Microsoft demonstrated a unique implementation of its web browser on its Xbox 360 console at its E3 press briefing this morning.

Rather than the clumsy transplant of a typical PC web browser like exists on other consoles, IE on 360 is a customized version that appears to reformat content for optimal viewing on HDTVs.

Through simple Kinect voice commands, the Xbox can search the web with Microsoft's Bing search engine and display the results onscreen.

What Microsoft showed - a trailer for Prometheus and a product page from the official Aston Martin website - looked great, and the controls through the just-announced SmartGlass tablet/smartphone interface seem perfectly smooth and intuitive.

What Microsoft didn't show was anything resembling a normal webpage. The content on display was the type of rich media that you'd expect out of a custom-built tablet app (in Aston Martin's case) or a simple video player (for Prometheus).

However, the on-stage Microsoft rep did go out of his way to declare that this can "take any interactive webpage" and gives Xbox 360 users "access to all of the web." Hopefully that means this won't be limited to specially formatted pages or the like.

Internet Explorer comes to Xbox 360 worldwide this fall.