NASCAR's New Marketing Magic: A Behind-The-Scenes Look
Already a marketing phenomenon, NASCAR is aiming to take things even further with“social” conversations on the Web that happen every race day.
Victoria Barret, Forbes StaffAlready a marketing phenomenon, NASCAR is aiming to take things even further with“social” conversations on the Web that happen every race day.
Victoria Barret, Forbes StaffSurprisingly, a controller actually makes combat a lot more fun in The Witcher 2. read »
Last post, I put out numbers for the actual costs for producing energy from the six major sources normalized over their entire life-span. The idea being that someone is going to lay down billions of dollars to build and operate energy systems to produce a trillion kWhrs of electricity, but what is the actual cost versus how much will they have to pay? The results were 4.1 ¢/kWhr for coal, 5.1 ¢/kWhr for natural gas, 3.5 ¢/kWhr for nuclear, 4.3 ¢/kWhr for wind, 7.7 ¢/kWhr for solar, and 3.3 ¢/kWhr[...] read »
When you've got a great idea - the hope is that it will just 'catch fire' and that word of mouth will drive your success. Investors, board members, even friends and family seem to expect that the market will simply beat a path to your door. And for certain kinds of social apps with easy and powerful recommendation mechanisms, that's possible. read »
ExxonMobil and Craig Venter made a big splash back in 2009 when they announced a research alliance to explore the potential for milking oil out of algae. Exxon said that if Venter's Synthetic Genomics Inc. managed to isolate an algae strain that produced enough oil, it would be willing to invest $600 million in commercializing the technology. Way to go green, Exxon! read »
The ceremony Friday at which Tesla delivered the first Model S cars had all the trappings of a typical auto company pep rally, save for an actual marching band. But as I watched the Model S roll out the door, it struck me what a survivor its factory has become. read »
The very first time I tried to play Riot's League of Legends was just a day or two ago. This was seriously bad timing, as any LoL player out there right now could tell you. For the past few days, queue times have skyrocketed. When I tried to log in, I was faced with a 3 hour and 54 minute wait. I thought it was a glitch at first and reloaded, only to find that the wait time had increased. read »
Think of the Euro as a normal innovation project. It happens to be an innovation in sovereign control too, but, for now, imagine it is just a routine innovation project in your company. I think there are some useful lessons for EU watchers to learn from innovation in the corporate world. Enterprises don't always get innovation right - arguably they fail quite often - and if we accept that as the benchmark then there are some important things to say about the Euro and how to do a course-correct. read »