Facebook ads are effective, says new study
Do Facebook ads influence members to buy stuff? A new ComScore study says yes.
In advance of the study's publication next week, ComScore analyst Andrew Lipsman discussed the impact of Facebook advertising, saying that "Facebook earned media is having a statistically significant positive lift on people's purchasing of a brand."
The conclusions reached by ComScore run counter to recent a Reuters/Ipsos survey claiming that most
But ComScore questions the accuracy of such surveys, saying that people don't necessarily provide accurate more