ... but still tens of millions of units a year but not anywhere near where we ought to be or should be ... winging it learned the value of Exelon execution ... what is the whole cycle ... then I think I've been quite public about the fact that ... you know Heidi ... chose to make a set of leadership changes ... in the team of people ... building executing on our honor Windows Phone software ... and ... Malcolm now that this holiday season but the Windows Phone seven software ... we ... serve infuse new talent from outside and inside the company ... and I were to hold Achronot We ... we do look cleanup as you know ... that change things rival bid and big windows ... a witness for the PC with Donald at the same ... I would say in mobile I think the ... excellence in execution ... is an important part of the innovation ... you can't just say innovations all about going off in the ivory are it's also about ... good ... consistent and Cheniere ... and I were driving forward on the phone business ... the good ... good good for us bad news is we've ... got a got a jump in ... now or you were dealing with the fact that we're no longer ... have the front of that ... it's a very dynamic business ... the market leaders that probably shifted over twice ... even in the last five six years you would who was the leader secures ago ... three years ago ... you know what time it was smaller role right ... it was Motyl Rolet Sony Ericsson and of those guys don't have quite the position certainly don't have the position that ... that they once had ... then you get a surge of guys in a surge of of ... of new guys coming into the business ... of the fact that the market's pretty dynamic I have to view it as our opportunity ... and we have to both have great ideas were think we've got some pretty good stuff coming ... and that the same time ... very consistently have to ... execute from Ardea perspective ... so when you look in the phone rang ... just drop the names of the few competitors I'd be ... really interested in just whatever you think ... feel free rated jump and I mean ... instead of RAM ... they're obviously very formidable ... you've been battling them to clean the enterprise for a long time ... it seems from what one reads but here in the middle of trying to ... reach that two of its Ameedi maintain that position ... I'm which are sent to ... they're obviously good competitor think the pink people miss about them a good job they've done a consumer side of this ... Myners unit VIA ... Paramount Top Ahead sixty seven percent consumer ... this Tilda so the old myth ... that they're primarily in enterprise company which is just not the case at all ... they've done very well on the consumer ... we'll have our challenges every one of the ... guys then again the market today actually has ... has competitive ball durability ... and certainly will look forward to competing with what's their phone ... I get it right now he would say ... that this day ... as a general purpose technology platform ... they have to blast robustness ... then Thani the other offers the mark ... and yet when it comes time to people who actually want to communicate vigorously ... consumers or business people want to communicate vigorously they got quite a fall in a as a reason why involved in their number a lot in this country ... what ... globally in smartphones market would still be cause for but not see what's there ... but the plan ... yet there will always all harder to gauge because I know the statistics I see the fall but live in this country ... when you live in the U S chip is totally word you Opus Dei this is just ... you know ... that with the global market share whatever forty odd percent U S market to its ... close to zero ... the real Itochu that they're ... not get enough of the park in Europe and emerging countries arrives in India India and ... Malaysia the number of other countries last week of ... course all use his Nokia smartphones ... yet their ability to deliver ... an interesting product of a great price rumble part of the world ... must mean they have won the most enviable supply chains in the world ... you know they come software side there ... are also trying to get their act ... together to some degree ... of Boudou eBook collaboration with them to some degree in smartphones with our office software ... but I think their interest ... Apple ... Apple still a good job of certain coming in all ... from nowhere were never was a few years ago ... now ... whenever I don't know the number of years ... and yelled it out again of all falling ... that ... the that interstate ... they've done the best job on the browser ... people focus in on the apps the answer mostly from and when you don't want to use the browser and the truth of the matter is ... the browser ... is the thing that has distinguished ... really there ... phones from everybody else's ... and you know the bigger competitor ... in all these cases set out to the global ... framework that the phone ... over time will not exist as a ... a stand an entity unto itself that he got an a if you build in Africa one of consumer information and information ... you do these same techniques as the user ... across all of these different ... device for factors including the PC ... so you know when you when you think about RIM when you think about Nokia ... I'm in how they fit into the other devices that use from a developer perspective how you develop an app ... that has a piece of it being just deployed in a browser ... on a PC ... on a pad on a fall of those guys the only guys that make ... both phones and PCs other than ... you that we've talked about so far is Apple ... really ... does that mean it's a big problem the trader for Rehmann Nokia because there ... are not it might be ... I told set up for state it might be depends on how they want to play ... in Iraq from the would be hit amid ... the debtor whose situation is the Internet's designed for the PC ... it was going to corrupt the PC is designed for the PC BCPC browsers that was designed ... for the PC ... and it was designed for the PC ... and then re optimize essentially for the PC with search engines ... that's ... the way the Internet was Bill ... and Parlour whatever that trend on the phone and say OK ... I'm ... not a PCL before ... how delightful akin to that of a white morph that Ottawa to isolate or ... sort of ... deal with that and I think people give Apple a most credit so far for dealing with that in an interesting way that ... you know who will we have other approaches ... in a sense not having a foot on the PC side of the business ... maybe get some of the other two competitors the ... kind of a unique clarity a point of view we'll have to wait and see ... and I can't let this go without ... asking you about the will of course ... on ... there's like three areas of the East that are for maybe that I can think of where we should just the beast but the tuckshop ... one is that start with Android ... picked up a lot of momentum I think keeping with the euro ... yen and ribbon are Cupertino you're gonna ... be thinking about Wow these guys are picking up a lot of momentum ... right now on phones but ... some hostility on ... I was gonna say tablet but let me say a different form factor PC input everyone over what it really doesn't matter right all right ... either way they save the Murray kind appreciates the pipeline ... ah so you know ... InTrade tablets are coming in in in in big numbers the world and it's a numbers of ... announcements East ... there's a lot of injured was being sold every gate to ... what your take on that this concern you mean ... this is the thing that has links to think it's real ... to me on the on average certainly you know it's a real competitor in the end of that sort of a mish mosh of lot of different things in the market including Android including Windows Phone seven all ... its own it's a mash and ... you all think of a job all the borrower ... up the basketball expression ... on the ... larger screen devices ... one holds at ... all these ... the Android based things will matter ... not saying or not ... but ... I think they get to prove themselves the more you are sitting in Mountain View a pool going so that Apple using ... pretty much the same OSB used on Palm ... now they have a larger screen devices sold two million in sixty days ... would you feel good about that fewer than ... what I don't know what ... other than the fact that people keep searching and clicking on ads on the Internet I'm not sure what supposed to make me feel good so I'm not going to try to protect and issues in which I don't set up and I mean I its right as I don't even understand what they have two new operates as well as data as demand with an educated decision shoes and I ... don't understand you go on stage to ... analyze them to wind down but I don't ... have to understand ... still ... loving settler state title as I try to deal with them even if I don't understand about property think about that ... my small hours ago bought ... into it I feel like it's asserts that was a two ... to ... two operating system but they're not and what the data ... toll ... at the right guy Nestle Classic ... the guy ... we've been looking for a while ... to get more coherence and ... we didn't we'd be brought to the other guides tried to ... start a coherent ... thought to have ... a ... but we did invite Eric here but he was out of the country so we may not like this journal read this ... blog about ... ninety years all are I Bigshots the archive ... I then stamped a boat that The ... Wall told me I gotta give her PR ISI does allow us to do is that the plane EPR people ... is that anything we get these pictures that are going awry or at least I am on the cross ... on it ... on the Android versus Chrome ... Um ... the architecture of what's going on and I've had my phone ... on Android ... is a bet on the paths ... from an application from an apple perspective ... chrome is a bet on the future you just have to look at the two of the two views can be explained to me of when you install an out but I phone when you install a nap on Android when you install a nap and when Desmond sawn out of the Mac ... you're targeting the device right ... when you conceptual US where Chrome is going or from what we've been able to see ... the work room is going ... it's about the Macleod sentry future when I go to eXelate and an app happens to cash itself on the device and they've been very clear about the action and and I think he is yet to be he gets Chrome ... it's all just OK what do we Android ... you can't get too ... there's no purpose to have to ... what anyone that ... you can talk about what the best way is to get to the future whether it's through the present ... or whether it's to John Yutaka but ... having two things ... believe me is not in the team at the Apple Painter and senior ringtones that ... this same issue we have made it with you having a phone operating system and a ... PC upper system or Apple having fallen ... what we try them can something of a consistent application model that you can support across all devices but still like to know what you need some coherence ... with Apple's got some coherent ... against their new PC ... Steve's words this into words ... but then there will have their phone network will we have a lot of Steve's you don't ... hear it ... Telef\u00c3\u00b3nica parents in nineteen fifty five fifty six the Earl awful lot of things but ... God ... a control board Gabon two-year period ... but but ... having two approaches that ... will see collects them what they're thinking about by the fact that there are actually different doesn't mean that debt I think that that's a huge saying no race a distinction with think about me you may think it's still lots to do it but ... the one ... that you want ... to ... make a bet LP which are believed in and go do it I panelled Pick rating else's into less cheery about pool ... which we talked all about last time you were here you are kind enough to ... in use this form to ... launch been out Spain and launch being all add ... up the search and ... it ... I'm leaving it to last but not because it's not that she it's hugely important ... I'm ... anything to do and with being against Gopolan and we're at which to assess the bomb ... with ... that in its mitts on it see here here ... and we launched a year ago ... and for the first ... Church Pension to gain market share ... in a long time but the job ... and were up a bit but I'm not confused it's a long game ... winner up from eight something to eleven something market share ... which depending on whether you have a habit that they say Wow ... were up almost forty percent year-on-year ... or you can start stop and say they were eleven percent market share but not unique users route fifty four percent year-on-year ... our demographics are good not just with ... what to say our class of customers but if you actually look at where Omar creature's eyes ... it's actually with ... people eighteen to thirty five nights a week over in that market share ... with with younger crowd that I'm very pleased about ... I think we have ... done a lot to establish ... a name that we've done a lot to establish be ... a ... general view that we built the product that delivers good and relevant results ... I think we've done a lot to establish the fact that we've taken a different an important ... perspective on user experience that I think is great ... we get a heck of lot of work cut out for us in a very competitive battle against ... of very large big enough ... and you know will know where budget year on somebody else a very large became ... takes the view was that they want to know why ... on ... this shore ... sure ... delighted The III status and lowered my candid every Bowker day but when they don't have to be the single are ... and ... you know we're in the long run we're investing is a lot of work to go do without the awful integration ... is an important on schedule will import milestone will flip the switch ... the minute the flip the switch to be flat and you know were ... were working away with the Upham Ti Driving Drive that get done in time for this holiday season the ... quality is ... job one for us on on that integration ... because ... it's ... it is a business were scaled rides product group ... there are many places we can actually see scale is the product approved ... but the feedback loop in this bill will put the advertisers the relevance of advertising ... be able to run experiments on huge are in camp with users ... scale is important for the ongoing improvement ... from a call so we wanted we want to get there ... I think what I was here last year we didn't have gotten deal announced if I remember correctly ... on Sol what's happening here ... Carol Bartz was leaving him no such thing and green ... some like to ... know ... most lot of progress in the air and have a lot more to do ... I'm ... and just one more question and Bingaman were denied ... to audience questions ... we can talk about it this way last year and you may tell me that ... it's the wrong way to talk about it but I couldn't even when I look good being and ... you have those ... beautifully presented ... at least in your target areas of search ... categories the work ... foreigners ... you have these ... people give presentations ... things were I don't have to be in the search page to get things done book of why it or do certain kinds of shopping whenever ... it's almost like ... there's an app ecosystem insider search ... is Android been keen to talk about what that might be open to ... I kept a ... row where we're at might call button in India in essence where we're about trying to figure out what is the right user experience to solve specific problems in China to flights via booking flights sought ... write to the extent that that we can ... have separate groups innovating from in essence a plugin app ... on ... architecture within the search engine ... that's what we'd like to do to the extent that ultimately that my field extend up to trusted third parties ... on the door open third parties within specific domains have to do a better job than ... in the specific vertical than we can I think that's something that but ... we'd like to experiment with ... were doing it in in Maps right now you can layer in ... given that differed ad in ... applications that first set I think Google's doing something like that too with players ... in the near term Google Earth at advent ... of that the notion of look ... rarely when you search you want Sir ... your humanity navigating the Web site you may be trying to get something done ... you may be trying to learn something specific to rarely really trying to see a list of top websites ... you really are trying to find fault Web site that Dodd's bopping ... or you might not want a Web site my twenty s new one answer for you wanted taken actions ... that you want to do so ... my point you dont wanna ... will find websites ... and in some senses ... it's a re engineering I do think about it ... the business my lobby to be somewhat different ... I'll get to that in the general was supposed to ... you know focus purple with what we've done so far ... I think there's interesting questions in and frankly ... on ... if we can do to help the user to take actions more quickly ... that would be hit the big break ... break break through the biggest been of great breakthrough least in ... this like purples where or where we've taken action to for which a scientist and enter your being ... in a ... fall five he said ... but trusted and limited the lap of their ... wealth whether they're built by you or maybe built by some trusted ... partner years ... you really could have certain encapsulated app and that's very good at ... ex whatever it is what we have ... that is what we now ... the question is how potent all this that when the heat ... well thank you so much and ... Russians ... it's ... when Steve jobs this year this week he seemed pretty ... so insights to analysts that used ... to it and ... and ... I'm just curious if you think Apple has them ready or do you think users morning tea ... notes on Draughn whether it's a dedicated out the tablet PC ... if the couple got the right and who's that ... certain visionary inside my croissant that ... makes that decision tracks ... I think we know for a long time do we think people want to take notes ... all ... marked up with me he answered yes ... what's the best way to go do that ... certainly we think the lobby for one stylus to people who wonder that other ways will support another ... Number I think but I'm done ... therefor modelling in ... Darwin this theme is is ... is driving ... his driving that are ... made today ... I won't say it's the most common thing but ... we have many people run around our place with ... things called laptops ... that happened to ... hear that ... why flap you ride on them and take notes ... and they do that with that some kind of and slash ... slash titles ... and it's actually quite convenient for lot of people ... still ... United ... this double top for them and that that's fine ... I do but I certainly believe that people do want to ... take the kinds of things that we do in the physical world today with paper and pencil ... and have some ... sort of technology based way to do those things ... and we will support that ... I just wanna be clear that they ... what's happening right now is a confluence of factors come together to enable these these new types of devices the fact that the ... dough into such a beautiful device in the unit that sold them ... that is so good for specific purpose enables many many new things ... the software has not kept up with the capabilities of the hardware and I'm saying this ... industrywide ... Aikido I think of ... Africa for was Don Norman or Jacob Nielsen just wrote a piece about how ... you know we haven't yet ... even with touch figured out what the common control architectures should be cut he adds that how do you do this a cut and paste ... Um you know we have a lot of learning to do over the next two years but there will be ... at the slates that you take notes on there will be slaves that were using it to us for navigation ... and there'll be things like that all wary you know you're using ... other types of just listening again we don't have ... common control architectures in place for those who dippers can be cited ... to ... steepen ... hi guys I know the ... no growth ... whole will post the answer ... the other ... so when it hosts the Your Money get your chance to that of La Brita Bittles common size so you made the idyllic of the whole context ... of post school China experience there ... I heard you say something just the fact that what we call the laws of China from shorts it's more complex about ... to two questions are how or when you talk like a degree of comfort ... and following the laws of China ... in terms of the bike results of auctions their pasta searched off and ... on second bomb ... what about ... how we cope with the security challenges of China ... as we've been learning about them him to some degree it to school thing ... when it would report a bright line between the two the fact that they got decapitated ... to me was ultimately bizarre ... they have nothing to do with each other ... what's will look into the second one first just ... do we think there are hackers everywhere in the world including China ... yes there are After's everywhere in the world including China ... by their professional actors to try to be ... everywhere in the world including China and by the way Russia the US of a lot of gaps ... exist in every country ... do you think that there is almost any large government that doesn't have people trying to me that ... electronically things going on from other people ... don't know ... suffice to say I'm going to get sell ... I don't know ... maybe who knows I would think that would be a unique property ... of eighty one of the major countries ... so I don't know what there was to be shocked about in anything on the security front ... I did I really don't know what ... can ... we all have to be vigilant ... about ... where his company's protecting our electronic borders ... be it from ... teenage hackers professional leaves ... or or or other governmental bodies from around the world that may one due ... to ... Seoul I didn't find any a battle that ... amazing ... and and frankly would not precipitated even an interesting discussion ... on that front ... up as it comes to ... the issue of what you can and cannot show live one orders you will get from the Chinese government ... have a few observations ... first of all it can to stay and do business someplace ... and we have a few thousand people in China not to put him in harm's way ... now we can shut down we can exit where you have to do something ... to comply with the ball or to put people in harm's way which I don't think is ... fair for leaders to that to do ... to to the people ... number two ... I also think that the best way to make a difference in this issue in China ... and in other countries the US is ... added extreme when it comes to free speech even France Australia ... all of these places have ... different views than the U S will add about what is appropriate and inappropriate ... we decided the best way to constructively participate ... Bibi to stay in the country ... we joined something called the Global Network Initiative ... under the protocols that we've established what the proper balance Porter ... not some casual leaves on the side take something down will take it down ... we don't take it down outside of China ... we let people know what we took down inside China ... and I actually think that's the most constructive way ... to participate ... in the issue of ... providing freer access to information in China ... and at the same time not putting our people who live in the country in harm's way ... when I was a kid ... which ... probably a lot of people are overworked did about same time I was ... the big issue that companies were dealing with ... white dealing with like this what's apartheid and ... hit in South Africa and there's no perfect answer the snowbirds Cancer care that was built for them to their ... but there was a book we read in high school which had a ... real big effect on me ... it was called ExitPoint's or loyalty ... and sort of went through the case for the best way to be constructive relative to an apartheid ... state gold ... stay and and an actually be part of a Reformation process ... that's what I think we are doing worse day in trying to be part of the Reformation process ... on and I think that's ... a cool right place to be ... on you know in in any event were small share player in the country so it's not like this is ... some ... significant issue for us in terms of upside business opportunity ... but I think it is the proper drying ... principled ... stance that they ... are up for our non Chinese stakeholders for our Chinese stakeholders ... on it ... and ... you know that that's what I think tonight I feel like ... the work we're doing with that EMI is the right work to be doing ... the answer ... to keep ... him ... some ... experience with ... anti trust laws ... and there's ... a lot of discussion and speculation ... Apple and Google are facing ... inquiries ... in this regard any advice for the many lessons I ... the device Apple notebooks and bought a vineyard the petitioner of error George Buffets was due to widen groups or did not want to do a global do the other denied this ... I just I just I just wish wish them good luck getting lots of experience ... after the U ... K and on ... and untended askwhether you're going to China now ... if you were ... didn't have people hostage fear that my original question was ... a check in on your health this is that the enterprise side of me ... like some helpful ... nor were worker was part of the health area ... the truth of the matter is there a lot of dynamics critically on the ... call it the institutional side of the business ... it's a slow moving market ... it's a slew of a moving market ... we know more about that today ... this ... we've enhanced our product lot that the speed with which you can sign up ... any of what new customers is ... you know ... we're learning about that ... certainly the money they got put into the health care bill ... specifically ... to give ... health care providers doctors ... and has won forty three thousand bots are somewhat dapper dock ... that essentially is funded by government displeasure to invest then I'd he ... gets an incentive to have these things proceed a little bit more quickly right now ... but we've learned a lot ... the consumer side is always a longer ... term ... not long term but longer term ... because the boot strap if I can really get uncertain meaningful flywheel data collection around health ... and do that in a way that's respectful of privacy and everything else ... nowhere investing in the technology could actually making it happens remains a challenge soul ... style in August the one word answer Esther slowly ... slowly ... a steep and Alex Wet and ... Becker's spend a lot of money acquiring climate ... and still is a huge audience online in MSN ... and yet I'm ... not sure we haven't talked about it say what you want my croissants role to the media ... I've had a couple of primary ... the big media starts with what gets created ... and we wanna make sure we have great tools for creators ... many PC the investment we've made for sceptics ample in our expression product line etc ... we need great tools for creators of new interactive ... content ... the second phase of that actually is we have to provide great tools ... to help people modifies the content be it ... direct ... or for a fee ... or be it through advertising we've done a lot of work and their merits can be very competitive ... scenario where the advantages that Google has in search ... can be and are being leveraged ... into the display part of the business ... up and the Number three ... in a sense we bowl first and third party ... you'll see a Stinson things particular on the Xbox ... to encourage the minnows of ... the those Artmedia experiences some of those gains in ... some other things that you will see third party on the Xbox ... particular on the call ... they give you think you'll think of is that the media experiences ... thanks ... Larry ... I keep Larry Negi to be of use ... I am but two PC to me when its Windows machine ... now we are calling the eye can see ... and that of a Herbalife not unlike Jeffrey Katzenberg I actually prefer this ... for the work I do because I don't read stuff I ... write in and do all sorts of ... stuff ... that the reason that this with me right now because I'm afraid that the battery on the thing is likely to die before ... your speech itself ... and ... that they use of the cooker ... but what you do I know that if partially hardware probable what you guys feeling ... to allow machines to FormFactor to operate ... for ten hours without having to be recharged ... while Porter a lot in Windows software ... there's the new Intel eight announced the ... copy text the new part it'll come out early next year ... that is a lot better on power consumption and obviously we gotta make sure ... we're going the right word this support ... to support their efforts but between the hardware and software ... you would certainly highlighted an important place of opportunity for improvement ... in our form factor that relate to the huge competitive advantage in on the night ... Frank BYI use ... and we get anywhere close to that within the next couple of years yes ... acutely ... bank ... we're going to Stud's to question this these guys have ... other places to be ... so a ... receiver a think about your ... competition with Apple ... Brown what I can think of it's a story of ... one guy being a software company leveraging EQT to assist in the PC maker's together died trying to go ... to partner and software ... Rahman was pretty conclusive but if I let the day things seem to change that ... especially outside after PC domain ... console gaming ... its only game of hardware software ... and whether the smartphones that seem to be winning both RIM and an apple ... you see the same store hardware and software ... has some fundamental game chain for some role in this game Change to make that the new paradigm ... I'm not sure that their serve up lightning bolt that comes from the evidence and then tells us what models work ... we made one work and work really well ... we're seeing other shots that in all ... it's not just ... I tied to the dispute your assertion that certainly when you look in ... both Windows Phones and Android ... were talking about software or hardware independent models ... coming due before ... video games has been an integrated model was also model which the hardware essentially sold ... at cost ... blow in some cases ... and that the bid it's an integrated set of of economic ... so I don't know that there's some ... one size one Formula one approach ... we certainly will not allow ourselves to be constrained in our thinking ... our jobs data Peter B success ... and we certainly appreciate the benefits ... of independent hardware and software and supply chain innovation ... but ... now obviously we were ... fully prepared to do what we need to do with Xbox ... in order to be successful there ... next let's crash ... there ... are as the sole provider for ... decades ago ... ancient history of ... compiling for Windows thirty two when the optimizing for why he was one of these are our over the split ring of consumer devices ... really means we have to pay attention ... when reaching customers to numerous offering systems like that for today several new ones ... Umpqua good thoughts above ... cross platform development QC Silverlight showing up on Android devices on the Xbox perhaps I phone ... on and purses acumen Fund ... well HTML five will show up everywhere in the derivatives pledged allegiance to the flag so to speak on that issue ... up till HTML five could show up everywhere in the question is is that can be enough to write great apps and ... I think most people will pay will provide more on our platform than the standards were met ... they don't hear that from ... every participant in the ... in the game ... will there be folks including US may have some things that run cost platform the answer probably yes ... I think wat ... a key issue is most people are going a goal that most developers to pick a ... winner target their browser ... or they will optimize for ... for some ... hell optimize hardcore for him ... they'll ... be set up LabCorp to probably depends on how thick ... the wobble bought them East optimization his that is required for point ... if you look at most of the apps that people are going for phones today they're pretty lightweight ... these are not many many many years ... of effort ... they are ... many you know there are several man months ... together and that Rinet ... and it's well worth the effort people are finding ... so ... on ... no we we do have a a good bit of a cross platform approach ... and there will be the first to say you should optimize your applications for ... for Windows and Windows Phones ... on that that's a good job one for us ... with Silverlight run on similar grounds on ... August the windows I think resume active ... does a run on intro to write on ... but the Ifo ... my guess is that it said it would be blocked but it doesn't ... of ... I ... don't know that's just my guess about ... but in driving that you don't know where to Rome and Istanbul ... you know ... we have an ounce ... given a nasty ... hit if the thinking of speedboats ... that's good ... thank you so"}
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