Larry Page's Lost Voice Provokes Widespread Worry
The Google CEO's mysterious ailment is making a lot of noise as observers can't help recalling Steve Jobs' secrecy when he was first diagnosed with cancer.
Alison Griswold, Forbes StaffThe Google CEO's mysterious ailment is making a lot of noise as observers can't help recalling Steve Jobs' secrecy when he was first diagnosed with cancer.
Alison Griswold, Forbes StaffWhy is that some hospitals have far higher death rates for the same operations than others? Atul Gawande reports on research at the University of Michigan in his recent commencement address at Williams College, which sheds light on the issue. read »
What's the most important thing you can offer potential customers to move them from being interested to actually purchasing your product? A new study described in the Harvard Business Review suggests that it's simplicity.
The single biggest driver of stickiness, by far, was “decision simplicity”—the ease with which consumers can gather trustworthy information about a product and confidently and efficiently weigh their purchase options. What consumers want from marketers is, simply, simplicity.[...] read »
This story appears in the July 16, 2012 issue of Forbes Magazine. read »
Investors are worried about jcpenney’s ability to turn itself around. read »
Ford Executive Chairman Bill Ford said that when he first started pushing environmental causes at Ford Motor Co. more than 30 years ago, anybody but a member of the founding family probably would have gotten fired. read »
The most significant cognitive bias afflicting us humans is optimism bias. According to Daniel Kahenman, "....most of us view the world as more benign than it really is, our own attributes as more favorable than they truly are, and the goals we adopt as more achievable than they are likely to be. We also tend to exaggerate our ability to forecast the future, which fosters overconfidence." Could there be a nicer form of affliction? But it is dangerous. And there is optimism bias and then there is[...] read »
Consumers are demanding more from their mobile phones. It’s what we use to shop, search, look at maps, connect with friends and do pretty much anything else. Why then, do websites continue to fail on the mobile front? How can we make them succeed? The answer: responsive website design. read »