Marketing News & Expert Advice
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Digital marketing platform Twitter successfully enlisted large brands like McDonald's, Chevy, and Verizon as regular early advertisers. Small businesses are also getting onboard.
Amex Aims for Jack White Cred on Twitter, YouTube
Multi-channel effort promotes tonight's Jack White concert livestream directed by Gary Oldman.
Xerox CMO Not Sold on Twitter and Pinterest
Christa Carone, CMO at Xerox said a new Twitter ad test has resulted in some negative reactions from clients.
Facebook App Creates Pinterest-Like Groups for Brands
ModCloth and Universal Records have tested Offerpop's new program.
Facebook Fun: 'J.R. Ewing' Strikes Oil Again
1980s soap "Dallas" leans on Timeline and iconic antagonist for TNT reboot.
Twitter and the Web Help Celebrities Stay Famous for Longer
Google researchers find that the famous stay in the news for longer thanks to social sites.
42% of U.S. Consumers Use Social Media for Health Care Info [Survey]
PWC study: Consumers say info on social networks would affect decisions to select physicians, hospitals.
Evaluating Personal Social Media Effectiveness
Are you shortcutting your social media success?
Miami Marlins Add Latin Flavor to Social Presence
The team recently started a Tumblr to highlight "Miami Style" baseball.
Social Customer Service: Best Practices
The next time you ignore a tweet or Facebook comment you might regret it.
GOP Turns Rosen Flap Into Mom-Centric Twitter, Google Ads
UPDATE: RNC said War on Moms fundraiser resulted "best merchandise day of the year."
Farmers Hash-Tag Combines NASCAR And Social
The insurance brand's hash-tag will appear on race car during nationally televised event.
On Guillen Crisis, Marlins Speak to Latinos Differently on Twitter
Miami team takes nuanced approach to communicating on Twitter with Spanish speaking fans.
After 'The Pitch,' Subway Wakes Up on Twitter
Promoted Trend follows up ad agency-focused reality TV appearance.
Twitter Sues Five Alleged Spammers
Social company tries to protect its marketing waters.
Twitter Grows European Ad Sales Team
Firm to hire staff in Dublin, Spain and The Netherlands to sell Promoted Products.
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