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WSJ Podcasts WSJ Radio

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I ... Wenning it's the new bistro and HomeAway Walton the Wall Street jungle digital my walk on Simon Qassam on and tells all about Julie and went to Chile and here we go ... to something a friend of mine ... it's not a ... sign of faith Aneel is the single friends I love that it's beyond all this is what he told them I think right ... we are not ... in a bid ... so ... OK what exactly where Tony Blair argued that the diesel ... the Duke on all it's not ... it's not me it's it's on my mind on its computer or your cell phone or even your ... set top box if you have Apple TV or the fall TV set how does this work I mean how can you fingerprinting on legally defined by the time I pad ... or a laptop on the label made the same cent fat free milk come out and only son ... that sees to it thanks for that now that they're all sorts of little subtle differences between your computer and another computer ... with or you advanced soldier fonts and with resolution you keep your screen that ... which programs you use most frequently what the browser version you have installed I mean it goes on and on ... and there are people out there who were ... putting all the data together into a ... says it all into the open the front month when alike this coming up and get this off my thing is now ... calm so that I know ... that that's pretty interesting book one thing I find interesting about this with this law enforcement and we would up the printing press ... this is commercially in France explain how ... so basically this technique a finger printing ... computers has been used by ... long Forstmann and by the banks and e-commerce sites to nowhere near as comprehensively as we saw in my mouth that what's happening is that this mark a of like finding people who use stolen credit cards or whatever that they were to import ... their VeriSign is a much bigger market to sell this kind of tracking data says its store in the business of tracking U all around the web send them some advertisers are trying out ... this finger printing techniques ... the reason they're doing that is because people are deleting their cookies ... so the cookies are another kind of check ins is unknown number that would be a time when trucks unit in any way you have sitting out ... there could be on record the bright red but also one new computer because the weight of the with the news that its itself so this creates a kind of like a what you described as a eight credit report on your browsing that sounds scary to me ... my breath ... well I know what's going on here ... but basically get it so that is on troubling or concerning about finger printing ... is that the self harm ... rate now that the thing about cookies with appetizers mostly used for tracking right now is that you can delete them ... or you can ... block these programs the block them ... but was this fingerprint is taken in the build up this profile but you it's like your credit report at last forever you keep your computer for years ... so they be building up on the history of the new frontiers ... the companies by the way to do this and I are going to offer a way to opt out of a treadmill say come to the site over here and click a button ... the new model costs on mom to mining rights to the three on the free but sunny so that you have to find out that if you don't know that you're being fingerprinted says a lot harder to figure out to go over there and cop that is ... is this is in place now ... the word like management go home and attacked immediately ... well ... the companies that are doing this are experimenting and they so far do not have any opt outs because they're still in their trial phases are about to watch and so we are ... UPGRADING about them said as they can merge ... and to bring us out a way to opt out ... but ... there will be theoretically when they ... come out ... and my mentor is you will tell solidifying CFRA much of a scary ... when stories model ... Julie and when I'm Simon Constable and this is the Wall Street jungle digital my walk ... her ...