Bringing 20/20 Foresight to Marketing

Submitted by tmurphy@forbes.com on Tue, 08/23/2011 - 12:27pm.

In a business environment increasingly dominated by metrics, measurements, and data-driven decision-making, marketing executives find themselves under more scrutiny than ever. Less emphasis is being placed on branding—the traditional realm of the CMO—and more on customer acquisition, conversion, and retention. While top-level marketers agree that the proliferation of customer and campaign data is helping, not hindering, their efforts to produce ROI, many are at risk of falling behind as expectations and tactics are evolving at a breakneck pace.
Bringing 20.20 Foresight to Marketing