Seth Priebatsch's SXSW speech in pictures (click for full image). Illustration courtesy of Nora Herting/ImageThink
Seth Priebatsch unleashed 180 seconds of organised chaos on SXSW Interactive on Saturday, turning the 4,000-strong audience into a giant trading pit. The charismatic, high-speed founder of business location tool SCVNGR wanted to show how game dynamics – in this case based on the classic card game Pit – can help solve real problems, giving everyone in the audience a coloured card to trade as a metaphor for organising action around climate change. It's all part of his vision for the next generation of the web, one he describes as "the game layer".
The card-trading game was, he admitted, a bit of a gamble – he even had an alternative "consolation on your failure" slide lined up just in case. He was only about 60% sure it would work on this scale, but the room was buzzing with energy. "Climate change is a complex problem with no central lever, and with unequal distribution of resources. But I was confident in those game mechanics, that it would be exhilarating and that we could analyse the dynamics to show what had happened. If we can tie all that back into what we do, then even if we can't tackle problems as big as global warming, we can make them more manageable." Continue reading...