Wednesday 7th March 2012 11.00 IST

Boxofficeindia.Com Trade Network

The releases this week Chaar Din Ki Chandni and Kahaani will seen an early release on Thursday due to Holi holiday. Both films have limited screenings  though while the screenings of Kahaani will from 6pm onwards, Chaar Din Ki Chandni screenings will start early at a few theatres and will have 4-5 shows.

Both the films are not likely to get a strong opening but Kahaani should lead as it has a better advance whatever little there is and far more promotion.

Kahaani has a target audience of the urban multiplex audience while Chaar Din Ki Chandni is being targeted towards masses but problem is mass audience is never too keen on non big star cast films while multiplex audience is much more receptive to films without superstars. So Kahaani will find it easier to reach its target audience.

Good word of mouth will be the key factor and Yamla Pagla Deewana the last film of Chaar Din Ki Chandni director Samir Karnik did very well at the box office but was driven by the star power of Sunny Deol in North India where it was a huge hit and decent hit/success in other parts.